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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

List of Caltat Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Absolut Bank Russia Banking and Financial Services 2600 $617M Russia Caltat Caltat Marketing Analytics,Marketing Automation 2019 n/a In 2019, Absolut Bank Russia implemented Caltat on its corporate website. Caltat was deployed to provide Marketing Analytics,Marketing Automation capabilities across the bank's digital channels and to support marketing and online engagement functions. The deployment positioned Caltat as the primary analytics and campaign orchestration layer for customer-facing web experiences. Implementation followed a web-focused architecture with client-side tag-based instrumentation feeding a cloud-hosted analytics and automation engine. Functional modules configured included web event tracking, audience segmentation, campaign automation and rule-based orchestration, and real-time behavioral profiling consistent with Marketing Analytics,Marketing Automation platforms. Operational ownership was assigned to digital marketing and CRM teams, with governance enforced through tagging standards, campaign approval workflows and data retention policies to coordinate cross-channel campaign execution.
Allpn Media 10 $1M Russia Caltat Caltat Marketing Analytics,Marketing Automation 2020 n/a In 2020, Allpn implemented Caltat on their website, deploying the Caltat application to support Marketing Analytics,Marketing Automation for the 10-person media company. The deployment is explicitly web-facing, with Caltat embedded in site pages to collect behavioral events and feed marketing orchestration processes. Configuration centers on core Marketing Analytics,Marketing Automation capabilities including event-level tracking, audience segmentation, campaign orchestration, conversion funnel reporting, and automated messaging workflows. Caltat provides analytics dashboards and rule-based automation typical of the category, and configurations emphasize tagging, event taxonomy, and campaign rule engines to align data capture with marketing use cases. Operational ownership resides with marketing and digital product functions, with administration focused on site script management, event naming governance, and staged activation across pages. Rollout details consist of progressive embedding on the website and configuration of automation workflows, with governance practices to maintain consent controls and consistent event definitions for reliable analytics and automation execution.
AlpIndustria Retail 28 $3M Russia Caltat Caltat Marketing Analytics,Marketing Automation 2018 n/a In 2018 AlpIndustria implemented Caltat on its website to introduce web-based marketing instrumentation and campaign automation. The deployment uses the Caltat application to deliver Marketing Analytics,Marketing Automation functionality for the retail operator based in Russia, aligning the vendor product with the company marketing function. The implementation focused on embedding Caltat tracking on customer touchpoints of the public storefront, configuring web analytics and visitor event capture, and establishing segmentation and campaign orchestration workflows typical for Marketing Analytics,Marketing Automation platforms. Caltat was configured to support behavior tracking, audience segmentation, and automated engagement sequences that drive online marketing and e commerce communications. Operational coverage centered on the marketing and ecommerce functions within AlpIndustria, with the solution operating on the corporate website as the primary data source. Integrations were executed at the website layer to collect behavioral signals and feed campaign triggers, while data was used by marketing staff to plan and execute digital campaigns. Governance and operating model were scaled for a small retail organization, with centralized control by marketing staff and phased activation of tracking and automation across site pages. Training and configuration management were applied to maintain campaign templates and audience definitions in Caltat, ensuring ongoing use of the Caltat application for Marketing Analytics,Marketing Automation needs.
Professional Services 10 $1M Russia Caltat Caltat Marketing Analytics,Marketing Automation 2021 n/a
Automotive 63 $45M Russia Caltat Caltat Marketing Analytics,Marketing Automation 2022 n/a
Retail 300 $30M Russia Caltat Caltat Marketing Analytics,Marketing Automation 2019 n/a
Professional Services 400 $35M Russia Caltat Caltat Marketing Analytics,Marketing Automation 2020 n/a
Communications 10 $1M Russia Caltat Caltat Marketing Analytics,Marketing Automation 2020 n/a
Distribution 10 $1M Russia Caltat Caltat Marketing Analytics,Marketing Automation 2020 n/a
Distribution 10 $1M United States Caltat Caltat Marketing Analytics,Marketing Automation 2018 n/a
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