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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

List of Amplitude CDP Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Kahoot! Professional Services 600 $160M Norway Amplitude Amplitude CDP Customer Data Platform 2022 n/a In 2022 Kahoot! implemented Amplitude CDP as an early adopter to centralize event and user-profile data for product and marketing teams across Europe, Apps Category . The engagement was announced as part of Amplitude's May 2022 CDP launch and Kahoot! leveraged Amplitude CDP to unify behavioral event streams and persistent user profiles for downstream activation. Amplitude CDP was configured to consolidate analytics events and user attributes into a single customer data layer, using Amplitude's analytics integration to improve data quality and enable more actionable insights. Functional capabilities emphasized audience discovery and campaign activation workflows, plus profile enrichment and instrumentation alignment between product analytics and marketing activation. Operational scope focused on product and marketing teams across European markets, with governance concentrated on centralizing event taxonomy, standardizing identifiers, and instituting data quality controls to support audience segmentation and campaign execution. The implementation positioned Amplitude CDP as the central store for event and profile data to accelerate audience discovery and campaign activation across Europe, and to surface higher quality behavioral datasets for product and marketing use cases.
Thrive Market Retail 500 $70M United States Amplitude Amplitude CDP Customer Data Platform 2022 n/a In 2022, Thrive Market implemented Amplitude CDP, Apps Category "" to build a 360-degree view of members for product and marketing teams. The deployment targeted 1:1 personalization and supported efforts to increase customer lifetime value across North America. The implementation leveraged Amplitude CDP's integrated analytics to drive audience discovery and activation, constructing unified member profiles and identity resolution to support segmentation and personalized experiences. Configuration emphasized analytics-led audience definitions and activation pipelines used by product and marketing for experimentation and targeted messaging. Thrive Market's Amplitude CDP deployment was listed among Amplitude's early-access CDP customers in May 2022, indicating early adoption of Amplitude's audience activation capabilities. Operational scope centered on product and marketing functions in North America, with governance oriented around analytics-driven audience stewardship and activation workflows.
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