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Michelin, an e2open customer evaluated Oracle Transportation Management

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List of CASA Retail AI Ubicuity Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Ginesys One Professional Services 292 $48M India CASA Retail AI CASA Retail AI Ubicuity Customer Data Platform 2022 n/a In 2022, Ginesys One invested in and integrated CASA Retail AI Ubicuity, deploying the Customer Data Platform to extend CRM and loyalty capabilities across its Ginesys One ERP/OMS/POS suite in India. The announcement frames the work as an omni-channel AI-driven customer retention initiative focused on personalised customer engagement and rewards for the 1,200+ brands operating on Ginesys One. CASA Retail AI Ubicuity was implemented as a centralized customer data management layer, consolidating POS, order management, and ERP customer signals into unified profiles. Configuration emphasized identity resolution, segmentation, real-time event capture, and campaign orchestration capabilities typical of a Customer Data Platform to enable targeted loyalty interactions and retention workflows. Integration architecture was centered on API-driven data exchange between Ginesys One POS, OMS, and ERP components and the CASA Retail AI Ubicuity CDP, supporting omni-channel identity stitching and loyalty reward triggers across stores and digital channels in India. Operational coverage targeted CRM, marketing, loyalty management, and store operations for the suite of brands on the Ginesys One platform. Governance and rollout planning established cross-functional ownership between retail operations and marketing, standardizing customer data schemas, consent and segmentation rules, and campaign workflow governance for phased activation across brand accounts. The implementation narrative prioritizes data centralization, automated segmentation, and orchestration of personalised rewards through the CASA Retail AI Ubicuity Customer Data Platform.
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