List of Farmers Club Customers
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Since 2010, our global team of researchers has been studying Farmers Club customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Farmers Club for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Farmers Club for Customer Loyalty include: Farmers Trading, a New Zealand based Retail organisation with 4000 employees and revenues of $1.00 billion, Multiplex Group, a India based Manufacturing organisation with 17 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Farmers Club, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Farmers Club customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Farmers Trading | Retail | 4000 | $1.0B | New Zealand | In-House Applications | Farmers Club | Customer Loyalty | 2011 | n/a |
In 2011, Farmers Trading implemented Farmers Club. Farmers Club is an in-house Customer Loyalty application used to manage membership, points accrual, and voucher redemption across Farmers retail stores in New Zealand and ecommerce channels.
The implementation centers on CRM and marketing capabilities delivered through Farmers Club, including a points engine that converts transactions into points-to-voucher outcomes, automated birthday offer workflows, and member account management for online self-service. Configuration work focused on loyalty account lifecycle management, segmentation rules for targeted promotions, and voucher issuance and redemption logic tied to membership status.
Farmers Club is integrated with the retailer's ecommerce customer account pages and connected to in-store retail systems to support omnichannel earning and redemption, enabling unified member profiles across online and physical channels. Operational scope covers marketing, CRM, ecommerce, and store operations teams responsible for campaign execution, customer communications, and point reconciliation.
Governance for the in-house Customer Loyalty deployment is managed internally, with centralized membership data stores, campaign workflow controls, and processes for offer orchestration and member communications. The Farmers Club implementation explicitly delivers points-to-voucher outcomes and birthday offers as core loyalty program features.
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Multiplex Group | Manufacturing | 17 | $1M | India | In-House Applications | Farmers Club | Customer Loyalty | 2024 | n/a |
In 2024, Multiplex Group implemented Farmers Club, an in house Customer Loyalty application to formalize its branded farmer membership program across India. The Farmers Club implementation functions as a CRM oriented customer engagement platform, and it focuses on member registration, communications, and event and demo scheduling as core functional modules.
The deployment is an internally developed application tailored to the companys farmer outreach, combining membership management, communications workflows, and event scheduling capabilities. Configuration work emphasized membership lifecycle workflows including enrollment, prioritized service tagging for members, technical guidance content delivery, and coordination of field demonstrations and member kit fulfillment.
Operational scope centers on India and impacts customer engagement, field technical support, service operations, and marketing functions, with the Farmers Club used to register members, issue communications, and schedule demonstrations at farm sites. Governance centered on program level enrollment controls and role based access for field staff and service teams, and the rollout appears to follow program enrollment and event scheduling processes aligned to the Farmers Club membership scheme.
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