List of Alibaba Food Trust Customers
Hangzhou, 311121,
China
Since 2010, our global team of researchers has been studying Alibaba Food Trust customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Alibaba Food Trust for Blockchain Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Alibaba Food Trust for Blockchain Platform include: Fonterra, a New Zealand based Consumer Packaged Goods organisation with 16441 employees and revenues of $13.36 billion, New Zealand Post, a New Zealand based Transportation organisation with 7000 employees and revenues of $1.17 billion, Blackmores, a Australia based Retail organisation with 1200 employees and revenues of $650.0 million, Anchor Dairy, a New Zealand based Consumer Packaged Goods organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Alibaba Food Trust, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Alibaba Food Trust customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Anchor Dairy | Consumer Packaged Goods | 10 | $1M | New Zealand | Alibaba | Alibaba Food Trust | Blockchain Platform | 2018 | n/a | In 2018 Anchor Dairy participated in Alibaba Food Trust. Apps Category: Anchor Dairy’s involvement in Alibaba Food Trust centered on a blockchain-enabled supply chain integrity pilot that used product tagging with unique QR codes and a distributed ledger to authenticate, verify, record and provide ongoing reporting of products throughout the shipping process. The implementation narrative for Alibaba Food Trust describes configuration of product-level cryptographic records, QR code generation and scanning workflows, and a tamper-evident event stream to capture shipping milestones and custody changes. Operational coverage for the trial included shipping Anchor dairy products to China via Tmall Global orders, with cross-border logistics touchpoints involving Australia Post and New Zealand Post, and PwC serving as an advisor for controls and standards. Governance activity emphasized standardized tagging, data capture protocols and reporting controls to support traceability, while integrations focused on logistics event feeds and ecommerce order reconciliation for Alibaba Food Trust. | |
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Blackmores | Retail | 1200 | $650M | Australia | Alibaba | Alibaba Food Trust | Blockchain Platform | 2017 | n/a | In 2017, Blackmores deployed Alibaba Food Trust as a Food supply chain traceability solution to support its China-facing cross-border e-commerce and quality control processes. The engagement was announced alongside a memorandum with Tmall Global to apply blockchain technology to the food supply chain, aligning the Alibaba Food Trust deployment with Blackmores' strategy for the Chinese market. The Alibaba Food Trust implementation focused on provenance and traceability workflows common to Food supply chain traceability platforms, including immutable batch records, chain of custody verification, and release gating at quality checkpoints. Blackmores positioned these capabilities to complement its product development and e-commerce listings, while continuing to leverage consumer data from NetEase Kaola for tailored product assortments sold on Chinese portals. Operational coverage centered on supply chain, quality assurance, and e-commerce teams responsible for China market operations, with the Blackmores Institute providing scientific oversight and the company coordinating with the China Association for Quality Inspection and nonprofit watchdogs to maintain product standards. Governance changes emphasized recorded QC checkpoints and traceability handoffs for cross-border shipments, integrating blockchain records into existing product release and compliance workflows. The publicly stated objective for deploying Alibaba Food Trust was to prevent fraud and reinforce consumer trust in Blackmores products sold in China, preserving the brand's image for quality and reliability in the cross-border channel. | |
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Fonterra | Consumer Packaged Goods | 16441 | $13.4B | New Zealand | Alibaba | Alibaba Food Trust | Blockchain Platform | 2018 | n/a | In 2018, Fonterra began a pilot of Alibaba Food Trust, . The pilot used Alibaba Food Trust blockchain capabilities to trial end-to-end traceability and transparency for products in Fonterra’s Anchor range shipped from New Zealand to consumers in China via Alibaba’s Tmall Global platform. The implementation instrumented a blockchain-backed provenance ledger combined with QR code tagging to authenticate products, verify supply chain events, and record ongoing product lifecycle reporting. Alibaba Food Trust provided immutable recording of custody and verification events, enabling product-level traceability and authentication for e-commerce fulfillment and consumer verification workflows. Operational coverage focused on export and e-commerce channels, specifically Anchor product shipments from New Zealand into China through Tmall Global, engaging stakeholders across Fonterra’s supply chain and Alibaba’s import and export operations. The deployment impacted supply chain, quality assurance, export logistics and online retail merchandising functions by introducing product authentication gates and consumer-facing verification touchpoints. Governance for the pilot followed Alibaba’s coordinated Food Trust Framework, bringing together multiple supply chain participants to standardize data capture, QR code tagging, and reporting protocols. The stated aims for the Alibaba Food Trust pilot included improving traceability and transparency, protecting brand reputation, and enhancing consumer confidence through an auditable, cross-stakeholder framework. | |
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Transportation | 7000 | $1.2B | New Zealand | Alibaba | Alibaba Food Trust | Blockchain Platform | 2018 | n/a |
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