List of CAS genesisWorld Customers
Karlsruhe, 76131,
Germany
Since 2010, our global team of researchers has been studying CAS genesisWorld customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased CAS genesisWorld for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using CAS genesisWorld for CRM include: Molson Coors, a United States based Consumer Packaged Goods organisation with 16500 employees and revenues of $11.70 billion, J E Ekornes AS, a Norway based Consumer Packaged Goods organisation with 1600 employees and revenues of $429.0 million, Klaus Faber AG, a Germany based Manufacturing organisation with 270 employees and revenues of $360.0 million, Contract Construction, a United States based Construction and Real Estate organisation with 30 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using CAS genesisWorld, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The CAS genesisWorld customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Contract Construction | Construction and Real Estate | 30 | $3M | United States | CAS Software | CAS genesisWorld | CRM | 2008 | n/a |
In 2008, Contract Construction implemented CAS genesisWorld as its CRM to centralize customer records and AR activity for its United States operations, including sites referenced in Irmo and Blythewood South Carolina. The deployment focused on consolidating account management, customer history, and transactional contact data to support daily billing and receivable monitoring across the small construction firm.
CAS genesisWorld was configured to support core CRM capabilities, including contact and account management, activity and task tracking, document attachments for customer records, and chronological AR activity logs. Configuration emphasized workflows for daily input of unpaid invoices, routine customer outreach by email and phone, and maintenance of a complete payment history to support month end closing activities.
The CRM was used in tandem with the Contractor's Accounting System CAS for inputting payables and reconciling statements, and it interfaced operationally with Pensoft Payroll and outside accounting resources for year end close activities. Governance centered on embedding AR and payable capture into accounting reconciliations and banking reconciliation processes, aligning sales and accounting workflows so account managers and the accounting function could use CAS genesisWorld as the authoritative source for customer interactions and receivable status.
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J E Ekornes AS | Consumer Packaged Goods | 1600 | $429M | Norway | CAS Software | CAS genesisWorld | CRM | 2010 | n/a |
In 2010, J E Ekornes AS implemented CAS genesisWorld as its CRM to strengthen customer engagement. The deployment was positioned to both respond to incoming customer demands and to actively contact customers through coordinated outreach.
CAS genesisWorld was configured for individual contact categorization, targeted segmentation, and campaign management, enabling automated direct marketing workflows. The implementation leveraged CAS genesisWorld CRM capabilities for timing controls and personalized message distribution to ensure campaigns are executed at appropriate moments.
Ekornes integrated CAS genesisWorld with the e-mail marketing solution Inxmail to execute email-driven campaigns at the right time, enabling the marketing organization to distribute personalized information to customers and prospects in an automated way. Ekornes reports that CAS genesisWorld individually categorizes all contacts, which supports targeted distribution, and that the automated process was well received by all involved in the process.
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Klaus Faber AG | Manufacturing | 270 | $360M | Germany | CAS Software | CAS genesisWorld | CRM | 2014 | n/a |
In 2014, Klaus Faber AG implemented CAS genesisWorld as its centralized CRM platform. The manufacturing company with approximately 270 employees operationally deployed CAS genesisWorld CRM to support sales, marketing and customer service functions within its Germany operations.
The CAS genesisWorld implementation centralized contact and account management, structured opportunity and pipeline tracking, activity and appointment scheduling, document management, and CRM reporting. Configuration work focused on embedding sales process workflows, maintaining comprehensive customer interaction histories, and automating routine commercial tasks to support day to day operations.
Rollout and governance emphasized standardization of customer data, role based access controls, and defined process workflows for commercial and service teams. Training and staged adoption were applied to operationalize CAS genesisWorld CRM and integrate it into the companys core customer facing routines.
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Molson Coors | Consumer Packaged Goods | 16500 | $11.7B | United States | CAS Software | CAS genesisWorld | CRM | 2010 | n/a |
In 2010, Molson Coors implemented CAS genesisWorld as its CRM platform. CAS genesisWorld CRM was introduced to centralize customer, account and contact records across commercial teams.
The deployment centered on core CAS genesisWorld CRM modules including contact and account management, opportunity and pipeline tracking, activity and task management, and configurable workflow automation for sales processes. The implementation applied role based security and configurable data structures to represent beverage category account hierarchies and partner relationships.
Molson Coors integrated CAS genesisWorld with other systems in its application landscape, notably Sitecore for web and content driven engagement and ExactTarget for marketing campaign execution, enabling synchronized contact and campaign audience flows. The CRM environment also coexisted with Microsoft Dynamics CRM and CAS CRM instances, with data synchronization workflows and record reconciliation to unify contact and account identifiers across systems.
Governance established a centralized data model and master data stewardship, with staged rollouts across commercial functions and change control for workflow configuration and reporting templates. Operational coverage emphasized sales and marketing processes and service handoffs, with CRM analytics feeding standardized reports for account management and campaign coordination.
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