Zodiac Clothing Company Limited
Nyloc House 254, D-2, Dr. Annie Besant Road Worli,
Mumbai, 400030,
India
Mumbai, 400030,
India
91 22 6667 7000
Consumer Packaged Goods
Zodiac Clothing Company Limited Technographics
Zodiac Clothing Company Limited Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Zodiac Clothing Company Limited and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1173 Zodiac Clothing Company Limited employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zodiac Clothing Company Limited has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2018, Tawk.to for Chatbots and Conversational AI in 2021, Adobe Commerce (ex Magento) for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zodiac Clothing Company Limited is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Tawk.to , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zodiac Clothing Company Limited revenues, which have grown to $17.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zodiac Clothing Company Limited intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Zodiac Clothing Company Limited Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Zodiac Clothing Company Limited deployed FreeWheel Demandsuite on its website. The FreeWheel Demandsuite implementation is categorized under Agency Management and centralizes digital ad inventory management and programmatic demand orchestration for Zodiac Clothing Company Limited’s online storefront. The deployment supports marketing and ad operations teams responsible for campaign trafficking, ad decisioning, and consolidated reporting, aligning business function with Agency Management workflows. Implementation scope is web first, focused on advertising monetization on the company website.
Configuration leverages standard FreeWheel Demandsuite capabilities such as inventory configuration, campaign setup and trafficking, ad decisioning, and unified performance reporting to operationalize advertising workflows. Operational governance emphasizes centralized ad operations controls, campaign approval processes and workflow orchestration to coordinate agency management across marketing stakeholders. This profile documents Zodiac Clothing Company Limited using FreeWheel Demandsuite in 2018 within the Agency Management category to manage web advertising functions.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Zodiac Clothing Company Limited deployed Tawk.to on its public website, adopting a site-facing chat channel in the Chatbots and Conversational AI category. The implementation is focused on embedding the Tawk.to web widget to support real-time visitor engagement and live conversational interactions on the corporate site.
The deployment leverages Tawk.to real-time messaging and web chat widget capabilities that are typical for Chatbots and Conversational AI, configured to appear across the company web pages. Configuration details align with common conversational workflows, including visitor monitoring, canned responses for repeat inquiries, and an agent-facing dashboard for live chat handling.
Operationally Tawk.to functions as the website-facing engagement layer for customer service and pre-sales inquiry handling, with the known integration point being the Zodiac Clothing Company Limited website where the chat widget is embedded. No additional system integrations were specified in the source, so the application is understood to operate primarily as the front-end conversational interface.
Governance for this Chatbots and Conversational AI deployment is expected to include rules for agent assignment, response templates, working hour windows, and escalation paths to manage web chat traffic. Tawk.to is maintained as the central conversational interface on the site, providing a consolidated channel for real-time customer interactions.
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Zodiac Clothing Company Limited deployed Adobe Commerce (ex Magento) to power its eCommerce storefront on the corporate website. The implementation positioned Adobe Commerce (ex Magento) as the primary online sales and merchandising engine, operating the public storefront, customer account management, and order capture for the company’s online channel in India.
The Adobe Commerce deployment focused on core commerce modules common to the eCommerce category, including product catalog and SKU management, pricing and promotion engines, shopping cart and checkout workflows, order management, and content management for storefront pages. Configuration emphasized catalog merchandising and promotional rule configuration, customer segmentation and account lifecycle management, and administrative consoles for commerce operations and fulfillment orchestration.
Operational responsibility for the Adobe Commerce implementation was concentrated in merchandising, marketing, customer service, and order fulfillment teams, with governance processes established around catalog updates, promotion approval workflows, and release cadence for storefront content. The implementation narrative centers on Adobe Commerce (ex Magento) as the platform unifying online product presentation, transactional workflows, and commerce operations for Zodiac Clothing Company Limited’s eCommerce business function.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Management Platform | CRM |
|
2013 | 2013 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Next Generation Firewall | CyberSecurity |
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2013 | 2014 |
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IT Decision Makers and Key Stakeholders at Zodiac Clothing Company Limited
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Zodiac Clothing Company Limited Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Zodiac Clothing Company Limited Technographics
Zodiac Clothing Company Limited is a Consumer Packaged Goods organization based in India,
with around 1173 employees and annual revenues of $17.0 million.
Zodiac Clothing Company Limited operates a diverse technology stack with applications such as
FreeWheel Demandsuite, Tawk.to and Adobe Commerce (ex Magento),
covering areas like Agency Management, Chatbots and Conversational AI and eCommerce.
Zodiac Clothing Company Limited has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Tawk.to and Adobe Systems.
Zodiac Clothing Company Limited recently adopted applications including
Tawk.to in 2021, Adobe Commerce (ex Magento) in 2021 and Criteo Commerce Media Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Zodiac Clothing Company Limited’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Zodiac Clothing Company Limited’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
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