List of Archetype Customers
King's Digital Lab
22 Kingsway,
London, WC2B 6LE,
United Kingdom
London, WC2B 6LE,
United Kingdom
44 20 7836-5454
Professional Services
10
$1M
Since 2010, our global team of researchers has been studying Archetype customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Archetype for Content Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Archetype for Content Management include: University of Glasgow, a United Kingdom based Education organisation with 7273 employees and revenues of $1.18 billion, Hsg Partners, a United States based Leisure and Hospitality organisation with 1800 employees and revenues of $400.0 million, Vassar College, a United States based Education organisation with 1227 employees and revenues of $232.0 million and many others.
Contact us if you need a completed and verified list of companies using Archetype, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the Content Management software purchases.
The Archetype customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of Content Management software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hsg Partners | Leisure and Hospitality | 1800 | $400M | United States | Kings Digital Lab | Archetype | Content Management | 2022 | n/a |
In 2022, Hsg Partners implemented Archetype for Content Management for Scholars to centralize marketing content workflows across its corporate store footprint in the leisure and hospitality sector. The implementation focused on supporting marketing operations, with Archetype used as the primary content intake and asset management platform for promotional releases and campaign coordination. Archetype coordinated content management requests with Redbooth for task orchestration and workflow tracking, reflecting an integrated approach to request-to-publish processes.
Archetype was configured to support content request intake, asset versioning, approval routing, and audit-ready release tracking consistent with Content Management for Scholars functional patterns. Configuration emphasized approval workflows and audit checklists to ensure promotional materials matched brand and campaign requirements, and Archetype handled the centralized repository for campaign assets and release schedules. The deployment leveraged Redbooth integration for work assignment and status updates, and utilized Donation Scout for coordinating fundraising event operations as part of marketing campaigns.
Operational scope covered corporate marketing teams and on-site promotional execution at multiple corporate locations, including auditing promotional releases across 10 stores and coordinating round-up and fundraiser nights at eight to ten corporate sites. Governance changes included formalizing request submission through Archetype, routing approvals via configured workflows, and documenting store-level audits within the platform to confirm marketing materials were utilized. The marketing intern role included coordinating content requests and audits through Archetype and Redbooth beginning in August 2022, embedding the platform into day-to-day campaign operations.
Explicit outcomes tied to these processes are recorded in operational notes, including a round-up campaign that raised $3,500 across eight corporate locations and Donation Scout coordinated fundraiser nights at 10 corporate locations generating total sales of $28,000. Archetype functioned as the centralized content management layer for these activities, enabling coordinated campaign execution, auditability of promotional releases, and task-level orchestration through Redbooth.
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University of Glasgow | Education | 7273 | $1.2B | United Kingdom | Kings Digital Lab | Archetype | Content Management | 2016 | n/a |
In 2016, the University of Glasgow deployed Archetype, implementing a Content Management for Scholars environment provided by Kings Digital Lab. The initial deployment focused on scholarly corpus management for charter materials used in historical research, centralizing texts and metadata to support research across the university's History faculty and affiliated researchers.
Archetype was configured to ingest and manage a corpus of more than 700 charters, with functional capabilities aligned to Content Management for Scholars needs, including structured metadata capture, TEI aligned text encoding, full text indexing, annotation workflows, and stylometric feature extraction for comparative style analysis. The implementation emphasized concurrent analysis workflows so researchers could study features of style across the full corpus simultaneously and iterate on queries and annotations in situ.
Operational coverage prioritized faculty and research teams within the University of Glasgow, enabling collaborative edit and review workflows and persistent corpus curation for ongoing scholarship. The deployment used a web based, repository oriented architecture to provide shared access to encoded texts and analysis outputs, supporting reproducible research practices and sustained corpus maintenance.
Governance established curator and researcher roles to manage encoding standards, annotation policies, and access to the corpus. The Archetype implementation delivered explicit scholarly outcomes, enabling study of stylistic features across the 700 plus charter corpus and prompting immediate lines of inquiry into chronological development and context that produced significant new insights and research questions as reported by Professor Dauvit Broun. University of Glasgow Archetype Content Management for Scholars supported a shift toward corpus scale analysis in historical scholarship.
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Vassar College | Education | 1227 | $232M | United States | Kings Digital Lab | Archetype | Content Management | 2015 | n/a |
In 2015, Vassar College deployed Archetype from Kings Digital Lab as a Content Management for Scholars solution to support manuscript, paleography and iconographic research activities. The implementation was positioned to serve faculty researchers including Professor Michael Epstein, research assistants, and library curatorial staff working with manuscript collections and visual culture material.
Archetype was configured to centralize scholarly content curation and to manage high-resolution image assets, descriptive metadata, and comparative indexing of iconographic motifs, enabling cataloguing, collection-level description and parallel narrative correlation. Functional capabilities emphasized by users include visual comparison workflows that correlate content, narrative parallels and morphological analogues, researcher-facing metadata editing and cataloguing interfaces, and search and retrieval tuned to iconographic study, consistent with Content Management for Scholars functionality.
Operationally the deployment was embedded in faculty-led research workflows and library curation practices rather than an enterprise IT-only roll out, giving researchers direct control over content correlation and annotation. Governance was organized around researcher curation and iterative catalogue enrichment, with the interface noted for simplicity and clarity that made sophisticated comparative analysis accessible to academics and their assistants. According to user testimony, Archetype made it possible for researchers to begin to solve long-puzzling mysteries in patronage and authorship of iconography, reflecting an outcome explicitly reported by project users.
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Buyer Intent: Companies Evaluating Archetype
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Archetype Coverage
Archetype is a Content Management solution from Kings Digital Lab.
Companies worldwide use Archetype, from small firms to large enterprises across 21+ industries.
Organizations such as University of Glasgow, Hsg Partners and Vassar College are recorded users of
Archetype for Content Management.
Companies using Archetype are most concentrated in Education and Leisure and Hospitality, with adoption spanning over 21 industries.
Companies using Archetype are most concentrated in United Kingdom and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Archetype across Americas, EMEA, and APAC.
Companies using Archetype range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 100%, and global enterprises with 10,000+ employees - 0%.
Customers of Archetype include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Archetype customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Content Management.