Allpn Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Allpn and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Allpn employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Allpn has purchased the following applications: Hetzner for Application Hosting and Computing Services in 2013, Caltat for Marketing Analytics, Marketing Automation in 2020, WebMoney Transfer for Payment Processing in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Allpn is running and its propensity to invest more and deepen its relationship with Hetzner , Akamai , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Allpn revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Allpn intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Hetzner | Legacy | Hetzner | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 | ||
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Caltat | Legacy | Caltat | Marketing Analytics, Marketing Automation | CRM | n/a | 2020 | 2020 | In 2020, Allpn implemented Caltat on their website, deploying the Caltat application to support Marketing Analytics,Marketing Automation for the 10-person media company. The deployment is explicitly web-facing, with Caltat embedded in site pages to collect behavioral events and feed marketing orchestration processes. Configuration centers on core Marketing Analytics,Marketing Automation capabilities including event-level tracking, audience segmentation, campaign orchestration, conversion funnel reporting, and automated messaging workflows. Caltat provides analytics dashboards and rule-based automation typical of the category, and configurations emphasize tagging, event taxonomy, and campaign rule engines to align data capture with marketing use cases. Operational ownership resides with marketing and digital product functions, with administration focused on site script management, event naming governance, and staged activation across pages. Rollout details consist of progressive embedding on the website and configuration of automation workflows, with governance practices to maintain consent controls and consistent event definitions for reliable analytics and automation execution. | |
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Tag Management | CRM |
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2018 | 2018 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| WebMoney Transfer | Legacy | WebMoney Transfer | Payment Processing | ERP Financial Management | n/a | 2016 | 2016 | In 2016 Allpn implemented WebMoney Transfer as a Payment Processing solution on its website. The deployment embeds WebMoney Transfer into the Allpn web storefront to handle online customer payments and checkout workflows. Implementation centers on web-based payment acceptance and transaction processing, leveraging WebMoney Transfer to manage payment authorization, settlement flows, and payment confirmation for site transactions. Operational scope is the Allpn online sales channel supporting media content purchases, with governance adjustments focused on aligning order capture and payment confirmation within the existing website commerce flow. |
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