JetBlue
27-01 Queens Plaza North,
Long Island City, 11101, NY,
United States
Long Island City, 11101, NY,
United States
1 718-286-7900
Transportation
JetBlue Technographics
JetBlue Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by JetBlue and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 23000 JetBlue employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that JetBlue has purchased the following applications: InvoiceWorks for AP Automation in 2023, SAP HCM Benefits for Benefits Administration in 2010, Lufthansa Systems NetLine/Plan for Flight Management in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems JetBlue is running and its propensity to invest more and deepen its relationship with onPhase , SAP , DocuPhase or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing JetBlue revenues, which have grown to $9.28 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for JetBlue intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
JetBlue Tech Stack and Enterprise Applications
JetBlue ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| onPhase | Legacy | InvoiceWorks | AP Automation | ERP | n/a | 2023 | 2023 |
In 2023, JetBlue implemented InvoiceWorks from onPhase as an AP Automation solution for its Accounts Payable team in the United States. The deployment targeted automation of invoice processing and the rollout of dynamic discounting at scale, handling approximately 51,000 invoices per month during steady state.
The implementation centered on invoice capture and classification, optical character recognition and automated data extraction, automated validation and exception routing, workflow-based approval orchestration and a dynamic discounting capability to capture early payment savings. Configuration emphasized touchless processing and straight-through processing rules to maximize automation of routine invoice flows and to enable supplier discount pathways.
Operational coverage focused on JetBlue Accounts Payable operations across the United States, with the system processing the full invoice volume reported in the case study and supporting supplier payment interactions tied to dynamic discounting. Functional impact includes accounts payable invoice intake, invoice validation, approval routing and supplier discount capture workflows.
Governance and outcomes were tied to measured automation metrics from the deployment, InvoiceWorks achieved an approximately 89% touchless processing rate and the dynamic discounting program captured $3 million in supplier discounts after deployment. The case study positions InvoiceWorks as the operational platform for AP Automation and supplier discounting within JetBlue's US accounts payable environment.
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AP Automation | ERP |
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2023 | 2023 |
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ERP Financial | ERP |
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2011 | 2011 |
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ERP Financial | ERP |
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2023 | 2024 |
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Expense Management | ERP |
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2009 | 2009 |
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Payment Processing | ERP |
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2018 | 2018 |
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JetBlue HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM Benefits | Benefits Administration | HCM | n/a | 2010 | 2010 |
In 2010 JetBlue implemented SAP HCM Benefits as its Benefits Administration application. The implementation anchored Benefits Administration capabilities within SAP HCM Benefits to support open enrollment and dependent eligibility processes, aligning benefits configuration with HR and Airport Programs reporting functions.
Configuration and functional scope emphasized open enrollment process management, test scripting and data selection for SAP HCM Benefits, backend process design for Open Enrollment 2013, and eligibility rule configuration. Ancillary automation work included MS Access database design to support Flexible Work Arrangements pilots, 401k processing support, FSA tracking and reporting, and a Benefits customer service tracking and reporting tool.
Operational integration relied on structured file-based interfaces and weekly interface file auditing to maintain data flow between benefits processes and operational reporting. The rollout and operational coverage crossed Benefits Strategy, Airport Programs, and HR reporting teams, and included coordination activity for Domestic Station Start-Ups where project governance intersected with station-level stakeholders and general managers.
Program governance used a co-project manager model with weekly calls, stakeholder liaison, a Station Start-Up SharePoint site, and weekly reporting to Business Partners and Senior Leadership. The team participated in the RFP process and successfully managed the Dependent Eligibility Verification Audit from initiation through completion, while maintaining ongoing open enrollment testing and benefits process redesign activities within SAP HCM Benefits.
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Core HR | HCM |
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2010 | 2010 |
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Employee Experience | HCM |
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2016 | 2016 |
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Learning and Development | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2010 | 2010 |
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Performance and Goal Management | HCM |
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2020 | 2020 |
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Recruiting | HCM |
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2013 | 2013 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Succession and Leadership Planning | HCM |
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2018 | 2019 |
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Time and Attendance | HCM |
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2012 | 2012 |
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Workforce Management, Workforce Planning, Workforce Scheduling | HCM |
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2016 | 2017 |
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Workforce Scheduling | HCM |
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2011 | 2011 |
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JetBlue ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lufthansa Systems AG | Legacy | Lufthansa Systems NetLine/Plan | Flight Management | ERP Services and Operations | n/a | 2025 | 2025 |
In 2025 JetBlue selected Lufthansa Systems NetLine/Plan, adopting NetLine/Plan as its Flight Management solution to support the carrier's JetForward network strategy. JetBlue is the first U.S. airline to implement NetLine/Plan. The solution is delivered as a cloud-hosted SaaS in the Global Aviation Cloud from Lufthansa Systems, providing a centralized network planning platform. Deployment is targeted at network planning and commercial route strategy teams with emphasis on Transatlantic market planning enabled by JetBlue's A321LR and A321XLR fleet.
NetLine/Plan implementation focuses on advanced network planning capabilities such as multi-scenario modeling, route and schedule optimization, capacity and frequency analysis, and demand-driven scenario comparison. Configuration emphasizes operational agility and data-driven decision-making, enabling planners to run competing market scenarios and identify optimal network scenarios in highly competitive conditions. The deployment leverages NetLine/Plan's scenario engine and optimization workflows to align route choices with commercial strategy.
This selection expands JetBlue's use of Lufthansa Systems solutions following the earlier implementation of Lido SkyData, creating continuity across flight planning and network analytics capabilities. Delivered from the Global Aviation Cloud, NetLine/Plan centralizes planning artifacts and supports cross-functional collaboration between commercial planning, network operations, and revenue management. The cloud-hosted model positions JetBlue to iterate planning scenarios without on-premise infrastructure changes.
Governance is framed around the JetForward strategy, with the tool intended to standardize planning workflows and to support decision governance for route entry and transatlantic growth choices. JetBlue and Lufthansa Systems indicate the state of the art tool will help the airline enhance operational efficiency and identify optimal network scenarios, reinforcing the carrier's commercial evolution.
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Flight Management | ERP Services and Operations |
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2020 | 2020 |
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Lease Management | ERP Services and Operations |
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2018 | 2018 |
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Reservation and Booking Management | ERP Services and Operations |
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2021 | 2021 |
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JetBlue AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Natural Language Processing | AI-Powered Application |
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2008 | 2008 |
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JetBlue Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2014 | 2018 |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Analytics and BI | Analytics and BI |
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2022 | 2022 |
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Analytics and BI | Analytics and BI |
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2024 | 2024 |
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Analytics and BI | Analytics and BI |
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2023 | 2023 |
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JetBlue Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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JetBlue Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Survey and Questionnaire | Collaboration |
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2016 | 2016 |
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Survey and Questionnaire | Collaboration |
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2016 | 2016 |
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JetBlue Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2018 | 2018 |
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JetBlue eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2012 | 2012 |
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JetBlue CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Campaign Management | CRM |
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2020 | 2020 |
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Customer Analytics | CRM |
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2024 | 2024 |
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Customer Analytics | CRM |
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2025 | 2025 |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2011 | 2011 |
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JetBlue EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2021 | 2021 |
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Environmental, Social, and Governance (ESG) | EPM |
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2021 | 2021 |
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EPM | EPM |
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2014 | 2015 |
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JetBlue ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Database Performance Monitoring | ITSM |
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2022 | 2022 |
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Incident Management | ITSM |
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2015 | 2015 |
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JetBlue PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2023 | 2023 |
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JetBlue Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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JetBlue TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2021 | 2021 |
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Whistleblowing Management | TRM |
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2019 | 2019 |
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JetBlue PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Master Data Management | PaaS |
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2015 | 2015 |
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Operating System (OS) | PaaS |
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2013 | 2013 |
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JetBlue IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Digital Workspace | IaaS |
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2018 | 2018 |
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Digital Workspace | IaaS |
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2015 | 2015 |
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JetBlue CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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JetBlue Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Video Surveillance System | Physical Security |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at JetBlue
| First Name | Last Name | Title | Function | Department | Phone | |
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Corporate IT Manager- SAP Business Intelligence & Learning | Manager | HR | |
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Senior Manager, BI Advanced Analytics | Manager | IT | |
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Manager of Data Architecture | Manager | IT | |
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Director Revenue Management | Director | Finance | |
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Corporate Sales Manager | Manager | Sales | |
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Director Corporate Sales | Director | Finance | |
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Executive Vice President of Operations | VP | Finance | |
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VP Total Rewards | VP | HR | |
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President and Chief Executive Officer | CXO | Finance | |
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Director Sales & Service JetBlue Vacations | Director | Sales | |
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EVP - Chief People Officer | CXO | HR | |
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Senior Vice President Talent & Learning | VP | HR | |
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Director Payments | Director | Finance | |
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EVP - Chief People Officer | CXO | HR | |
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President and Chief Operating Officer | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Senior Vice President, System Operations | VP | IT | |
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Vice President, Labor Relations | VP | HR | |
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Manager Payroll Analysis & Reporting | Manager | Finance | |
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Chief People Officer | CXO | HR | |
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Human Resources Business Partner | Manager | HR | |
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Manager, Talent Management | Manager | HR | |
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Benefits Manager | Manager | HR | |
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Director, Compensation | Director | HR | |
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Director, Benefits | Director | HR | |
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Chief People Officer | CXO | HR | |
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Head of People | Director | HR | |
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Chief Digital & Technology Officer | CXO | IT | |
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Director IT Operations and Corporate Products | Director | IT | |
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Manager, Corporate Security | Manager | Operations | |
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Senior Manager, Corporate Security Systems | Manager | Operations | |
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Chief Information Security Officer | CXO | IT | |
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Vice President - Security | VP | Operations | |
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Supervisor, Security Technology | Non Manager | IT | |
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Apps Being Evaluated by JetBlue Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from JetBlue IT executives and key decision makers. This section highlights JetBlue's latest recorded technology evaluations, including ADP Payroll for Payroll on 2026-03-25, CAE Flightscape Crew Management (formerly Sabre AirCentre Crew Manager) for Workforce Management, Workforce Scheduling, Workforce Planning on 2026-03-05, and Sabre GDS for Reservation and Booking Management on 2026-02-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the JetBlue digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-25 | JetBlue | Evaluated | ADP | ADP Payroll | Payroll | HCM |
| 2026-03-05 | JetBlue | Evaluated | CAE | CAE Flightscape Crew Management (formerly Sabre AirCentre Crew Manager) | Workforce Management, Workforce Scheduling, Workforce Planning | HCM |
| 2026-02-20 | JetBlue | Evaluated | SABRE | Sabre GDS | Reservation and Booking Management | ERP Services and Operations |
| 2025-10-21 | JetBlue | Evaluated |
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Customer Data Platform | CRM |
| 2025-08-26 | JetBlue | Evaluated |
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Aviation ERP, Aviation MRO | ERP Services and Operations |
| 2025-07-20 | JetBlue | Evaluated |
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Content Delivery Network | IaaS |
| 2025-01-31 | JetBlue | Evaluated |
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Reservation and Booking Management | ERP Services and Operations |
| 2024-11-15 | JetBlue | Evaluated |
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Diversity and Inclusion | HCM |
FAQ - APPS RUN THE WORLD JetBlue Technographics
JetBlue is a Transportation organization based in United States,
with around 23000 employees and annual revenues of $9.28 billion.
JetBlue operates a diverse technology stack with applications such as
InvoiceWorks, SAP HCM Benefits and Lufthansa Systems NetLine/Plan,
covering areas like AP Automation, Benefits Administration and Flight Management.
JetBlue has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as onPhase, SAP and Lufthansa Systems AG.
JetBlue recently adopted applications including
Lufthansa Systems NetLine/Plan in 2025, Fullstory StoryAI in 2025 and Fullstory Mobile Analytics in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of JetBlue’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates JetBlue’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete JetBlue technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.