Menlo Park, 94025, CA,
United States
Zenfolio Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Zenfolio and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Zenfolio employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zenfolio has purchased the following applications: Optimizely Intelligence Cloud for Marketing Analytics in 2022, IBM Cloud Object Storage for Archive as a Service (AaaS) in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zenfolio is running and its propensity to invest more and deepen its relationship with Optimizely , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zenfolio revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zenfolio intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | Optimizely Intelligence Cloud | Marketing Analytics | CRM | n/a | 2022 | 2022 |
In 2022, Zenfolio deployed Optimizely Intelligence Cloud on their website. Optimizely Intelligence Cloud, a Marketing Analytics application, was implemented to capture event-level behavioral data and centralize web analytics for Zenfolio’s marketing and product workflows. The deployment is web-embedded, relying on client-side event collection and in-browser instrumentation to consolidate visitor behavior, session, and page performance signals. Implementation architecture emphasizes site-level tagging and page-level event schemas to feed Optimizely Intelligence Cloud analytics pipelines.
Configured functional capabilities include event tracking, real-time dashboards, segmentation for behavioral cohorts, and conversion funnel analysis, reflecting standard Marketing Analytics workflows. Operational ownership is scoped to the marketing and product teams, with a tracking plan and tag governance established to manage instrumented events and reporting cadences. Reporting and dashboarding within Optimizely Intelligence Cloud provide consolidated visibility into site engagement and campaign behavior on Zenfolio’s website.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Cloud Object Storage | Archive as a Service (AaaS) | IaaS | n/a | 2021 | 2021 |
In 2021, Zenfolio implemented IBM Cloud Object Storage to address capacity constraints as the company hosted more than 2 billion images and its onsite infrastructure approached saturation. The implementation positioned IBM Cloud Object Storage as the core Archive as a Service (AaaS) platform for long term image retention and scalable object storage, consolidating more than 12 PB of image assets into a cloud object architecture to relieve on-premises pressure.
The deployment centered on object-level archival capabilities within IBM Cloud Object Storage, including tiered storage classes, automated lifecycle management, data durability and redundancy across zones, and encryption for at rest data. Configuration work focused on API-driven ingestion and policy automation to manage retention and cold storage transitions, aligning archival workflows with application-level image hosting and delivery processes.
Operationally the project shifted primary storage governance to cloud storage operations, altering responsibilities for the IT and storage teams and embedding lifecycle and retention policies into day to day processes for photography hosting and customer asset management. The move to IBM Cloud Object Storage is documented as freeing up staff time and is projected to save Zenfolio USD1 million, outcomes that are explicitly part of the company case for adopting Archive as a Service (AaaS).
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||