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List of Cogny Fidela Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Chicago Fire FC Leisure and Hospitality 360 $70M United States Cogny Cogny Fidela Customer Loyalty 2023 Cogny In 2023, Chicago Fire FC launched Cogny Fidela, deploying a TeamUp-powered mobile application to support CRM and fan engagement within the Customer Loyalty category. The mobile app introduced enhanced match centre features and structured fan profile capabilities to centralize supporter data and enable targeted engagement workflows. Cogny Fidela implementation encompassed modules for fan profiles, match centre content delivery, and CRM-driven engagement workflows, configured around the sports fan lifecycle. The club has outlined adding a rewards program, and the implementation is positioned to use Cogny's loyalty capabilities inferred from the TeamUp suite and the announced rewards features. Functional capabilities implemented emphasize profile management, real time match content, and campaign orchestration for fan engagement. Cogny acted as the implementation partner and managed application build and launch activities, coordinating the mobile rollout with club digital and fan engagement teams. The deployment went live in the United States in 2023 and is scoped to club level CRM and digital fan experience operations rather than back office ERP functions. Governance was organized through a product roadmap to stage the loyalty program rollout and ongoing app updates.
Cruzeiro Esporte Clube Leisure and Hospitality 450 $100M Brazil Cogny Cogny Fidela Customer Loyalty 2022 Cogny In 2022, Cruzeiro Esporte Clube implemented Cogny Fidela, deploying a Customer Loyalty solution to support ticketing and CRM-driven fan engagement. The initiative was delivered as the Nação Azul mobile application developed by Cogny on the Salesforce platform in Brazil, and the app went live in 2022 enabling in-app ticket purchases and broader digital engagement. Functional coverage emphasized ticketing and fan engagement capabilities, with in-app ticket sales and membership interaction flows implemented through Cogny Fidela. Loyalty-related module usage is inferred from the integration with the club's Sócio 5 Estrelas membership program, aligning Customer Loyalty capabilities with membership reward and engagement workflows. Architecturally the mobile front end was built on Salesforce with Cogny acting as vendor and integrator for development and deployment. Integrations explicitly included the Sócio 5 Estrelas membership system for ticketing and CRM-driven fan engagement, centralizing membership verification and purchase orchestration inside the app. Governance and operational scope focused on embedding ticketing and membership workflows into the club's commercial and fan engagement functions across Brazil.
Orlando City Soccer Club Leisure and Hospitality 440 $70M United States Cogny Cogny Fidela Customer Loyalty 2015 Cogny In 2015 Orlando City Soccer Club implemented Cogny Fidela, a Customer Loyalty application. Cogny implemented a Salesforce-native fan engagement and CRM solution that combined a mobile app with loyalty and gamification modules to centralize fan data and enable personalized campaigns. The deployment of Cogny Fidela emphasized CRM integration and audience segmentation, with configured modules for loyalty rewards, gamification mechanics, mobile-first engagement, and campaign orchestration. Data centralization focused on unifying fan profiles to support targeted messaging, offer management, and automated campaign workflows across commercial and marketing functions. Cogny served as the implementation partner for the Salesforce-native architecture, embedding Cogny Fidela into Orlando City SC operations in the United States. Operational coverage included marketing, ticketing and game-day engagement teams, and the solution interoperated with the club's Salesforce CRM to operationalize personalized campaigns and in-app engagement. The vendor case study reported rapid commercial outcomes, including $1.5M revenue from new app users in year one, approximately 300 percent increase in adoption and 62 percent game-day engagement. These results were attributed to the combined mobile app, loyalty and gamification configuration and the Salesforce-native integration.
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