Marysville, 95901, CA,
United States
Wild River Fruit Technographics
Wild River Fruit Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wild River Fruit and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Wild River Fruit employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wild River Fruit has purchased the following applications: ADS DataTrack for Contingent Labor Management in 2018, GoDaddy Webmail for Collaboration in 2014, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wild River Fruit is running and its propensity to invest more and deepen its relationship with Agricultural Data Systems , GoDaddy , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wild River Fruit revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wild River Fruit intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wild River Fruit Tech Stack and Enterprise Applications
Wild River Fruit HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Agricultural Data Systems | Legacy | ADS DataTrack | Contingent Labor Management | HCM | n/a | 2018 | 2018 |
In 2018, Wild River Fruit implemented ADS DataTrack, a Contingent Labor Management application from Agricultural Data Systems. The deployment concentrated on operational management of seasonal field crews and packing facility contingent workers, centralizing assignment, credentialing, and workforce pool management for the company's consumer packaged goods operations.
ADS DataTrack was configured to deliver core Contingent Labor Management capabilities, including worker onboarding and credential verification, shift scheduling and crew assignment, time capture and attendance tracking, and a compliance document repository. Configuration emphasized role-based access for operations supervisors and streamlined workflows for seasonal onboarding and periodic requalification.
Governance changes focused on standardizing contingent worker intake and qualification procedures across the organization, assigning operational ownership for crew scheduling to the operations function, and creating audit-ready recordkeeping for credentials and safety compliance. The ADS DataTrack implementation at Wild River Fruit reflects a category-aligned deployment to operationally manage contingent labor across harvesting and packing functions.
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Wild River Fruit Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Wild River Fruit implemented GoDaddy Webmail as its primary corporate email platform. Wild River Fruit uses GoDaddy Webmail, classified in the Collaboration category, to host company email, calendaring, and basic team communication for its 50-employee consumer packaged goods operations.
The deployment uses a cloud hosted webmail architecture provided by GoDaddy Webmail, with mailboxes provisioned and administered through the company GoDaddy account and domain DNS controls. Functional capabilities deployed include webmail access, SMTP and IMAP connectivity, calendaring and contact management, and vendor managed spam and delivery controls configured to support sales, operations, and administrative business functions. Governance is enforced through mailbox provisioning, DNS based routing for the corporate domain, and administrative configuration in the GoDaddy control panel, covering account lifecycle and standard email management for the organization.
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Collaboration | Collaboration |
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2022 | 2022 |
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Wild River Fruit CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022 Wild River Fruit deployed FullStory on their website to instrument user sessions and capture digital experience signals. The FullStory implementation focuses on session replay, event and click capture, heatmap-style page analysis and funnel troubleshooting, aligning with Customer Experience use cases for site engagement and online ordering workflows.
Deployment was executed by embedding FullStory's client-side JavaScript snippet across site pages, enabling playback data, event streams and behavioral analytics to be surfaced to marketing and ecommerce stakeholders. Operational coverage centers on marketing and product workflows, with role-based access to session search and segmentation for issue triage and feature prioritization, and ongoing instrumentation of new pages to maintain Customer Experience observability.
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Wild River Fruit IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Wild River Fruit
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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VP, Strategy | VP | Operations | |
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Director of Operations | Director | Finance | |
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Director of Marketing | Director | Marketing | |
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Apps Being Evaluated by Wild River Fruit Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||