Workday Inc
6110 Stoneridge Mall Road,
Pleasanton, 94588, CA,
United States
Pleasanton, 94588, CA,
United States
1 925-951-9000
Professional Services
Workday Inc Technographics
Workday Inc Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Workday Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20515 Workday Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Workday Inc has purchased the following applications: PureABM for Account Based Marketing in 2016, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Workday Inc is running and its propensity to invest more and deepen its relationship with Demand Science , True Influence , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Workday Inc revenues, which have grown to $8.45 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Workday Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Workday Inc Data, Technology Stack, and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Demand Science | Legacy | PureABM | Account Based Marketing | CRM | n/a | 2016 | 2016 | In 2016, Workday Inc implemented PureABM. PureABM is an Account Based Marketing application deployed to support Workday's marketing and demand generation functions within its Professional Services organization in the United States. Workday's deployment focused on core Account Based Marketing capabilities aligned with the category, including account selection and prioritization, audience segmentation, campaign orchestration, and account-level analytics. The implementation used PureABM to centralize targeted account strategies and to provide unified program reporting and measurement consistent with Account Based Marketing workflows. Operational ownership centered on marketing and demand generation teams, with the platform used to coordinate account-focused engagement between marketing and go to market functions. Governance emphasis was placed on standardizing target account lists and campaign workflow controls, reflecting common ABM program requirements for campaign consistency and cross-team coordination. The narrative is drawn from a customer listing for PureABM, indicating Workday Inc as a named customer in 2016, and positions PureABM as the Account Based Marketing application supporting account targeted campaigns and analytics for Workday's marketing organization. | |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing, Sales Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 | ||
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Network Management and Monitoring, Servers, Storage and Networking | IaaS |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 | ||
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Blockchain Platform | Blockchain |
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2018 | 2019 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2017 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Digital Asset Management | Content Management |
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2016 | 2016 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Digital Coaching | HCM |
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2017 | 2017 |
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Diversity and Inclusion | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Skills Intelligence | HCM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Electronic Data Interchange (EDI) | PaaS |
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2009 | 2009 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2021 | 2021 |
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Test Automation Platform | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2018 | 2018 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Generative AI Platforms | AI Development |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Security Orchestration, Automation, and Response (SOAR) | CyberSecurity |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Professional Services Automation | ERP Services and Operations |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Workday Inc
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Workday Inc Executives
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FAQ - APPS RUN THE WORLD Workday Inc Technographics
Workday Inc is a Professional Services organization based in United States,
with around 20515 employees and annual revenues of $8.45 billion.
Workday Inc operates a diverse technology stack with applications such as
PureABM, Microsoft Azure Cloud Services and Cisco Webex Meetings,
covering areas like Account Based Marketing, Application Hosting and Computing Services and Audio Video and Web Conferencing.
Workday Inc has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Demand Science, Microsoft and Cisco Systems.
Workday Inc recently adopted applications including
TechWolf Skills Intelligence in 2024, Intel 471 TITAN in 2024 and Tonkean Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Workday Inc’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Workday Inc’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Workday Inc technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.