List of Fullstory Analytics Customers
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United States
Since 2010, our global team of researchers has been studying Fullstory Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Fullstory Analytics for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Fullstory Analytics for Analytics and BI include: JetBlue, a United States based Transportation organisation with 23000 employees and revenues of $9.28 billion, Flight Centre Australia, a Australia based Transportation organisation with 12514 employees and revenues of $1.76 billion, Arquien De Oriente, a Mexico based Construction and Real Estate organisation with 33 employees and revenues of $1.1 million and many others.
Contact us if you need a completed and verified list of companies using Fullstory Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Fullstory Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Arquien De Oriente | Construction and Real Estate | 33 | $1M | Mexico | FullStory | Fullstory Analytics | Analytics and BI | 2021 | n/a |
In 2021, Arquien De Oriente implemented Fullstory Analytics for its native mobile apps to reduce friction, improve troubleshooting, and better measure new iOS features. The Fullstory Analytics deployment targeted product and customer support teams in the United States and was positioned to support mobile issue investigation and feature instrumentation within the product organization. The implementation centered on client side instrumentation consistent with Analytics and BI practices, using session replay, event level capture, and funnel analysis to surface mobile user experience friction and feature adoption signals. Fullstory Analytics was configured to capture segmented sessions tied to new iOS feature releases and to provide timestamped event traces for reproducible issue investigation. Operational coverage was scoped to product management and customer support workflows, with the analytics console used day to day for reproducing reported mobile issues and validating feature behavior. Architecturally the deployment relied on mobile SDK integration feeding a centralized cloud analytics instance, enabling cross session correlation and role based access controls for product and support users. Governance and rollout followed phased feature tracks and integrated session investigation into existing incident and ticket workflows for product and support teams. The vendor case study reported that the Fullstory Analytics implementation cut time to resolution for mobile issues by approximately 25 percent and increased overall customer satisfaction by approximately 20 percent, figures attributed to the vendor case study.
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Flight Centre Australia | Transportation | 12514 | $1.8B | Australia | FullStory | Fullstory Analytics | Analytics and BI | 2022 | n/a |
In 2022 Flight Centre Australia deployed Fullstory Analytics across its global retail ecosystem to accelerate bug investigation, iterate on regional rollouts, and improve online booking flows. The deployment targeted product and engineering teams with a focus on the APAC region, while instrumentation covered customer-facing booking paths across retail web properties.
Fullstory Analytics was configured to capture session replay and funnel analysis, providing deterministic replay of user sessions and conversion funnel visibility for key booking journeys. The implementation emphasized event instrumentation and behavioral reconstruction, enabling product teams to triage defects and prioritize UI and flow changes based on observed failure patterns and drop off points.
Operational ownership sat with product and engineering in APAC, who used Fullstory session replay and funnels to standardize bug investigation workflows and to validate regional rollout changes. According to the vendor case study, the work led to a 22% reduction in booking failures and a 24% increase in usage of a key share feature within months of updates, demonstrating measurable behaviour changes tied to the Analytics and BI deployment.
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JetBlue | Transportation | 23000 | $9.3B | United States | FullStory | Fullstory Analytics | Analytics and BI | 2022 | n/a |
In 2022, JetBlue implemented Fullstory Analytics to monitor booking and payment workflows across its digital channels in the United States. The deployment placed Fullstory Analytics in the Analytics and BI category to provide behavioral analytics and session-level visibility into customer journeys on web and mobile.
The implementation emphasized session replay, event-level behavioral analytics, funnel analysis, and searchable user segmentation to accelerate root cause analysis of booking and payment failures. Fullstory Analytics was configured to surface conversion funnels, replay user interactions, and enable ad hoc investigation of input errors and transaction exceptions, supporting faster troubleshooting and experiment validation.
Operational coverage included product, engineering, payments, and experimentation teams, who used the platform to validate A/B tests and coordinate cross-functional incident investigations. The solution created a shared investigative workspace across JetBlue digital channels in the United States, aligning product managers, QA, and engineers around behavioral evidence and experiment telemetry.
According to the vendor case study, the Fullstory Analytics rollout contributed to a 20% reduction in payment errors, faster A/B test insights, and significant engineering time savings. Governance and workflow changes centered on using behavioral analytics outputs to prioritize fixes, confirm experiment treatments, and institutionalize repeatable validation workflows across booking and payment surfaces.
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Buyer Intent: Companies Evaluating Fullstory Analytics
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