List of GroundTruth Customers
New York, 10007, NY,
United States
Since 2010, our global team of researchers has been studying GroundTruth customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased GroundTruth for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using GroundTruth for Digital Advertising Platform include: Toyota, a Japan based Automotive organisation with 383853 employees and revenues of $323.16 billion, Coach, a United States based Retail organisation with 7000 employees and revenues of $3.20 billion, Taco Bell, a United States based Retail organisation with 8218 employees and revenues of $2.44 billion, The Body Shop United Kingdom, a United Kingdom based Retail organisation with 2200 employees and revenues of $180.0 million, Better Buzz Coffee Roasters, a United States based Retail organisation with 500 employees and revenues of $90.0 million and many others.
Contact us if you need a completed and verified list of companies using GroundTruth, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The GroundTruth customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Acadiana Mazda | Automotive | 75 | $80M | United States | GroundTruth | GroundTruth | Digital Advertising Platform | 2025 | n/a | In 2025 Acadiana Mazda deployed GroundTruth as a Digital Advertising Platform on its customer facing website. The GroundTruth deployment is implemented at the site level to enable ad delivery and audience measurement through web tagging, aligning the application with dealer marketing and customer acquisition workflows. The configuration emphasizes location aware audience segmentation, campaign targeting, and digital creative delivery managed from the website touchpoints. GroundTruth supports marketing execution for the dealership rather than back office functions. Configuration leverages common Digital Advertising Platform modules for audience segmentation, campaign management, location based targeting, and performance reporting, with GroundTruth providing the campaign orchestration and measurement layer. Operational ownership rests with the internal marketing team and dealership marketing managers who configure audiences, manage campaign cadence, and govern site tag deployment and privacy controls. Acadiana Mazda GroundTruth Digital Advertising Platform implementation is scoped to website level execution and marketing workflow enablement. | |
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Badger Paperboard | Manufacturing | 25 | $10M | United States | GroundTruth | GroundTruth | Digital Advertising Platform | 2025 | n/a | In 2025, Badger Paperboard implemented GroundTruth as a Digital Advertising Platform on its website. The deployment places GroundTruth at the corporate web presence to support customer acquisition and site-based audience activation for the 25 employee manufacturing firm. The GroundTruth implementation centers on web tag or pixel instrumentation, audience creation and segmentation, campaign management, and measurement capabilities typical of Digital Advertising Platform deployments. Configuration work focuses on site-level tag placement, mapping site pages to audience segments, and establishing campaign targeting and reporting workflows for digital advertising operations. Operational ownership is aligned to marketing, with the platform used to orchestrate advertising campaigns and coordinate creative and campaign approvals across internal stakeholders. Governance emphasizes tag governance, campaign naming conventions, and scheduled campaign operations, enabling the small team to run targeted advertising from the corporate site. | |
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Better Buzz Coffee Roasters | Retail | 500 | $90M | United States | GroundTruth | GroundTruth | Digital Advertising Platform | 2024 | n/a | In 2024, Better Buzz Coffee Roasters deployed GroundTruth as a Digital Advertising Platform on their public website. Better Buzz Coffee Roasters implemented GroundTruth to centralize programmatic audience activation and measurement for its retail operations and digital marketing teams, reflecting its profile as a 500 employee, United States based retail operator with approximately 90,000,000 in revenue. The GroundTruth implementation covers core Digital Advertising Platform capabilities, including campaign management and audience creation, location based targeting and geo audience segmentation, delivery of contextually targeted creative, and measurement and attribution reporting tied to site interactions. GroundTruth is configured to support iterative audience refinement and campaign optimization workflows common to programmatic advertising, with tag or pixel based site instrumentation to capture engagement signals. Operationally the deployment is scoped to the corporate digital channel and marketing organization, providing tools for demand generation, store level marketing coordination, and cross channel audience reuse. Integration points are focused on the website implementation and the broader digital marketing stack without named third party systems specified in source documentation, enabling marketing and store operations to leverage location and site behavior signals for audience targeting. Governance and processes were oriented to marketing operations, introducing campaign approval gates, standardized audience definitions, and reporting workflows to ensure consistent measurement and campaign control across corporate and store marketing activities. The narrative centers on GroundTruth as the Digital Advertising Platform instantiated on Better Buzz Coffee Roasters website to support audience driven, location aware advertising and measurement. | |
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Consumer Packaged Goods | 35 | $8M | United States | GroundTruth | GroundTruth | Digital Advertising Platform | 2024 | n/a |
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Professional Services | 35 | $3M | United States | GroundTruth | GroundTruth | Digital Advertising Platform | 2024 | n/a |
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Retail | 7000 | $3.2B | United States | GroundTruth | GroundTruth | Digital Advertising Platform | 2024 | n/a |
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Leisure and Hospitality | 50 | $5M | United States | GroundTruth | GroundTruth | Digital Advertising Platform | 2019 | n/a |
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Leisure and Hospitality | 72 | $8M | United States | GroundTruth | GroundTruth | Digital Advertising Platform | 2019 | n/a |
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Retail | 12 | $1M | United States | GroundTruth | GroundTruth | Digital Advertising Platform | 2025 | n/a |
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Manufacturing | 40 | $5M | United States | GroundTruth | GroundTruth | Digital Advertising Platform | 2019 | n/a |
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Buyer Intent: Companies Evaluating GroundTruth
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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