Yapı Kredi
Yapi Kredi Plaza, D Block Levent Besiktas,
Istanbul, 34330,
Turkey
Istanbul, 34330,
Turkey
90 212 339 70 00
Banking and Financial Services
Yapı Kredi Technographics
Yapı Kredi Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Yapı Kredi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15663 Yapı Kredi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Yapı Kredi has purchased the following applications: Masterpass for Payment Processing in 2025, Pisano EX for Employee Experience in 2019, Avalanche Blockchain Platform for Blockchain Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Yapı Kredi is running and its propensity to invest more and deepen its relationship with Mastercard , Pisano , Avalanche or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Yapı Kredi revenues, which have grown to $3.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Yapı Kredi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Yapı Kredi Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mastercard | Legacy | Masterpass | Payment Processing | ERP Financial Management | n/a | 2025 | 2025 |
In 2025, Yapı Kredi integrated Mastercard Masterpass to enable customers to link Masterpass wallets to the bank's World Pay service. The deployment supports Payment Processing for TR QR Code in-store payments and targets faster checkout and broader card choice at point of sale terminals in Turkey.
The implementation configured Masterpass wallet onboarding and checkout orchestration into Yapı Kredi's payments flow, aligning wallet tokenization with the bank's World Pay service. Functional capabilities implemented include wallet-to-account linking, QR code payment acceptance at POS, and orchestration of payment method selection to present multiple card options during checkout.
Integration work focused on connecting Masterpass to Yapı Kredi's World Pay service for TR QR Code in-store payments, ensuring QR code payloads and wallet credentials are recognized by the bank's acquiring path. Operational coverage emphasized in-store POS acceptance across Turkey, with merchant acceptance workflows and point of sale processing integrated into the bank's payment routing.
Governance and operational changes centered on payments operations, card services, and merchant acquiring teams, updating onboarding and reconciliation processes to accommodate Masterpass wallet transactions. The project explicitly aimed to improve digital payment options in Turkey, broaden card choice for customers, and speed checkout at POS terminals.
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pisano | Legacy | Pisano EX | Employee Experience | HCM | n/a | 2019 | 2019 |
In 2019, Yapı Kredi implemented Pisano EX to extend omnichannel experience management across digital and branch touchpoints in Turkey. Pisano lists Yapı Kredi as a banking customer for its XM/CX platform, and the deployment captured customer sentiment across digital channels and branches, giving CX teams real-time insights and better alignment on customer needs.
The implementation centered on omnichannel feedback capture, real-time analytics dashboards, and workflow routing for CX teams to manage follow up and remediation. Configuration emphasized point of service feedback in branches and within web and mobile channels, with experience management functions consolidated through Pisano EX to support continuous monitoring and case orchestration.
Operational coverage focused on customer experience teams and frontline branch operations in Turkey, with governance oriented toward real-time monitoring and CX workflow alignment. Public references do not explicitly state HR oriented usage, however based on Pisano EX capabilities and common extensions of customer experience programs into employee feedback, the Pisano EX deployment aligns with Employee Experience use cases that can connect customer sentiment signals to HR and frontline staff feedback processes.
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avalanche | Legacy | Avalanche Blockchain Platform | Blockchain Platform | Blockchain | n/a | 2022 | 2022 |
In 2022 Yapı Kredi implemented the Avalanche Blockchain Platform as part of a strategic push into blockchain and Web 3.0 technologies, positioning the bank to experiment with crypto payments, NFT issuance, and metaverse interactions. The deployment is explicitly tied to the bank's digital channels and Yapı Kredi FRWRD startup program, reflecting an enterprise focus on innovation, developer engagement, and new digital business models within the Banking and Financial Services context.
The Avalanche Blockchain Platform was provisioned to support core Blockchain Platform capabilities commonly required by financial services institutions, including smart contract deployment, tokenization and NFT minting workflows, developer tooling and APIs for decentralized application integration, and onchain transaction orchestration. Yapı Kredi configured these capabilities to enable programmable asset issuance and digital collectibles, aligning platform functionality with the bank's marketing and archival projects such as NFT versions of institutional assets.
Integrations and operational coverage center on the bank's existing digital channels, notably Yapı Kredi Mobile, and extend to external blockchain ecosystems and marketplaces. Yapı Kredi enabled direct money transfers from customer accounts to cryptocurrency trading platforms Paribu and BtcTurk via its mobile channel, and it published NFT and metaverse content on platforms including Decentraland as part of broader Web 3.0 engagement. The implementation also interfaces with the bank's innovation and product groups through the FRWRD program, which provides PoC support and startup collaboration using Avalanche technology.
Governance and rollout emphasized institutional capability building rather than immediate production scale expansion, with Yapı Kredi committing training, mentoring, consulting, and investment through the FRWRD initiative to accelerate internal skills and external partnerships. The programmatic approach aims to increase innovation culture and deliver agile, lean product development using the Avalanche Blockchain Platform, while keeping implementation scope focused on digital channels, payments experimentation, and NFT and metaverse use cases.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
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Marketing Analytics | CRM |
|
2017 | 2017 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2017 | 2017 |
|
Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Trade Order Management System (TOMS) | Investment Management |
|
2017 | 2017 |
|
PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Project Portfolio Management | PPM |
|
2009 | 2009 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Risk Management | TRM |
|
2013 | 2013 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Extract, Transform, and Load (ETL) | PaaS |
|
2014 | 2014 |
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|
|
|
|
Extract, Transform, and Load (ETL), Data Replication | PaaS |
|
2013 | 2013 |
|
|
|
|
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Robotic Process Automation | PaaS |
|
2019 | 2019 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
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Digital Workspace | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Disaster Recovery as a Service (DRaaS) | IaaS |
|
2019 | 2019 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Yapı Kredi
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Yapı Kredi Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Yapı Kredi IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Yapı Kredi digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Yapı Kredi Technographics
Yapı Kredi is a Banking and Financial Services organization based in Turkey,
with around 15663 employees and annual revenues of $3.70 billion.
Yapı Kredi operates a diverse technology stack with applications such as
Masterpass, Pisano EX and Avalanche Blockchain Platform,
covering areas like Payment Processing, Employee Experience and Blockchain Platform.
Yapı Kredi has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Mastercard, Pisano and Avalanche .
Yapı Kredi recently adopted applications including
Masterpass in 2025, Avalanche Blockchain Platform in 2022 and Criteo Commerce Media Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Yapı Kredi’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Yapı Kredi’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Yapı Kredi technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.