List of Auror Automatic License Plate Recognition (ALPR) Customers
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Since 2010, our global team of researchers has been studying Auror Automatic License Plate Recognition (ALPR) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Auror Automatic License Plate Recognition (ALPR) for License Plate Recognition from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Auror Automatic License Plate Recognition (ALPR) for License Plate Recognition include: Woolworths Supermarkets, a Australia based Retail organisation with 197773 employees and revenues of $39.70 billion, Wesfarmers, a Australia based Retail organisation with 120000 employees and revenues of $28.86 billion, Coles, a Australia based Retail organisation with 120000 employees and revenues of $26.05 billion and many others.
Contact us if you need a completed and verified list of companies using Auror Automatic License Plate Recognition (ALPR), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Auror Automatic License Plate Recognition (ALPR) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Coles | Retail | 120000 | $26.1B | Australia | Auror | Auror Automatic License Plate Recognition (ALPR) | License Plate Recognition | 2019 | n/a | In 2019 Coles implemented Auror Automatic License Plate Recognition (ALPR) to strengthen loss prevention through License Plate Recognition. The deployment embedded Auror Automatic License Plate Recognition (ALPR) into store loss prevention workflows, delivering automated plate capture and event correlation to support security investigations. Coles operational users reported high usability, with one loss prevention lead stating "It's quite simply the easiest model I've ever operated in, in 19 years of loss prevention". The implementation followed License Plate Recognition category patterns, combining camera capture, automated optical plate read processing, matching logic, alerting, and case enrichment to produce investigator-ready evidence records. Configuration emphasized operator usability and automation of matching and incident queuing, and governance focused on integrating ALPR outputs into existing loss prevention processes and evidence handling procedures. Coles used the application to centralize plate-based intelligence into operational workflows for its loss prevention teams. | |
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Wesfarmers | Retail | 120000 | $28.9B | Australia | Auror | Auror Automatic License Plate Recognition (ALPR) | License Plate Recognition | 2023 | n/a | In 2023 Wesfarmers deployed Auror Automatic License Plate Recognition (ALPR) at select Bunnings stores as part of its loss prevention tooling. The Auror Automatic License Plate Recognition (ALPR) implementation uses the License Plate Recognition application to monitor vehicle number plates in real time and retain number plate data for up to two months. The implementation surfaces standard License Plate Recognition capabilities, including continuous ANPR capture, a searchable repository of uploaded CCTV stills and video, automated data matching powered by machine learning, and human review workflows for investigator validation. Auror Automatic License Plate Recognition (ALPR) was configured to suggest matches to store investigators and to generate alerts to the store network when a vehicle of interest returns to an area, supporting store-level incident investigation and situational awareness. Operationally the deployment connects retailer-uploaded camera footage and plate reads to encrypted, access-controlled investigator portals, with approved police and retailer investigators able to query records. Auror represents the data as a repository that links plate reads to reported incidents, and the platform retains a policy where plates may be searchable even if not linked to a specific store-reported event. The system is positioned to support loss prevention, store safety and investigative workflows across the Wesfarmers retail site where installed. Governance and risk surfaced during rollout, with public debate over privacy, new in-store signage, and a temporary suspension of use by the Australian Federal Police pending a privacy assessment. Auror executives have described a privacy-by-design approach and emphasized human review of AI-assisted matches, while Wesfarmers’ deployment reflects a shift toward centralized digital reporting and intelligence sharing between retailer investigators and approved law enforcement users. | |
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Woolworths Supermarkets | Retail | 197773 | $39.7B | Australia | Auror | Auror Automatic License Plate Recognition (ALPR) | License Plate Recognition | 2021 | n/a | In 2021, Woolworths Supermarkets deployed Auror Automatic License Plate Recognition (ALPR) as part of its License Plate Recognition capabilities across Australian retail stores and fuel outlets. The Auror Automatic License Plate Recognition (ALPR) implementation is positioned to support loss prevention and store safety functions within Woolworths Supermarkets, linking vehicle identity data to retail incident workflows and security operations. The implementation centers on ALPR camera capture, automated plate transcription, real-time alerting when flagged vehicles enter sites, and analytics-driven flagging to support proactive investigations. Functional modules described by Auror and evident in deployment narratives include vehicle detection and matching, suspe ctor and vehicle watchlists, cross-site alert distribution, and incident case management tied to store security teams and loss prevention protocols. Operationally the Auror ALPR feeds into a broader Auror crime intelligence network used by multiple Australian retailers, enabling information sharing between participating stores and providing access for Australian police forces to the aggregated data. For Woolworths Supermarkets this creates integration points between on-premises camera/ALPR hardware, Auror’s cloud-hosted intelligence platform, store-level incident response processes, and external law enforcement access pathways. Privacy and governance issues are prominent in public reporting, with privacy experts raising concerns about oversight and potential misuse of a private company’s crime surveillance network that holds data on millions of Australians. Governance implications for Woolworths Supermarkets include data access controls, retention and sharing policies, and alignment of ALPR operational procedures with regulatory and law enforcement data requests. |
Buyer Intent: Companies Evaluating Auror Automatic License Plate Recognition (ALPR)
- Information Evolution, a United States based Professional Services organization with 250 Employees
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