List of Google DoubleClick Customers
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Since 2010, our global team of researchers has been studying Google DoubleClick customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google DoubleClick for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google DoubleClick for Digital Advertising Platform include: BuzzFeed, a United States based Media organisation with 1050 employees and revenues of $189.0 million, AccuWeather, a United States based Media organisation with 500 employees and revenues of $100.0 million, KASKUS, a Indonesia based Communications organisation with 240 employees and revenues of $20.0 million and many others.
Contact us if you need a completed and verified list of companies using Google DoubleClick, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Google DoubleClick customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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AccuWeather | Media | 500 | $100M | United States | Google DoubleClick | Digital Advertising Platform | 2016 | n/a | In 2016 AccuWeather implemented Google DoubleClick as a Digital Advertising Platform and integrated it with Google Analytics 360 to directly link ad revenue metrics to user behavior for its North America publisher monetization efforts. The integration tied ad server revenue and impression level signals to session and user attribution in Google Analytics 360 to enable behavior driven targeting and campaign performance analysis. Configuration focused on exporting revenue and impression feeds from Google DoubleClick into Google Analytics 360 and using analytics derived segments as inputs to audience targeting in the ad server. Functional capabilities implemented included ad serving and revenue attribution, audience segment creation based on behavioral signals, and reporting pipelines that reconciled ad revenue to user session metrics. Operationally the project covered advertising operations, sales and product teams across North America, establishing workflows for audience provisioning and campaign configuration between analytics and ad operations. The implementation created new governance processes for segment validation, campaign targeting rules, and reporting cadence to support behavior based advertising products. Google DoubleClick as a Digital Advertising Platform produced outcome level signals that lifted revenue per 1,000 sessions by approximately 45 percent for certain advertiser campaigns and enabled new behavior based advertising products for AccuWeather. The combined Google DoubleClick and Google Analytics 360 architecture provided a unified attribution and audience foundation for monetization and productization of behavioral inventory. | ||
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BuzzFeed | Media | 1050 | $189M | United States | Google DoubleClick | Digital Advertising Platform | 2014 | n/a | In 2014, BuzzFeed implemented Google DoubleClick as its Digital Advertising Platform. The deployment used DoubleClick for Publishers to provide scalable ad serving and inventory management to support native and social advertising and to enable cross device delivery for an international audience. The US focused implementation prioritized publisher ad serving, API integration with BuzzFeed proprietary systems, and improved reliability and scale for mobile and app monetization. Configuration centered on DoubleClick for Publishers modules for ad serving, inventory management, native ad units, and reporting, with API endpoints exposing inventory, creative and performance data to BuzzFeed systems. Operational ownership was placed with ad operations and product engineering teams, covering web properties and mobile app endpoints in the United States while serving ads to global audiences. Rollout followed staged tag and API integration with centralized reporting to minimize disruption and consolidate ad revenue visibility, and the implementation explicitly delivered improved reliability and scale for mobile and app monetization as noted in source documentation. | ||
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KASKUS | Communications | 240 | $20M | Indonesia | Google DoubleClick | Digital Advertising Platform | 2016 | n/a | In 2016, KASKUS implemented Google DoubleClick as its Digital Advertising Platform in a publisher monetization project across Southeast Asia. The deployment focused on monetizing the Indonesian audience, aligning programmatic inventory with audience targeting to increase advertiser CPMs. KASKUS linked Google Analytics 360 audience segments with DoubleClick for Publishers, DFP, enabling audience-based targeting at the ad server level. Configuration work centered on importing Analytics 360 segments into DFP, defining targeted line items and programmatic creatives, and exposing that inventory to real-time bidding pathways. Integrations included Google Analytics 360, DoubleClick for Publishers, and targeted AdX inventory, creating an end-to-end flow from audience definition through programmatic auction. Operational responsibility rested with publisher ad operations and sales, who adjusted trafficking and yield strategies to prioritize segment-targeted inventory for advertisers. Governance emphasized audience segment lifecycle management in Analytics 360 and trafficking rules in DFP, with workflow changes to route targeted impressions to AdX. The implementation doubled click-through rates and produced a reported 3.3x CPM uplift for targeted AdX inventory after implementation. |
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