List of Brightcove Marketing Studio Customers
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Since 2010, our global team of researchers has been studying Brightcove Marketing Studio customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Brightcove Marketing Studio for Video Editing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Brightcove Marketing Studio for Video Editing include: Finastra, a United Kingdom based Professional Services organisation with 10700 employees and revenues of $2.06 billion, Xero, a New Zealand based Professional Services organisation with 4610 employees and revenues of $1.20 billion, Seek, a Australia based Professional Services organisation with 3300 employees and revenues of $701.0 million and many others.
Contact us if you need a completed and verified list of companies using Brightcove Marketing Studio, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Finastra | Professional Services | 10700 | $2.1B | United Kingdom | Brightcove | Brightcove Marketing Studio | Video Editing | 2020 | n/a |
In 2020, Finastra deployed Brightcove Gallery and Video Cloud to build a branded streaming channel called Finastra TV to support marketing for financial services globally. Brightcove Marketing Studio is inferred as the Video Editing application used alongside Gallery and Video Cloud to centralize content production, editorial workflows, and distribution for marketing communications, based on the case study references to Brightcove’s marketing-focused capabilities.
The implementation centered on Brightcove Gallery and Video Cloud as the platform components for channel orchestration, branded player delivery, and content management, with Brightcove Marketing Studio inferred to handle iterative editing, templated asset creation, and publishing workflows consistent with Video Editing use cases. Operational scope covered global marketing teams within Finastra’s financial services lines, and the deployment was tied to measurable marketing outcomes, with Finastra reporting a 26X increase in video marketing ROI.
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Seek | Professional Services | 3300 | $701M | Australia | Brightcove | Brightcove Marketing Studio | Video Editing | 2019 | n/a |
In 2019, SEEK implemented Brightcove’s Video Marketing Suite and Gallery to create an onsite video library for career and employment advice in Australia. The implementation aligns with capabilities associated with Brightcove Marketing Studio in the Video Editing category, delivering a marketing-focused hosted video gallery and centralized asset repository for consumer-facing advice content.
The deployment emphasized Brightcove’s Video Marketing Suite modules and the Gallery component, configured to centralize video ingestion, metadata tagging, player configuration, and content organization for topical series and advice segments. Standard video marketing capabilities such as playlist management, responsive playback, and analytics instrumentation were applied to support editorial publishing workflows and audience measurement.
Operational scope targeted SEEK’s Australian web properties and marketing and content functions, consolidating video assets into a single onsite library and standardizing publishing and measurement processes. Reported outcomes from the Brightcove deployment included strong engagement, specifically a 74% view rate for a series and a 55% higher brand impact, as cited in Brightcove’s case details.
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Xero | Professional Services | 4610 | $1.2B | New Zealand | Brightcove | Brightcove Marketing Studio | Video Editing | 2017 | n/a |
In 2017, Xero deployed Brightcove’s Video Marketing Suite to support onboarding and educational content for its accounting platform. Use of Brightcove Marketing Studio is inferred from Xero’s deployment of Brightcove’s Video Marketing Suite and Audience integrations, and Brightcove Marketing Studio is identified here as the Video Editing application aligned with that deployment.
The implementation centralized hosting for roughly 2,000 educational and onboarding videos, leveraging standard Video Editing workflows such as media ingestion, encoding and player management, metadata tagging and publishing pipelines. The deployment supported content lifecycle management and versioned publishing workflows tied to marketing campaigns and onboarding programs.
Xero integrated the Brightcove implementation directly with Marketo and Salesforce and leveraged Brightcove Audience integrations to connect video viewing and engagement signals into marketing automation and CRM records. Operational coverage included New Zealand and broader global markets and impacted marketing, customer success, onboarding and demand generation functions.
Governance was organized around a centralized video library and campaign-driven production workflows, with video engagement data feeding audience segmentation and lead nurturing processes in Marketo and Salesforce. The Brightcove deployment was used to boost customer conversion and retention, as described in the Brightcove case material, and the assignment of the Brightcove Marketing Studio name reflects an inferred alignment rather than an explicit product name in the original case study.
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