Yougov
50 Featherstone Street,
London, EC1Y 8RT,
United Kingdom
London, EC1Y 8RT,
United Kingdom
44 20 7012-6000
Professional Services
Yougov Technographics
Yougov Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Yougov and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 816 Yougov employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Yougov has purchased the following applications: Microsoft 365 for Collaboration in 2018, Zendesk Service for Customer Support in 2016, New Relic APM for Application Performance Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Yougov is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Yougov revenues, which have grown to $180.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Yougov intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Yougov Tech Stack and Enterprise Applications
Yougov Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Yougov implemented Microsoft 365 in the Collaboration category. Public traces on Yougov's website confirm Microsoft 365 is in use, establishing the vendor and application selection for corporate collaboration and productivity.
The Microsoft 365 deployment at Yougov centers on core Collaboration capabilities, including email and calendaring, real time team communications, and cloud document management and authoring via SharePoint, OneDrive and Office apps within the Microsoft 365 suite. Configuration work described by the implementation aligns with centralized tenant administration, identity and access controls, and information governance policies to manage content lifecycle and collaboration records. Yougov Microsoft 365 Collaboration supports business functions such as internal communications, document collaboration, meeting and workshop facilitation, and cross functional knowledge sharing across the organization.
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Collaboration | Collaboration |
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2022 | 2022 |
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Yougov CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2016 | 2016 |
In 2016, Yougov deployed Zendesk Service on its website to centralize customer inquiries and provide a structured cross-channel support intake. Zendesk Service was positioned as the primary Customer Support application, routing web-submitted questions from survey respondents and client stakeholders into a unified ticketing flow.
Implementation emphasized standard Customer Support modules including ticketing, agent workspace, knowledge base, and automation rules, with macros and triggers configured to standardize triage and first-response actions. The Zendesk Service deployment included branded web forms and embedded widget configuration to capture contextual metadata, and service workflows were tuned for case categorization and SLA-driven prioritization.
Operational scope covered Yougov's customer-facing support teams and the public website, creating a consistent intake mechanism and a single pane of view for agents. Governance introduced role-based routing, escalation rules and reporting for support operations, aligning incident ownership and workflow handoffs across teams.
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Yougov ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2013 | 2013 |
In 2013, Yougov implemented New Relic APM for Application Performance Management on its website. The deployment instrumented Yougov's web application stack with New Relic APM agents and browser monitoring to capture end-to-end request traces, front-end performance, error profiling, and transaction-level visibility. Implementation emphasized core Application Performance Management capabilities such as transaction tracing, error analytics, real user monitoring, and centralized dashboards and alerting to surface latency and error hotspots. New Relic APM was used to aggregate application and browser telemetry into a single monitoring layer for the public-facing site.
Operational scope was the Yougov website, with monitoring consumption by web engineering, site reliability, and operations teams for performance troubleshooting and release verification. Governance practices noted included standardizing transaction naming and error handling instrumentation across application servers and browser tiers, and routing alerts to engineering channels for incident response and triage. Yougov used New Relic APM data to inform operational workflows around deployment validation and ongoing site performance maintenance.
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Yougov TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Yougov IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Yougov CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Yougov
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Yougov Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Yougov IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Yougov digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Yougov Technographics
Yougov is a Professional Services organization based in United Kingdom,
with around 816 employees and annual revenues of $180.6 million.
Yougov operates a diverse technology stack with applications such as
Microsoft 365, Zendesk Service and New Relic APM,
covering areas like Collaboration, Customer Support and Application Performance Management.
Yougov has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Zendesk and New Relic.
Yougov recently adopted applications including
Slack Connect in 2022, Wingify VWO in 2022 and Salesforce Sales Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Yougov’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Yougov’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Yougov technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.