List of HotelKey Central Reservation System Customers
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United States
Since 2010, our global team of researchers has been studying HotelKey Central Reservation System customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased HotelKey Central Reservation System for Reservation and Booking Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using HotelKey Central Reservation System for Reservation and Booking Management include: Red Roof Inn, a United States based Leisure and Hospitality organisation with 6500 employees and revenues of $2.30 billion, G6 Hospitality, a United States based Leisure and Hospitality organisation with 8000 employees and revenues of $1.50 billion, La Quinta Resort & Club – La Quinta, CA, a United States based Leisure and Hospitality organisation with 1500 employees and revenues of $200.0 million and many others.
Contact us if you need a completed and verified list of companies using HotelKey Central Reservation System, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The HotelKey Central Reservation System customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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G6 Hospitality | Leisure and Hospitality | 8000 | $1.5B | United States | HotelKey | HotelKey Central Reservation System | Reservation and Booking Management | 2025 | n/a |
In 2025, G6 Hospitality deployed HotelKey Central Reservation System as its Reservation and Booking Management platform across Motel 6 and Studio 6 properties in the United States and Canada under a strategic partnership with HotelKey and OYO. The implementation establishes HotelKey Central Reservation System as the core property management system supporting centralized booking and reservation workflows across the G6 portfolio.
HotelKey Central Reservation System was configured to deliver typical Reservation and Booking Management capabilities, including central reservations processing, rate and inventory controls, guest profile handling, and front desk check-in workflows. The deployment emphasized HotelKey’s user interface and feature set, which G6 leadership and franchisees cited as having high adoption and familiarity among property operators.
Operational coverage for the implementation spans G6 Hospitality’s North American network of over 1,500 properties, with plans to add more than 150 hotels in 2025, and preserves franchise-level access by ensuring franchisees retain direct access to HotelKey’s PMS interface for day to day operations. The rollout scope focuses on property operations, reservation teams, and franchise operations across U.S. and Canadian sites while maintaining continuity in booking and guest management processes.
Governance and operating model center on partnership continuity, central support from HotelKey, and decentralized franchise access to the PMS to avoid disruption to property workflows. Core development and engineering support for the HotelKey Central Reservation System is based in Nagpur, India, a detail cited by leadership when describing the operational and support model for the Reservation and Booking Management implementation.
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La Quinta Resort & Club – La Quinta, CA | Leisure and Hospitality | 1500 | $200M | United States | HotelKey | HotelKey Central Reservation System | Reservation and Booking Management | 2023 | n/a |
In 2023, La Quinta Resort & Club implemented HotelKey Central Reservation System as its Reservation and Booking Management solution at the La Quinta, CA property. The deployment centralized reservation processing and booking workflows for the resort, aligning front desk operations, the reservations desk, sales and revenue management under a single booking platform.
The HotelKey Central Reservation System implementation included a property-level central reservations engine, rate and inventory controls, group and transient booking workflows, and a web booking interface. Configuration emphasized rate rule management, channel mapping and availability controls to support direct bookings and third party distribution, while preserving property-specific amenity and room type definitions.
Operational coverage focused on on-property reservations, front desk booking flows and revenue operations, with the system provisioned to interoperate with point of sale and distribution channels through standard CRS interfaces. The project scope covered reservations, sales and revenue management business functions and required coordination of day-to-day reservation lifecycle processes such as booking amendments, cancellations and deposit handling.
Governance for the rollout established centralized configuration ownership for rate and channel rules, front desk workflow redesign to align with the new reservation engine, and a phased training program for reservations and front office staff. Public reports from other large HotelKey rollouts note reduced front desk wait times and compressed property level training, which provides contextual evidence of expected operational efficiencies in similar hospitality deployments, though no property specific outcomes for La Quinta were provided.
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Red Roof Inn | Leisure and Hospitality | 6500 | $2.3B | United States | HotelKey | HotelKey Central Reservation System | Reservation and Booking Management | 2024 | n/a |
In 2024 Red Roof Inn deployed HotelKey Central Reservation System as its Reservation and Booking Management platform to standardize booking operations across its franchise network and guest channels. The implementation emphasizes franchisee adoption and guest booking experience, positioning HotelKey Central Reservation System as the central orchestration layer for reservations and inventory control.
Configuration focused on core Reservation and Booking Management capabilities, including a central reservations engine, guest-facing booking workflows, rate and inventory management, a franchisee operations portal, and operational reporting. The deployment included configuration for franchise-level rate controls and consolidated booking visibility to support reservations, revenue management and front desk operations.
Operational coverage targeted Red Roof Inn franchisees and guest-facing functions, with rollout governance centered on franchise training, centralized policy controls and standardized operational procedures. Red Roof Inn stated the system builds upon prior programs to help franchisees streamline operations and ultimately benefit guests, reflecting explicit outcomes around improved franchise operational efficiency and guest experience.
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