List of Captiv8 Creator Management Platform Customers
Since 2010, our global team of researchers has been studying Captiv8 Creator Management Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Captiv8 Creator Management Platform for PR and Media Communication from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Captiv8 Creator Management Platform for PR and Media Communication include: Unilever, a United Kingdom based Consumer Packaged Goods organisation with 115964 employees and revenues of $71.27 billion, Nordstrom, a United States based Retail organisation with 55000 employees and revenues of $14.69 billion, Dripdrop, a United States based Consumer Packaged Goods organisation with 50 employees and revenues of $25.0 million and many others.
Contact us if you need a completed and verified list of companies using Captiv8 Creator Management Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Captiv8 Creator Management Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Dripdrop | Consumer Packaged Goods | 50 | $25M | United States | Captiv8 | Captiv8 Creator Management Platform | PR and Media Communication | 2024 | n/a |
In 2024, DripDrop deployed the Captiv8 Creator Management Platform to run a summer influencer campaign across TikTok and other platforms. The implementation targeted a marketing and PR use case focused on consumer brand lift in the United States within the PR and Media Communication category. Deployment and campaign orchestration were executed by DripDrop's marketing and PR teams at a 50 person consumer packaged goods company.
The Captiv8 Creator Management Platform was used for creator sourcing, campaign orchestration, content scheduling, and measurement, with campaign reporting surfaced to marketing and PR stakeholders. Operational coverage was limited to the United States and centered on awareness and consideration metrics for consumer audiences. Governance included structured creator approval and content review workflows aligned to PR objectives and measurement plans, preserving compliance and coordinated publishing cadence. Captiv8's campaign reporting showed the activation delivered over 80 million impressions and a 39% increase in aided brand awareness for the brand, per the vendor case study blog post.
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Nordstrom | Retail | 55000 | $14.7B | United States | Captiv8 | Captiv8 Creator Management Platform | PR and Media Communication | 2020 | n/a |
In 2020, Nordstrom implemented Captiv8 Creator Management Platform to support an influencer-led retail relaunch, deploying a PR and Media Communication solution focused on marketing and retail activation in the United States. The initiative concentrated on using creator partnerships and influencer content to support safe in-store reopenings and to increase consumer foot traffic during the post-pandemic reopening period.
The Captiv8 Creator Management Platform was used for creator identification and partnership management, campaign orchestration, content syndication, and measurement of audience response. Functional capabilities emphasized by the deployment included campaign planning and scheduling, content approval workflows, and analytics for ad recall and purchase intent, aligning platform functionality with PR and media communication workflows.
Operational coverage centered on Nordstrom marketing and PR teams coordinating with retail activation efforts across U.S. stores, using influencer content to drive awareness and intent at the store level. The program framed creator relationships as a channel for both earned and paid media amplification, with content pushed to consumer-facing touchpoints to support reopening communications and promotional activity.
Governance incorporated defined campaign approval processes, creator contract orchestration, and cadence-based reporting to inform ongoing PR tactics and activation timing. According to Captiv8 case study materials, the program increased purchase intent and ad recall, outcomes that were used to refine subsequent creator engagements and messaging for continued retail activation.
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Unilever | Consumer Packaged Goods | 115964 | $71.3B | United Kingdom | Captiv8 | Captiv8 Creator Management Platform | PR and Media Communication | 2022 | n/a |
In 2022, Unilever deployed the Captiv8 Creator Management Platform for PR and Media Communication to operationalize continuous creator and commerce programs across shopper and marketing channels. The implementation focused on always on creator engagement and commerce activation to drive traffic and sales through retail partners in the United States, including Walmart.
The Captiv8 Creator Management Platform implementation centered on creator management and campaign orchestration capabilities, combining influencer talent discovery, content workflow orchestration, and campaign measurement to support full funnel marketing and shopper commerce activation. Configuration emphasized content to commerce workflows and attribution-ready measurement, aligning creative delivery with retail promotion windows and commerce touchpoints.
Operational coverage included marketing and shopper commerce teams within Unilever, with program execution coordinated across retail partner channels in the United States. Integrations were structured around distribution and performance reporting with retail partners such as Walmart, enabling content amplification through retailer storefront and promotional placements while maintaining centralized campaign governance.
Outcomes from the engagement included measurable commerce outcomes and industry recognition, with work documented in Captiv8 public case materials and recognized by Effie awards, reflecting both campaign efficacy and industry acknowledgment of the PR and Media Communication programs.
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