List of Google Sheets Customers
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Since 2010, our global team of researchers has been studying Google Sheets customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google Sheets for Enterprise Content Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google Sheets for Enterprise Content Management include: McClatchy, a United States based Media organisation with 2800 employees and revenues of $710.0 million, Pendo.io, a United States based Professional Services organisation with 750 employees and revenues of $225.0 million, Crowdcube Capital, a United Kingdom based Banking and Financial Services organisation with 150 employees and revenues of $10.0 million, ScoopWhoop India, a India based Media organisation with 150 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Google Sheets, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Google Sheets customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Crowdcube Capital | Banking and Financial Services | 150 | $10M | United Kingdom | Google Sheets | Enterprise Content Management | 2021 | n/a | In 2021 Crowdcube Capital implemented Google Sheets as a core component of its Enterprise Content Management strategy, deploying the cloud spreadsheet environment from vendor Google to support finance and operations workflows. The deployment targeted the Finance & Operations organization and the Group Financial Controller for UK and European corporate entities, supporting management accounting, cash flow and treasury management, balance sheet reconciliations, accounts payable and receivable, payroll processing, and inter-company accounting functions. Google Sheets was configured as a collaborative content layer, with standardized financial templates, shared Drive folder organization, and role based sharing to enforce separation of duties between preparers and approvers. Configuration included structured workbook templates for management reporting, recurring forecasting models, and reconciliation schedules, alongside scripting and automation using Google Apps Script to reduce repetitive tasks and enforce formula consistency across workbooks. Integration continuity was established with NetSuite for ERP posting and ledger reconciliation, using sheet exports and scripted synchronization patterns to populate transactional and summary records into the ERP, and to pull reference data for consolidated reporting. Operational coverage remained focused on the finance organization across Crowdcube Capital’s UK and European entities, with the Group Financial Controller owning template governance and periodic review cycles. Governance emphasized controlled access, change logging through Drive version history, and a lightweight audit process driven by central templates and documented workflows, supported by finance team training for spreadsheet hygiene and reconciliation procedures. The implementation positioned Google Sheets as the primary Enterprise Content Management surface for financial data and collaboration, explicitly linking Crowdcube Capital Google Sheets Enterprise Content Management to finance reporting and operational accounting functions. | ||
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McClatchy | Media | 2800 | $710M | United States | Google Sheets | Enterprise Content Management | 2011 | SADA Systems | In 2011, McClatchy adopted Google Sheets as part of Google Workspace to support newsroom workflows within the Enterprise Content Management category. SADA Systems supported the implementation, provisioning Google Sheets and other Workspace apps across McClatchy’s U.S. local news operations to enable article tracking in production for editorial teams. The implementation used Google Sheets as the primary production tracking and collaborative drafting tool, with configuration of standardized status fields, editorial calendars, and shared templates to manage article lifecycles. Google Sheets was used alongside other Workspace capabilities for real-time coauthoring, comment-driven review, and centralized content staging to align newsroom operations with production workflows. SADA Systems provided configuration, rollout support, and change management to operationalize the new workflows, and governance focused on editorial process alignment and consistent workflow templates across sites. Operational scope covered editorial and distribution functions across McClatchy’s U.S. local newsrooms, with governance rules applied to sheet access, versioning practices, and production status controls. The move to Google Sheets and companion Workspace apps produced measurable outcomes, including faster article production and improved real-time collaboration and content distribution, with some reporters reducing writing time by over 65 percent. | ||
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Pendo.io | Professional Services | 750 | $225M | United States | Google Sheets | Enterprise Content Management | 2021 | n/a | In 2021, Pendo.io implemented Google Sheets as part of its Enterprise Content Management to power a Customer Stories dashboard used for marketing and sales enablement. The Google Sheets implementation served as a lightweight content repository holding approved case study metadata and asset links. Pendo.io configured Google Sheets as the canonical list of case studies, capturing fields for asset status, approval, marketing tags, and link references to hosted creative. This Sheets based content workflow enabled structured asset management and simplified content curation processes for marketing. Sheets content was surfaced through Looker, creating a Customer Stories dashboard that operationalized the list for sales and marketing teams. The Google Sheets integration with Looker provided reportable views and enabled self service access to approved marketing assets for sales reps and marketers in the United States. Operational scope focused on marketing and sales enablement within the United States, with the dashboard used by both functions to find and view approved case studies. The implementation centralized content, reduced manual reporting work, and improved self service access to approved marketing assets. | ||
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Media | 150 | $3M | India | Google Sheets | Enterprise Content Management | 2020 | n/a |
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Buyer Intent: Companies Evaluating Google Sheets
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