Williams Distributing
658 Richmond NW,
Grand Rapids, 49504, MI,
United States
Grand Rapids, 49504, MI,
United States
1 616-456-1613
Distribution
Williams Distributing Technographics
Williams Distributing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Williams Distributing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 575 Williams Distributing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Williams Distributing has purchased the following applications: Epicor Prophet 21 for Distribution ERP in 2021, Microsoft 365 for Collaboration in 2015, Thrive Retail Inventory Management for Inventory Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Williams Distributing is running and its propensity to invest more and deepen its relationship with Epicor , Microsoft , Zoho Corp. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Williams Distributing revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Williams Distributing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Williams Distributing Tech Stack and Enterprise Applications
Williams Distributing ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Epicor | Legacy | Epicor Prophet 21 | Distribution ERP | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021 Williams Distributing configured Epicor Prophet 21 as its Distribution ERP to support showroom sales and order management at its Grand Rapids, MI plumbing showroom. The deployment focused on enabling showroom designers to capture customer selections across more than 1,000 products and to create quotes and pricing for retail customers, builders, and plumbing contractors using Epicor Prophet 21.
Operational use of Epicor Prophet 21 includes direct order entry and quote creation by showroom staff, pricing configuration for customers and trade contractors, and catalog navigation tied to product specification workflows. Staff routinely input orders into Epicor Prophet 21 and reference Specbooks for specification details, maintain order status, update customers on lead times and ETAs, and schedule deliveries, reflecting common Distribution ERP order-to-delivery transaction flows.
The implementation scope is concentrated on showroom sales, customer service, and logistics coordination at the Grand Rapids site, with designers also supporting senior plumber designers and maintaining relationships with plumbers and contractors. Governance is exercised through showroom-level workflows where designers operate as the primary data entry and customer engagement layer, using Epicor Prophet 21 and Specbooks as the operational systems of record for quotes, orders, pricing, and delivery scheduling.
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Manufacturing ERP | ERP Services and Operations |
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2025 | 2025 |
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Williams Distributing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Williams Distributing implemented Microsoft 365 to provide Collaboration capabilities. The deployment is visible on the company website, indicating Microsoft 365 is integrated into the public web estate for authentication or content delivery, and the rollout aligns with the needs of a United States distribution firm with 575 employees.
The Microsoft 365 implementation uses core collaboration services such as Exchange Online for corporate email, SharePoint Online for team sites and document management, OneDrive for user file storage, Microsoft Teams for meetings and real time collaboration, and Office desktop and web applications. These functional modules support Collaboration workflows including internal communications, document lifecycle management, coauthoring, and meeting orchestration.
Governance is organized around the Microsoft 365 tenant model with centralized administration for identity and access controls, policy enforcement, and provisioning at the tenant level. The deployment covers business functions across departments including sales, operations, and administrative teams, and is surfaced on the corporate website where Microsoft 365 references are present.
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Collaboration | Collaboration |
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2019 | 2019 |
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Williams Distributing SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Thrive Technologies | Legacy | Thrive Retail Inventory Management | Inventory Management | SCM | n/a | 2019 | 2019 |
In 2019 Williams Distributing implemented Thrive Retail Inventory Management in the Inventory Management category to address persistent stock imbalances across its Midwest network. Williams Distributing is a Michigan-based distributor operating two distribution centers and 22 HVAC locations across three states, carrying 761 vendor lines and serving hundreds of dealers, and the deployment was scoped to optimize multi-site inventory and replenishment workflows.
The implementation centered on Thrive Retail Inventory Management’s inventory optimization and demand prediction capabilities, with weekly recalculation of projected sales for each SKU by location. The system was configured to model the distribution network and procurement paths, determine which hubs and branches order direct from vendors, and automate internal distribution routing, while policy modules were used to set target service levels, reduce lost sales, and limit excess time supply.
Thrive interfaced with Williams Distributing’s existing ERP system to exchange demand signals, stock positions, and purchase order recommendations. Operational coverage included inventory planning, purchasing, replenishment, and branch distribution functions across the two DCs and 22 locations, with the solution analyzing over 40 SKU by location variables daily to recommend optimal stocking levels and suggested POs.
Governance was formalized through system-driven inventory policies and a cadence of weekly forecast recalculations and daily recommendations, which reduced reliance on ad hoc transfers and manual reorder decisions. The deployment produced explicit outcomes stated by the customer, cutting lost sales by 25 percent equating to two million dollars in annual revenue, reducing ad hoc daily transfers by over 50 percent, and lowering overall inventory by approximately one week of supply.
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Williams Distributing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Williams Distributing PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Williams Distributing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Williams Distributing
| First Name | Last Name | Title | Function | Department | Phone | |
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VP Of Operations | VP | Operations | |
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CFO | CXO | Finance | |
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President, Operations | CXO | Operations | |
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Apps Being Evaluated by Williams Distributing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Williams Distributing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Williams Distributing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Williams Distributing Technographics
Williams Distributing is a Distribution organization based in United States,
with around 575 employees and annual revenues of $60.0 million.
Williams Distributing operates a diverse technology stack with applications such as
Epicor Prophet 21, Microsoft 365 and Thrive Retail Inventory Management,
covering areas like Distribution ERP, Collaboration and Inventory Management.
Williams Distributing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Epicor, Microsoft and Thrive Technologies.
Williams Distributing recently adopted applications including
Epicor Prism in 2025, Magnite (ex Rubicon Project) in 2023 and Epicor Prophet 21 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Williams Distributing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Williams Distributing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Williams Distributing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.