List of ComScore Ratings and Planning Customers
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United States
Since 2010, our global team of researchers has been studying ComScore Ratings and Planning customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ComScore Ratings and Planning for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ComScore Ratings and Planning for Marketing Analytics include: Delta N.V., a Netherlands based Banking and Financial Services organisation with 3000 employees and revenues of $2.12 billion, WIS-TV, a United States based Media organisation with 200 employees and revenues of $20.0 million, Arsement Media Group, a United States based Media organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using ComScore Ratings and Planning, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The ComScore Ratings and Planning customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Arsement Media Group | Media | 10 | $1M | United States | ComScore | ComScore Ratings and Planning | Marketing Analytics | 2019 | n/a |
In 2019, Arsement Media Group implemented ComScore Ratings and Planning to support audience measurement and media planning for political media buys. The deployment used ComScore Ratings and Planning as a Marketing Analytics solution to generate ComScore insights and to author custom audience segments aligned with campaign objectives.
Configured to deliver ratings outputs and campaign-specific segments, the implementation fed media planning workflows used by media buyers and campaign strategists to shape buy schedules, inventory selection, and targeting decisions. Governance established a segment definition process and a campaign cadence for analytics refresh, aligning ComScore outputs to decision gates in the buy lifecycle, and the analytics-backed approach informed a winning political campaign strategy.
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Delta N.V. | Banking and Financial Services | 3000 | $2.1B | Netherlands | ComScore | ComScore Ratings and Planning | Marketing Analytics | 2011 | n/a |
In 2011, Delta N.V. implemented ComScore Ratings and Planning as a centralized measurement capability to support online marketing and channel evaluation within its Marketing Analytics function. The ComScore Ratings and Planning deployment was positioned to help the company measure and evaluate online channels including social media and mobile, and to align campaign performance against business objectives and KPIs.
Implementation activities focused on planning and implementation of measurement codes across digital properties, configuration of reporting capabilities and the establishment of campaign analytics workflows. Workstreams included KPI definition, instrumentation strategy, and ongoing evaluation and iterative improvement of measurement outputs using ComScore Ratings and Planning reporting.
The implementation included integration with an online marketing tool to support campaign measurement and orchestration, and involved close coordination with the client web agency or online advisory firm to validate tagging and data collection. Operational coverage centered on online marketing, analytics and campaign planning teams, and ComScore’s client portfolio included Delta NV alongside a range of institutional clients.
Governance emphasized clear ownership for measurement code deployment and reporting interpretation, with processes to translate ComScore Ratings and Planning metrics into business decisions and to advise on optimal use of reporting capabilities. Ongoing evaluation and refinement were explicit parts of the engagement, with vendor guidance focused on improving measurement accuracy and aligning analytics outputs to marketing objectives.
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WIS-TV | Media | 200 | $20M | United States | ComScore | ComScore Ratings and Planning | Marketing Analytics | 2019 | n/a |
In 2019 WIS-TV deployed ComScore Ratings and Planning as a Marketing Analytics capability to strengthen local audience measurement and sales conversations. WIS-TV is a local NBC affiliate in Columbia South Carolina and framed the implementation around using ComScore Ratings and Planning to demonstrate standardized cross platform ratings to advertisers and media buyers.
ComScore Ratings and Planning was used to surface cross platform audience measurement, structured planning workflows, and client facing reporting to build media plans and explain reach and frequency scenarios. The implementation emphasized the application’s reporting and planning capabilities to translate complex consumption metrics into sales presentations and executive summaries for account teams.
Operational adoption centered on sales, account management, and station research teams, with the tool embedded into pitch materials and client reporting cycles. No specific technical system integrations are documented in the source, the focus was on operationalizing ComScore data in commercial workflows rather than on back end integration work.
Governance included training and client education as part of the station’s go to market approach, formalizing how ratings outputs inform media proposals. An explicit outcome reported was that WIS-TV educated a client on the power of ComScore data and won their business as a result.
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Buyer Intent: Companies Evaluating ComScore Ratings and Planning
- Dreddge United Kingdom, a United Kingdom based Professional Services organization with 10 Employees
- Institute of Business Management, a Pakistan based Education company with 150 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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