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Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

List of Adentro Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Hopdoddy Burger Bar Leisure and Hospitality 550 $90M United States Adentro Adentro Marketing Automation 2024 n/a Hopdoddy Burger Bar implemented Adentro in 2024, using it as the Apps Category . Adentro was deployed to capture first-party guest data via in-store guest Wi-Fi and to power marketing automation and CRM campaigns across the restaurant footprint. The implementation configured Adentro to ingest Wi-Fi sign-on signals, unify guest identifiers, and enable segmented campaign orchestration and loyalty qualification workflows typical of CRM and marketing automation platforms. Adentro was integrated with Thanx loyalty for CRM synchronization and verified visit attribution, enabling data to flow from Wi-Fi capture into loyalty records and campaign audiences. Operational coverage focused on Hopdoddy locations in the United States and targeted marketing, CRM, and loyalty teams as primary users for guest lifecycle management and campaign execution. Within six months the program delivered $166,000+ in tracked revenue, an 8.67:1 ROAS, 52,000+ CRM additions and 7,000+ verified in-store visits, reflecting measurable loyalty and marketing outcomes from the Adentro deployment.
Simon Property Group Retail 2500 $5.3B United States Adentro Adentro Marketing Automation 2025 n/a In 2025 Simon Property Group implemented Adentro, with Apps Category . Simon Media & Experiences partnered with Adentro to enable mall shopper audience curation and retail media targeting using anonymized first party Wi‑Fi and onsite engagement data across Simon properties in the United States. The April 2025 collaboration centers on using onsite behavioral signals to build audience segments for retail advertisers and to bridge physical and digital touchpoints. Adentro was configured to support audience curation and retail media targeting capabilities, including segmentation, audience profiling, and activation workflows typical of retail media and audience targeting applications. The implementation focuses on ingesting anonymized first party Wi‑Fi and onsite engagement data to populate audience repositories and to make curated segments available for advertiser targeting, campaign planning, and cross touchpoint activation. Operational coverage is across Simon properties in the United States, managed by Simon Media & Experiences and oriented toward retail advertisers and onsite marketing operations. Data governance for the deployment emphasizes anonymization of Wi‑Fi and onsite engagement signals and consent aligned ingestion, and the stated intent is to power audience targeting for retail advertisers and to improve conversion across physical and digital touchpoints.
Upstream Hospitality Group Leisure and Hospitality 600 $50M United States Adentro Adentro Marketing Automation 2024 n/a In 2024, Upstream Hospitality Group implemented Adentro, Category "", to connect digital advertising to in store SKU level sales at its Tap Room in the United States. The deployment targeted attribution linking online ad engagements to point of sale events and online ordering to produce unified revenue measurement for the venue. Adentro was configured to surface SKU level attribution via the Toast integration, instrumenting ad click and impression signals alongside POS SKU identifiers to enable combined online and in store revenue reporting. Adentro measured 10,000 in store walkthroughs, 600 online orders and approximately $636,000 in combined revenue, with SKU level attribution via the Toast integration noted as inferred from the partner announcement. Operational coverage centered on the Tap Room location and impacted marketing and operations functions responsible for campaign measurement and order fulfillment. Governance and configuration efforts emphasized attribution mapping and event reconciliation between digital ad identifiers and Toast order records, enabling consolidated reporting of walk in traffic, online orders and revenue for venue level decision making.
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