List of Deluxe Marketing Suite Customers
Minneapolis, 55402, MN,
United States
Since 2010, our global team of researchers has been studying Deluxe Marketing Suite customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Deluxe Marketing Suite for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Deluxe Marketing Suite for Marketing Automation include: ViaSat, a United States based Communications organisation with 6800 employees and revenues of $2.56 billion, Penn Community Bank, a United States based Banking and Financial Services organisation with 300 employees and revenues of $50.0 million, National home security, a United States based Professional Services organisation with 15 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Deluxe Marketing Suite, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Deluxe Marketing Suite customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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National home security | Professional Services | 15 | $3M | United States | Deluxe Corp. | Deluxe Marketing Suite | Marketing Automation | 2025 | n/a |
In 2025 National Home Security implemented Deluxe Marketing Suite, a Marketing Automation application, to operationalize data-driven new mover targeting and support direct mail campaign orchestration. The initial deployment emphasized weekly lead delivery and campaign orchestration within the Deluxe Marketing Suite to enable consistent outreach across prioritized geographic areas. Deluxe designed a pilot program that delivered fresh new mover leads on a weekly cadence from three high value segments, homes listed for sale, homes under contract, and recently moved in households. The vendor applied a proprietary distance model as a scoring layer to prioritize households most likely to respond, embedding that model into the lead selection and sequencing used by the Marketing Automation workflows. Operational scope centered on the national brand marketing organization and direct mail fulfillment teams, with weekly lead feeds provided to the brand for execution. Governance was run as a pilot with iterative refinement of selection criteria and cadence, and the program produced a big lift in response rates while improving overall campaign performance as the brand scaled the use of Deluxe Marketing Suite for mover driven demand generation.
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Penn Community Bank | Banking and Financial Services | 300 | $50M | United States | Deluxe Corp. | Deluxe Marketing Suite | Marketing Automation | 2018 | n/a |
In 2018, Penn Community Bank implemented Deluxe Marketing Suite to support bank marketing and customer acquisition. The engagement targeted acquiring new checking customers across the United States, moving the bank from occasional mailings to a structured multi-cycle campaign program. The implementation leveraged Marketing Automation practices and Deluxe’s data-driven marketing capabilities to operationalize consumer data and modeling for audience selection.
Configuration emphasized multi-cycle campaign orchestration, direct mail execution, and the progressive addition of email and digital test workflows. Deluxe Marketing Suite’s consumer data and intelligent modeling capabilities were used to build targeting cohorts, drive campaign segmentation, and enable iterative testing. Campaign operations included scheduling, response tracking, and coordinated channel sequencing to manage acquisition cadence.
Operational coverage centered on the bank marketing and customer acquisition teams within Penn Community Bank, addressing domestic deposit market outreach. Channel orchestration combined direct mail, email, and digital testing to coordinate multi-channel customer journeys and maintain a consistent campaign cadence. Deluxe Marketing Suite provided the underlying consumer data and modeling used to score prospects and prioritize outreach.
Rollout followed an iterative pattern, beginning with direct mail cycles and expanding to include email and digital test cells. Governance was organized around campaign planning, model-driven audience selection, and a testing cadence embedded into marketing operations. The program later added email and digital tests to lift performance while sustaining multi-cycle direct mail as the core acquisition vehicle.
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ViaSat | Communications | 6800 | $2.6B | United States | Deluxe Corp. | Deluxe Marketing Suite | Marketing Automation | 2024 | n/a |
In 2024, ViaSat implemented Deluxe Marketing Suite as a Marketing Automation solution to support consumer internet customer acquisition in the United States. The deployment targeted mover and pre mover lifecycle triggers for the communications ISP vertical and was executed as a focused marketing and customer acquisition program.
The Deluxe Marketing Suite implementation emphasized trigger based campaign orchestration and data driven audience segmentation, leveraging Deluxe Life Event New Mover Triggers inferred from the case study to identify high propensity household moves. Functional capabilities configured included mover and pre mover trigger rules, campaign sequencing and creative targeting, and measurement instrumentation to capture response and lift against control cohorts. The implementation used standard Marketing Automation workflows such as audience ingestion, segmentation, orchestration, and response tracking.
Operational coverage was limited to consumer internet acquisition in the United States and ran as a pilot program within ViaSat marketing. The program design centered on targeted mover audiences and pre mover intercepts to drive acquisition channels, with campaign governance oriented around pilot control testing and lift measurement. ViaSat, Deluxe Marketing Suite, Marketing Automation supported customer acquisition for consumer internet through trigger driven campaign execution and measurement.
Pilot results were explicitly measured, producing a 27% increase in gross response and a three times net of control lift during the pilot, confirming the mover trigger approach. Governance emphasized controlled pilots and measurable control cohorts to validate campaign mechanics and attribution before any broader rollout.
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