Winc Australia
Winc Australia Technographics
Winc Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Winc Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Winc Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Winc Australia has purchased the following applications: RapidAP for AP Automation in 2017, SAP HCM (HR) for Core HR in 2021, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Winc Australia is running and its propensity to invest more and deepen its relationship with Efficiency Leaders , SAP , National Australia Bank or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Winc Australia revenues, which have grown to $670.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Winc Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Winc Australia Tech Stack and Enterprise Applications
Winc Australia ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Efficiency Leaders | Legacy | RapidAP | AP Automation | ERP | n/a | 2017 | 2017 |
In 2017, Winc Australia deployed RapidAP, an AP Automation application provided by Efficiency Leaders to support Accounts Payable processing. RapidAP AP Automation was used to centralize invoice intake and introduce structured workflows for the accounts payable function.
The implementation emphasized invoice capture and classification, handling both PO and non PO invoices, automated data entry for urgent and overdue invoices, and automated PO-to-invoice matching. Configuration included explicit validation and exception handling for receipting holds, price variance holds, shipment variance holds, and duplicate invoice detection, enabling clerks to triage and resolve exceptions within the RapidAP environment.
RapidAP was integrated with SAP systems for posting and receipting and operated alongside Elap automated processing systems for high-volume invoice ingestion. Operational coverage included Winc’s Accounts Payable team at the Mascot NSW site and required coordinated interactions with procurement and receiving teams to clear receipting holds in SAP and to request supplier credit notes when necessary.
Governance and workflow restructuring focused on exception escalation and supplier credit note workflows, with AP staff responsible for vendor statement reconciliation against SAP records and for advising other departments to action receipting tasks. Problem resolution processes were formalized around the RapidAP AP Automation workflows to ensure consistent handling of holds, credit note requests, and vendor reconciliations.
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ERP Financial | ERP |
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2023 | 2023 |
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Expense Management | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2020 | 2020 |
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Winc Australia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2021 | 2021 |
In 2021 Winc Australia implemented SAP HCM (HR) as its Core HR system to standardize human resources processes across its Australian distribution operations. The deployment targeted HR master data, employee lifecycle management and operational HR services for approximately 1000 employees, and was executed inside Winc's broader SAP application estate under the accountability of the Head of Business Applications for execution, governance and evolution.
The SAP HCM (HR) implementation focused on standard Core HR capabilities, including personnel administration, organizational management, time and absence recording, and HR reporting and analytics. Configuration emphasis aligned with distribution industry workflows, with role based access, configuration of infotypes for employee records, and HR process automation such as onboarding and personnel changes.
SAP HCM was integrated into Winc's existing enterprise application architecture, joining SAP SD MM LE and FICO modules as well as third party systems listed in Winc's application portfolio, including Manhattan WMOS, SAP Ariba, Stibo STEP, SAP IBP, third party mobile applications and Salesforce. Those integrations supported synchronization of HR master data, time capture and operational workforce data across fulfillment, procurement and sales functions, and enabled a unified application landscape for workforce related transactions.
Governance and operational ownership remained centralized within the Head of Business Applications, with ongoing application maintenance, functional development and advanced support processes established for SAP HCM. Change control, functional release planning and cross functional HR stakeholder engagement were structured to align HR operational teams with IT run and maintain practices for Core HR services.
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Learning and Development | HCM |
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2016 | 2016 |
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Onboarding | HCM |
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2024 | 2024 |
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Payroll | HCM |
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2017 | 2017 |
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Performance and Goal Management | HCM |
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2024 | 2024 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2024 | 2024 |
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Time and Attendance | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2017 | 2017 |
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Winc Australia AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Winc Australia implemented Salesforce Chat (formerly Salesforce Live Agent) on its public website. The deployment is classified in the Chatbots and Conversational AI category and provides real-time, customer-facing chat capability for distribution customers across Australia, embedding an on-site chat widget that initiates agent sessions.
The implementation configures Salesforce Chat to centralize chat sessions and transcripts within the Salesforce platform, enable real-time agent routing and queuing, and surface contextual customer interaction data to support case handling and order support workflows. Operational coverage emphasizes customer service and web sales teams, with governance implemented through Salesforce-based data capture, conversation logging, scripted response configuration, and routed agent consoles to standardize web chat handling.
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Winc Australia Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Data Warehouse | Analytics and BI |
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2015 | 2015 |
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Winc Australia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Winc Australia SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Supply Chain Management | SCM |
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2020 | 2020 |
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Warehouse Management | SCM |
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2013 | 2014 |
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Winc Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2014 | 2015 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2016 |
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Winc Australia EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2015 | 2016 |
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Winc Australia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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Winc Australia PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Winc Australia Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2013 | 2014 |
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Winc Australia PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Winc Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2005 | 2005 |
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Winc Australia CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Winc Australia
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Winc Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Winc Australia IT executives and key decision makers. This section highlights Winc Australia's latest recorded technology evaluations, including SAP S/4 HANA for ERP Financial on 2026-02-05. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Winc Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Winc Australia Technographics
Winc Australia is a Retail organization based in Australia,
with around 2000 employees and annual revenues of $670.0 million.
Winc Australia operates a diverse technology stack with applications such as
RapidAP, SAP HCM (HR) and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like AP Automation, Core HR and Chatbots and Conversational AI.
Winc Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Efficiency Leaders, SAP and Salesforce.
Winc Australia recently adopted applications including
SAP SuccessFactors Onboarding in 2024, SAP SuccessFactors Performance and Goals in 2024 and SAP SuccessFactors Recruiting in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Winc Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Winc Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Winc Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.