List of BySide Marketing Cloud Platform Customers
Porto, 4000-108,
Portugal
Since 2010, our global team of researchers has been studying BySide Marketing Cloud Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased BySide Marketing Cloud Platform for Marketing Analytics, Marketing Automation, Customer Engagement, Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using BySide Marketing Cloud Platform for Marketing Analytics, Marketing Automation, Customer Engagement, Customer Data Platform include: TIM Brasil, a Brazil based Communications organisation with 9253 employees and revenues of $4.40 billion, EDP Group, a Portugal based Utilities organisation with 4000 employees and revenues of $3.46 billion, TAP Air Portugal, a Portugal based Transportation organisation with 7300 employees and revenues of $3.30 billion and many others.
Contact us if you need a completed and verified list of companies using BySide Marketing Cloud Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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EDP Group | Utilities | 4000 | $3.5B | Portugal | BySide | BySide Marketing Cloud Platform | Marketing Analytics,Marketing Automation,Customer Engagement,Customer Data Platform | 2023 | n/a |
In 2023, EDP Group deployed the BySide Marketing Cloud Platform on its public e-commerce site to enable personalization, marketing automation and customer analytics supporting customer journeys in Portugal. The implementation aligns to Marketing Analytics,Marketing Automation,Customer Engagement,Customer Data Platform capabilities and is identified in third party tech stack profiling by AfterShip, indicating the vendor footprint is active on the public storefront.
BySide Marketing Cloud Platform is used to support category typical capabilities including customer data unification and segmentation, journey orchestration, event driven analytics and automated campaign execution for on site personalization and outbound messaging. Configuration and operational work would focus on behavioral event capture, profile stitching and rule based personalization to map customer states to campaign and on site experiences. These modules and workflows directly impact marketing, e-commerce and customer experience functions within EDP Group.
Operational coverage is concentrated on the Portugal market and the public e-commerce channel, with governance oriented around centralized digital marketing and e-commerce teams managing segmentation, campaign approvals and personalization rules. The AfterShip evidence suggests front end instrumentation or tag based integration with the EDP Group site to enable real time personalization and analytics collection, and rollout appears targeted at customer journey touchpoints on the public site.
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TAP Air Portugal | Transportation | 7300 | $3.3B | Portugal | BySide | BySide Marketing Cloud Platform | Marketing Analytics,Marketing Automation,Customer Engagement,Customer Data Platform | 2024 | n/a |
In 2024 TAP Air Portugal deployed the BySide Marketing Cloud Platform in a client-side deployment on flytap.com to enable customer engagement and onsite personalization across Portugal and international markets. The deployment is explicitly aligned to Marketing Analytics,Marketing Automation,Customer Engagement,Customer Data Platform and positions the BySide Marketing Cloud Platform as the customer-facing personalization and engagement layer for the airline's web booking flows.
Configuration and module usage emphasize personalization and marketing automation capabilities, inferred from the site's Content-Security-Policy and observed BySide websocket endpoints in a public site scan. The BySide Marketing Cloud Platform is implemented to support session-level personalization, behaviorally triggered messaging, and orchestration of booking flow interventions and campaign execution on the site.
Operational scope covers online booking and pre-booking customer journeys on flytap.com, impacting ecommerce, digital marketing, and customer experience functions. Governance appears to be centered on client-side tag and script management with coordination between web analytics and digital marketing teams to operationalize onsite campaigns, personalization rules, and conversion-focused experiments, and the implementation is aimed at improving conversion and booking flows for customers in Portugal and international markets.
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TIM Brasil | Communications | 9253 | $4.4B | Brazil | BySide | BySide Marketing Cloud Platform | Marketing Analytics,Marketing Automation,Customer Engagement,Customer Data Platform | 2024 | n/a |
In 2024 TIM Brasil deployed BySide Marketing Cloud Platform across its public web properties to deliver real-time personalization, campaign activation and onsite engagement for telecommunications customers in Brazil. The BySide Marketing Cloud Platform presence on tim.com.br was confirmed through observed BySide tags and engagement endpoints during a public site scan.
The implementation maps to the Marketing Analytics,Marketing Automation,Customer Engagement,Customer Data Platform category and uses modules consistent with marketing automation, onsite personalization and onsite engagement capabilities. BySide Marketing Cloud Platform appears configured for real-time decisioning and campaign activation, enabling targeted content and engagement flows on web pages. Functional terminology visible in the implementation includes personalization, campaign activation, engagement endpoints and client side tagging.
Architecturally the deployment follows a tag based client side model, with observable engagement endpoints driving in page personalization and activation logic on TIM Brasil public web properties. Operational coverage is web focused and impacts digital marketing and customer engagement functions that serve telecommunications customers in Brazil. Governance emphasis is visible on tag and endpoint instrumentation for campaign delivery and campaign activation workflows, with public site scans providing the primary verification of implementation artifacts.
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