List of Adbot Customers
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South Africa
Since 2010, our global team of researchers has been studying Adbot customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Adbot for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Adbot for Digital Advertising Platform include: MTN Nigeria, a Nigeria based Communications organisation with 7000 employees and revenues of $2.70 billion, Internet Generation, a South Africa based Professional Services organisation with 38 employees and revenues of $4.0 million and many others.
Contact us if you need a completed and verified list of companies using Adbot, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Adbot customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Internet Generation | Professional Services | 38 | $4M | South Africa | Adbot | Adbot | Digital Advertising Platform | 2024 | n/a | In 2024, Herotel implemented Adbot for Google search campaign management. Adbot was deployed as a Marketing/Advertising application to centralize paid search operations and improve acquisition efficiency for Herotel's South African marketing organization. The implementation used Adbot's campaign optimisation module to configure automated bid strategies, CPC controls, and iterative optimisation workflows. Adbot handled campaign setup, keyword and audience targeting, budget allocation, and ongoing optimisation cycles, aligning directly with marketing and customer acquisition functions. Integrations focused on direct management of Google search campaigns, with Adbot adjusting bids and budgets in response to performance signals and reporting CPC metrics. Operational coverage was concentrated on Herotel's marketing team in South Africa, enabling tactical campaign execution to be automated while strategic oversight remained with internal marketers. Governance shifted day-to-day optimisation ownership to Adbot-driven processes, complemented by marketing-led review cadences and oversight. Herotel reported outcomes from the engagement including a click-through rate uplift to 30 to 40 percent, a reduction in cost-per-acquisition of roughly 75 percent, and cost-per-click around R3.30, which improved acquisition efficiency and freed marketing teams for higher-level strategic work. | |
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MTN Nigeria | Communications | 7000 | $2.7B | Nigeria | Adbot | Adbot | Digital Advertising Platform | 2023 | n/a | In 2023, MTN Nigeria partnered with Adbot to power the telco’s Thryve SME Google Ads bundle, Apps Category . The commercial integration enabled SMEs on MTN’s network to have AI-driven Google Ads campaigns created and launched in under 10 minutes, and it expanded Adbot’s distribution through a major regional telco channel. Adbot was implemented to deliver automated campaign generation, campaign configuration templates, creative and keyword automation, and one-click campaign launch workflows. The implementation focused on AI-driven campaign composition and launch orchestration, aligning the Adbot application with marketing operations and SME self-service provisioning workflows. The deployment integrated directly with Google Ads to provision campaigns and manage live ad delivery, and it was distributed through MTN Nigeria’s commercial channels to reach SME customers across Nigeria. Operational scope centered on the telco commercial and SME marketing functions, embedding Adbot into Thryve SME product packaging and sales bundles. Governance followed a commercial partnership model with joint offer packaging and operational handoffs for campaign creation, customer onboarding, and support routing through MTN channels. Stated outcomes included SME campaigns being created and launched in under 10 minutes and expanded channel distribution for Adbot via MTN Nigeria. |
Buyer Intent: Companies Evaluating Adbot
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