List of Decibel Insight Customers
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Since 2010, our global team of researchers has been studying Decibel Insight customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Decibel Insight for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Decibel Insight for Customer Experience include: Toyota, a Japan based Automotive organisation with 383853 employees and revenues of $323.16 billion, Samsung Electronics South Korea, a South Korea based Manufacturing organisation with 262647 employees and revenues of $206.82 billion, Samsung Electronics South Korea, a South Korea based Manufacturing organisation with 262647 employees and revenues of $206.41 billion, General Motors, a United States based Automotive organisation with 162000 employees and revenues of $187.44 billion, Chevrolet, a United States based Automotive organisation with 180000 employees and revenues of $145.60 billion and many others.
Contact us if you need a completed and verified list of companies using Decibel Insight, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Decibel Insight customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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3 Sided Cube | Professional Services | 60 | $6M | United Kingdom | Decibel | Decibel Insight | Customer Experience | 2015 | n/a |
In 2015, 3 Sided Cube implemented Decibel Insight on their website. The 60-employee United Kingdom professional services firm uses Decibel Insight to instrument its web properties for Customer Experience measurement and behavioral analytics across product and marketing workflows.
The implementation emphasized front end instrumentation of the corporate website to capture session level behavior, enable journey analysis, and provide conversion funnel visibility consistent with Customer Experience platforms. Decibel Insight delivers session replay, heatmap style behavioral overlays, and aggregated experience metrics to UX and web stakeholders, supporting prioritization of design and content decisions.
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77 Diamonds | Retail | 25 | $3M | United Kingdom | Decibel | Decibel Insight | Customer Experience | 2022 | n/a |
In 2022, 77 Diamonds implemented Decibel Insight on its website as a Customer Experience application. The deployment is focused on the ecommerce storefront and is instrumented at the page level to capture web session behavior and user journeys. Decibel Insight was configured to collect behavioral analytics such as session replay, heatmaps, funnel analysis, and experience scoring to support user experience and conversion related workflows.
Operational scope centers on the small retailer's marketing, ecommerce, and customer support functions, providing event level visibility across product detail pages and checkout flows. Governance was structured around centralized tagging and regular analytic review cycles to inform prioritization of usability fixes and merchandising adjustments, with role based access for analysts and marketers. Decibel Insight serves as the site level Customer Experience platform for 77 Diamonds, feeding UX investigation and optimization activities.
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AARP | Non Profit | 2300 | $1.9B | United States | Decibel | Decibel Insight | Customer Experience | 2018 | n/a |
In 2018, AARP implemented Decibel Insight on its website to enhance digital measurement and user experience analytics. Decibel Insight is a Customer Experience application instrumented to capture behavioral signals and surface session-level insights for AARP's digital teams.
Deployment included configuration of session replay, experience scoring, heatmaps, and funnel analysis capabilities, aligned to page-level and cross-page journeys. Instrumentation was delivered via site tagging and a client-side JavaScript snippet, capturing DOM interactions, click paths, and rendering timing where supported.
Operational scope centered on AARP.org and focused on product, UX, and marketing functions analyzing content consumption and membership pathways. Governance encompassed role-based access to recordings, data retention controls, and embedding Decibel Insight outputs into QA and optimization processes for ongoing digital decision making.
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Abbott Medical (Portugal) | Distribution | 46 | $33M | Portugal | Decibel | Decibel Insight | Customer Experience | 2020 | n/a |
In 2020, Abbott Medical (Portugal) implemented Decibel Insight as a Customer Experience solution on its cardiovascular product website. The deployment is a site level digital experience instrumentation, using Decibel Insight to capture behavioral analytics, session replay, heatmaps, conversion funnel analysis, and friction scoring for page level interactions. Configuration concentrated on page tagging and event tracking to surface UX friction and engagement signals, and Decibel Insight was provisioned to populate dashboards and reports for ongoing digital experience monitoring.
Operational scope is focused on the cardiovascular web presence and supports marketing, digital experience, and customer engagement workflows. Governance emphasized data capture controls and privacy configuration appropriate for web analytics, with rollout managed at the site page and content template level. Abbott Medical (Portugal) Decibel Insight Customer Experience is used to prioritize UX fixes and content adjustments, aligning site instrumentation with business functions responsible for online engagement.
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ABI, | Manufacturing | 75 | $15M | Canada | Decibel | Decibel Insight | Customer Experience | 2015 | n/a |
In 2015, ABI deployed Decibel Insight on its corporate website, positioning Decibel Insight as a primary digital behavior capture tool within its Customer Experience environment. The implementation targeted web channel instrumentation for ABI, a Canadian manufacturing firm with roughly 75 employees, focusing on observable customer journeys on the public site.
The deployment encompassed standard Decibel Insight capabilities aligned to the Customer Experience category, including session replay, heatmaps, conversion funnel analysis, digital experience scoring, and custom event tagging. Configuration work emphasized page level instrumentation, event taxonomy for form and click behavior, and dashboarding to surface qualitative and quantitative signals to business users.
Operational ownership extended to marketing, e commerce, product management, and customer support teams, who used Decibel Insight data to investigate site behavior and prioritize UX issues. Integrations with other platforms were not specified, therefore the implementation is described as website focused, with data surfaced through the Decibel Insight application and its native reporting interfaces.
Governance for the deployment centered on a tagging and access control approach, with role based access to session replays and dashboards and an established event naming convention to maintain analytics consistency. Rollout and ongoing use emphasized cross functional review cycles to validate event definitions and to incorporate behavioral findings into web content and UX workflows.
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Manufacturing | 400 | $150M | United States | Decibel | Decibel Insight | Customer Experience | 2016 | n/a |
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Professional Services | 1400 | $445M | United States | Decibel | Decibel Insight | Customer Experience | 2022 | n/a |
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Professional Services | 14300 | $5.0B | United States | Decibel | Decibel Insight | Customer Experience | 2021 | n/a |
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Transportation | 78399 | $36.5B | France | Decibel | Decibel Insight | Customer Experience | 2018 | n/a |
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Banking and Financial Services | 25 | $5M | United States | Decibel | Decibel Insight | Customer Experience | 2017 | n/a |
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Buyer Intent: Companies Evaluating Decibel Insight
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