List of ComScore Analytics and Optimization Customers
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Since 2010, our global team of researchers has been studying ComScore Analytics and Optimization customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ComScore Analytics and Optimization for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ComScore Analytics and Optimization for Marketing Analytics include: Nationale Nederlanden, a Netherlands based Insurance organisation with 11917 employees and revenues of $17.08 billion, ProRail B.V. (wordt onder NS gehangen in CRM), a Netherlands based Transportation organisation with 4500 employees and revenues of $5.30 billion, Staples Europe B.V., a Netherlands based Professional Services organisation with 6500 employees and revenues of $1.75 billion, Freemans Grattan, a United Kingdom based Retail organisation with 750 employees and revenues of $210.0 million and many others.
Contact us if you need a completed and verified list of companies using ComScore Analytics and Optimization, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The ComScore Analytics and Optimization customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Freemans Grattan | Retail | 750 | $210M | United Kingdom | ComScore | ComScore Analytics and Optimization | Marketing Analytics | 2018 | n/a |
In 2018, Freemans Grattan implemented ComScore Analytics and Optimization in a Marketing Analytics capacity to support digital marketing, onsite merchandising, and campaign measurement across desktop, tablet, mobile and app channels. The deployment focused on the retailer's UK digital channels within a 750 employee organization, aligning analytics capability with the internal digital marketing function.
ComScore Analytics and Optimization was configured to deliver audience measurement, campaign reporting and optimization workflows, supporting analytics driven personalization and experimentation. These capabilities were used alongside onsite testing to validate variant performance and to inform iterative optimization of site content and customer journey elements.
The implementation integrated with Monetate for onsite experimentation, operated in conjunction with Adobe Analytics for broader site measurement and was used alongside partial Google Analytics usage for supplementary campaign analysis. Staff referenced ComScore as part of everyday campaign analysis and as an input into future development and planning for digital campaigns and content.
Operational governance routed through the digital marketing campaign manager who owned budgets, forecasting and campaign analytics, and coordinated with merchandising to adjust on site search, cross sells and navigation based on insights. The rollout emphasized embedding analytics into campaign planning, testing and personalization workflows to support UX and customer journey improvements.
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Nationale Nederlanden | Insurance | 11917 | $17.1B | Netherlands | ComScore | ComScore Analytics and Optimization | Marketing Analytics | 2011 | n/a |
In 2011, Nationale Nederlanden implemented ComScore Analytics and Optimization as a core Marketing Analytics capability to consolidate measurement for its digital marketing programs. The deployment targeted web analytics and conversion attribution across paid and organic channels, aligning measurement to campaign and acquisition workflows within the insurer.
The implementation configured capabilities aligned with search engine marketing, both SEA and SEO, link building and content writing workflows, display advertising, affiliate marketing, social media marketing, conversion attribution models, and landing page optimization. ComScore Analytics and Optimization was used alongside Google Analytics to provide complementary audience measurement and campaign performance reporting, and the configuration emphasized conversion driven measurement and reporting for digital campaigns.
Operational integrations included data exchange with Google Analytics and coordination of tagging and measurement requirements with external agencies and online partners. The scope of usage covered marketing and digital acquisition teams, enabling campaign planning and reporting across display, search, social, and affiliate channels while centralizing web analytics data for cross-channel attribution analysis.
Governance focused on establishing attribution governance and measurement workflows with agency partners, formalizing reporting cadences, and aligning content and landing page optimization processes to analytics outputs. Implementation emphasized structured workflows for campaign tagging, shared dashboards, and stakeholder alignment between internal marketing teams and external online partners to operationalize Marketing Analytics.
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ProRail B.V. (wordt onder NS gehangen in CRM) | Transportation | 4500 | $5.3B | Netherlands | ComScore | ComScore Analytics and Optimization | Marketing Analytics | 2015 | n/a |
In 2015 ProRail B.V. deployed ComScore Analytics and Optimization as its Marketing Analytics application to support communications and digital media operations. The implementation anchored measurement and content evaluation for the communications department, where content managers coordinate updates, quality checks, and technical changes for ProRail.nl and the intranet via SharePoint.
ComScore Analytics and Optimization was configured to support audience measurement, content effectiveness analysis, and centralized reporting alongside existing web metrics. The communications team used the platform to complement qualitative and quantitative research on content effectiveness, and to generate dashboards and reports for editors and content managers.
The deployment integrated with ProRail s Drupal content management workflows and with Google Analytics for cross platform statistics submission and comparative reporting. Operational coverage included editors, content managers, the webcare team that manages Twitter interaction, and members of the Crisis Staff who require timely visibility into digital engagement.
Governance and workflow changes centered on content coordination between editors and the Content Manager, formal testing of items against publication rules and guidelines, and oversight of external text and web agencies. ComScore Analytics and Optimization was used as the Marketing Analytics signal for advising on site development, ongoing site element decisions, and to inform continuous development of ProRail.nl and the intranet.
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Professional Services | 6500 | $1.8B | Netherlands | ComScore | ComScore Analytics and Optimization | Marketing Analytics | 2009 | n/a |
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Buyer Intent: Companies Evaluating ComScore Analytics and Optimization
- Dreddge United Kingdom, a United Kingdom based Professional Services organization with 10 Employees
- Institute of Business Management, a Pakistan based Education company with 150 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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