Vancouver, V6B 6E3, BC,
Canada
ZAG Group Technographics
ZAG Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ZAG Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 135 ZAG Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ZAG Group has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, LiveChat for Chatbots and Conversational AI in 2020, Mixpanel for Marketing Analytics in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ZAG Group is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , LiveChat, Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ZAG Group revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ZAG Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ZAG Group Tech Stack and Enterprise Applications
ZAG Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, ZAG Group implemented Oracle NetSuite ERP to centralize and standardize its financial operations. The deployment used Oracle NetSuite ERP as the cloud-based ERP Financial platform to consolidate core accounting and financial management for the 135-employee Canadian consumer packaged goods company. Implementation prioritized a standardized chart of accounts, centralized general ledger processing, and consistent month-end close workflows across the organization. The initial scope targeted finance and accounting functions including accounts payable, accounts receivable, billing, and statutory financial reporting.
Configuration work emphasized setup of general ledger hierarchies, AR and AP ledgers, automated billing and revenue recognition rules, tax calculation configuration, and configurable financial reporting within Oracle NetSuite ERP. The architecture leveraged the vendor’s cloud delivery model to provide role based access controls, centralized master data, and audit trail capabilities for compliance and recordkeeping. Operational coverage centered on finance and accounting teams while aligning transactional flows such as order-to-cash and procure-to-pay to the ERP Financial system. Governance adjustments introduced standardized approval workflows and consolidated financial master data to reduce manual reconciliations and enforce consistent financial processes.
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
ZAG Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, ZAG Group implemented LiveChat on its website. The deployment embeds LiveChat as a site-hosted conversational layer to capture consumer inquiries through a web chat widget and route sessions to live agents and scripted conversational workflows. This implementation sits within the Chatbots and Conversational AI category and focuses on customer-facing inquiry handling for ZAG Group's consumer packaged goods operations.
Configuration work emphasized the LiveChat agent console, canned responses, proactive chat triggers, chat transcript logging, and session handling to support marketing and customer service touchpoints. The architecture is centered on the website-hosted widget and agent interface, with governance and operational ownership aligned to marketing and customer care teams for message templates, routing rules, and escalation workflows. The deployment instruments conversational workflows and operational visibility through the website-hosted LiveChat environment.
|
ZAG Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mixpanel | Legacy | Mixpanel | Marketing Analytics | CRM | n/a | 2020 | 2020 |
In 2020, ZAG Group implemented Mixpanel on their website to capture product and marketing engagement signals. The deployment uses the Mixpanel application as a Marketing Analytics solution to instrument client-side web events, support session and user-level tracking, and surface behavioral dashboards for digital channels.
Configuration emphasizes event taxonomy, funnel and cohort definitions, and report dashboards aligned to marketing and product questions, with Mixpanel dashboards and segmentation serving marketing, product, and digital teams. Governance centered on standardized event naming, role-based access to Mixpanel reports, and an operational cadence for analytics reviews tied to campaign and product release schedules.
|
ZAG Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at ZAG Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Founder and Chief Vision Officer | CXO | Finance | ||||
| CFO | CXO | Finance | ||||
| Director of Inside Sales | Director | Finance |
Apps Being Evaluated by ZAG Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||