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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

List of FLG Marketing Automation Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
NM Finance United Kingdom Banking and Financial Services 25 $4M United Kingdom FLG FLG Marketing Automation Marketing Automation 2020 n/a In 2020 NM Finance United Kingdom implemented FLG Marketing Automation, deploying Marketing Automation to route website leads to advisers in real time and to automate client communications for its mortgage and protection brokerage operations. The implementation targeted front-office lead intake and client case communications to accelerate mortgage pack completion and response times. The deployment used FLG Marketing Automation capabilities to construct complex workflows that perform lead ingestion from the website, automatic adviser assignment, and sequenced client messaging tied to case status. Configuration emphasized workflow orchestration, business rule-based lead routing, and templated automated communications for application milestones and document requests. Integrations were scoped to finance / CRM systems in the UK environment to ensure lead and case data consistency between the website intake layer and adviser case management. Operational coverage focused on adviser teams handling mortgage cases, with automated touchpoints replacing manual outreach and enabling faster pack assembly and handoffs. Governance and rollout were executed through FLG’s concierge and onboarding team, who delivered the complex workflow configuration and initial process mapping for NM Finance United Kingdom. As a result of the implementation, completed mortgage packs could be returned in as little as 90 minutes, reflecting the targeted reduction in turnaround through automated routing and client communication workflows using FLG Marketing Automation.
Offices.co.uk United Kingdom Construction and Real Estate 25 $3M United Kingdom FLG FLG Marketing Automation Marketing Automation 2019 n/a In 2019, Offices.co.uk implemented FLG Marketing Automation to centralize inbound lead capture and accelerate lead qualification. The deployment focused on marketing and lead management in the United Kingdom and instrumented inbound capture from more than 50 lead sources into a unified workflow engine, using FLG Marketing Automation as the orchestration layer for communications and routing. Configuration emphasized automated acknowledgement emails and workflow driven communications to qualify leads and maintain lead state. Functional modules implemented included lead ingestion and normalization, rule based lead qualification, automated communication sequences, lead routing to partner office providers, and reporting dashboards provided by FLG Marketing Automation. The implementation consolidated feeds from 50 plus inbound sources and established secure handoff mechanisms to partner office providers, supporting marketing teams and partner operations across the UK. Integrations focused on source agnostic ingestion and endpoint transfer to partners, maintaining a single source of truth for lead status and disposition. Operational governance introduced workflow ownership and approval gates to ensure consistent qualification and secure transfer to partners, and process changes centralized lead accountability within marketing and partner operations. The case study reports improved lead visibility and reporting and enabled processing of more than 100 leads per month using FLG Marketing Automation.
Sales Fuel United Kingdom Media 25 $3M United Kingdom FLG FLG Marketing Automation Marketing Automation 2021 n/a In 2021, Sales Fuel United Kingdom deployed FLG Marketing Automation to manage very high lead volumes and automate contact workflows for its UK marketing and lead-generation operations. The implementation centered on FLG Marketing Automation lead management and automated communications capabilities, with configuration aligned to campaign orchestration and bulk outreach. The deployment leveraged email and SMS workflow automation and bulk campaign functionality to process incoming leads at scale. The case study reports the platform supported spikes of over 1,000 leads in a single day and enabled booking of 200 plus sales appointments with approximately 30 percent conversion. Configuration work emphasized lead capture ingestion, automated contact routing, segmentation, and nurture sequencing consistent with Marketing Automation functional patterns. Operational coverage spanned Sales Fuel's marketing and sales appointmenting workflows, with FLG Marketing Automation driving lead lifecycle management and bulk campaign execution that supported commercial booking processes. Governance practices focused on standardized campaign templates and event-driven workflow rules to maintain throughput during peak volumes. The narrative highlights FLG Marketing Automation as the central system for high-volume lead handling and automated communications in Sales Fuel's UK marketing operations.
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