List of Experian Automotive Intelligence Engine Customers
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Since 2010, our global team of researchers has been studying Experian Automotive Intelligence Engine customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Experian Automotive Intelligence Engine for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Experian Automotive Intelligence Engine for Marketing Analytics include: Listers Group, a United Kingdom based Automotive organisation with 2180 employees and revenues of $1.69 billion, Silverback Advertising, a United States based Professional Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Experian Automotive Intelligence Engine, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Experian Automotive Intelligence Engine customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Listers Group | Automotive | 2180 | $1.7B | United Kingdom | Experian | Experian Automotive Intelligence Engine | Marketing Analytics | 2016 | n/a | In 2016 Listers Group deployed Experian Automotive Intelligence Engine as a Marketing Analytics solution. The implementation is recorded in third-party technographics as focused on dealer-level customer targeting and vehicle inventory insights across the United Kingdom. Deployment and configuration are described indirectly through Experian dealer-marketing materials rather than a vendor case study, indicating use of audience segmentation, customer profiling, scoring, and inventory analytics capabilities common to Marketing Analytics platforms. The Experian Automotive Intelligence Engine was positioned as an analytics layer to surface customer segments and inventory signals into dealer marketing workflows, with data enrichment and identity resolution functionality implied by the vendor materials. Operational scope centered on dealer marketing and dealer operations teams, aligning customer targeting and stock planning functions at the dealer level. Module usage and specific business outcomes are not publicly detailed in the cited source, the listing is a recorded user entry so observed capabilities and rollout specifics remain inferred rather than documented by Experian. | |
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Silverback Advertising | Professional Services | 10 | $1M | United States | Experian | Experian Automotive Intelligence Engine | Marketing Analytics | 2022 | n/a | In 2022, Silverback Advertising implemented Experian Automotive Intelligence Engine. The Experian Automotive Intelligence Engine is deployed as a Marketing Analytics capability to power data-driven, multichannel marketing and audience targeting for automotive dealer clients in the United States. The implementation centers on audience segmentation, enriched consumer profiles, and campaign measurement functionality common to Marketing Analytics solutions, enabling Silverback Advertising to define targeted cohorts and operationalize them across advertising channels. Experian Automotive Intelligence Engine is referenced by Silverback as the data and modeling layer that supports audience definition, scoring, and measurement workflows for dealer marketing campaigns. Integration is delivered as an agency-facing analytics and activation layer within Silverback Advertising’s marketing operations, supporting dealer client campaigns across the United States. Governance and workflow changes emphasize centralized audience management and standardized measurement processes to ensure consistent targeting and reporting across dealer accounts, and Silverback publicly states the integration is used to improve targeting and measurement. |
Buyer Intent: Companies Evaluating Experian Automotive Intelligence Engine
- DLRdmv, a United States based Professional Services organization with 120 Employees
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