Mississauga, L4W 5P9, ON,
Canada
WOW! Mobile Boutique Technographics
WOW! Mobile Boutique Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by WOW! Mobile Boutique and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 WOW! Mobile Boutique employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WOW! Mobile Boutique has purchased the following applications: Awardco Recognize for Employee Recognition and Rewards Management in 2022, Tawk.to for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WOW! Mobile Boutique is running and its propensity to invest more and deepen its relationship with Awardco , Docebo , Tawk.to or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WOW! Mobile Boutique revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WOW! Mobile Boutique intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
WOW! Mobile Boutique Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Awardco | Legacy | Awardco Recognize | Employee Recognition and Rewards Management | HCM | n/a | 2022 | 2022 |
In 2022, WOW! Mobile Boutique implemented Awardco Recognize for Employee Recognition and Rewards Management. The initiative modernized retail recognition and incentive programs, aligning rewards to company core values and shifting reward qualification toward performance-based incentives.
The Awardco Recognize implementation included core recognition capabilities such as peer-to-peer recognition, structured incentive workflows, and an Amazon rewards catalogue, configured to map awards to value-driven criteria and performance triggers. Configuration emphasis was placed on catalog management, reward fulfillment workflows, and recurring recognition cycles to reinforce behavioral alignment with corporate values.
Operational coverage centered on retail stores, frontline sales teams, HR and store leadership, embedding recognition into daily operations and manager-led performance conversations. The deployment integrated recognition workflows into existing HR and store management processes rather than creating a standalone program, making recognition part of routine performance management and staff engagement activities.
Governance shifted toward formalized rules for awarding incentives, with HR and retail leadership defining value-aligned criteria and oversight for program continuity. Use of Awardco Recognize produced the reported outcomes of major year-over-year gains in performance, higher productivity, and reduced attrition as a result of value-driven recognition and incentive programs.
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Learning and Development | HCM |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 WOW! Mobile Boutique implemented Tawk.to as an on-site conversational touchpoint. The deployment uses Tawk.to in the Chatbots and Conversational AI category to provide web-based chat functionality embedded directly on the company website.
The implementation centers on a web chat widget and standard conversational capabilities typical of the Chatbots and Conversational AI category, including real-time messaging, visitor monitoring, canned responses, chat transcripts, and basic automation for lead capture and first contact triage. Operational ownership is aligned to digital customer service and web teams, with the Tawk.to application managed through site administration and agent accounts to support customer service and online sales engagement.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, WOW! Mobile Boutique implemented Microsoft 365 to support Collaboration across its organization. The Microsoft 365 deployment provided cloud-hosted productivity and collaboration services for approximately 600 employees in Canada, and public information indicates Microsoft 365 is used on their website. The deployment centralized email, document collaboration, and team messaging as the primary Collaboration platform.
Microsoft 365 was configured to provide core Collaboration capabilities including enterprise email and calendaring, document management with intranet content, real-time chat and meetings, and Office desktop and web applications, enabling standard content authoring and internal communications workflows. Integrations included use of Microsoft 365 outputs on the corporate website, such as published content and contact workflows, and tenant-level administration governed user provisioning and role-based access controls. Governance emphasized centralized tenant administration, policy-driven access controls, and standard collaboration policy enforcement to support corporate and retail operations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at WOW! Mobile Boutique
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by WOW! Mobile Boutique Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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