AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

WOW! Mobile Boutique Tech Stack and Enterprise Applications

HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Awardco Legacy Awardco Recognize Employee Recognition and Rewards Management HCM n/a 2022 2022
In 2022, WOW! Mobile Boutique implemented Awardco Recognize for Employee Recognition and Rewards Management. The initiative modernized retail recognition and incentive programs, aligning rewards to company core values and shifting reward qualification toward performance-based incentives. The Awardco Recognize implementation included core recognition capabilities such as peer-to-peer recognition, structured incentive workflows, and an Amazon rewards catalogue, configured to map awards to value-driven criteria and performance triggers. Configuration emphasis was placed on catalog management, reward fulfillment workflows, and recurring recognition cycles to reinforce behavioral alignment with corporate values. Operational coverage centered on retail stores, frontline sales teams, HR and store leadership, embedding recognition into daily operations and manager-led performance conversations. The deployment integrated recognition workflows into existing HR and store management processes rather than creating a standalone program, making recognition part of routine performance management and staff engagement activities. Governance shifted toward formalized rules for awarding incentives, with HR and retail leadership defining value-aligned criteria and oversight for program continuity. Use of Awardco Recognize produced the reported outcomes of major year-over-year gains in performance, higher productivity, and reduced attrition as a result of value-driven recognition and incentive programs.
Learning and Development HCM 2018 2018
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Tawk.to Legacy Tawk.to Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
In 2021 WOW! Mobile Boutique implemented Tawk.to as an on-site conversational touchpoint. The deployment uses Tawk.to in the Chatbots and Conversational AI category to provide web-based chat functionality embedded directly on the company website. The implementation centers on a web chat widget and standard conversational capabilities typical of the Chatbots and Conversational AI category, including real-time messaging, visitor monitoring, canned responses, chat transcripts, and basic automation for lead capture and first contact triage. Operational ownership is aligned to digital customer service and web teams, with the Tawk.to application managed through site administration and agent accounts to support customer service and online sales engagement.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
In 2015, WOW! Mobile Boutique implemented Microsoft 365 to support Collaboration across its organization. The Microsoft 365 deployment provided cloud-hosted productivity and collaboration services for approximately 600 employees in Canada, and public information indicates Microsoft 365 is used on their website. The deployment centralized email, document collaboration, and team messaging as the primary Collaboration platform. Microsoft 365 was configured to provide core Collaboration capabilities including enterprise email and calendaring, document management with intranet content, real-time chat and meetings, and Office desktop and web applications, enabling standard content authoring and internal communications workflows. Integrations included use of Microsoft 365 outputs on the corporate website, such as published content and contact workflows, and tenant-level administration governed user provisioning and role-based access controls. Governance emphasized centralized tenant administration, policy-driven access controls, and standard collaboration policy enforcement to support corporate and retail operations.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Support CRM 2019 2019
Digital Advertising Platform CRM 2017 2017
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2017 2017
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2015 2015
Cloud Storage IaaS 2017 2017

IT Decision Makers and Key Stakeholders at WOW! Mobile Boutique

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by WOW! Mobile Boutique Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from WOW! Mobile Boutique IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the WOW! Mobile Boutique digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD WOW! Mobile Boutique Technographics
WOW! Mobile Boutique is a Communications organization based in Canada, with around 600 employees and annual revenues of $200.0 million.
WOW! Mobile Boutique operates a diverse technology stack with applications such as Awardco Recognize, Tawk.to and Microsoft 365, covering areas like Employee Recognition and Rewards Management, Chatbots and Conversational AI and Collaboration.
WOW! Mobile Boutique has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Awardco, Tawk.to and Microsoft.
WOW! Mobile Boutique recently adopted applications including Awardco Recognize in 2022, Tawk.to in 2021 and FreshDesk Customer Support in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of WOW! Mobile Boutique’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates WOW! Mobile Boutique’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete WOW! Mobile Boutique technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.