List of Impact Pressboard Customers
Santa Barbara, 93101, CA,
United States
Since 2010, our global team of researchers has been studying Impact Pressboard customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Impact Pressboard for Campaign Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Impact Pressboard for Campaign Management include: NBCUniversal, a United States based Media organisation with 35000 employees and revenues of $39.20 billion, Hearst, a United States based Media organisation with 22000 employees and revenues of $12.00 billion, Dotdash Meredith, a United States based Media organisation with 3700 employees and revenues of $1.78 billion and many others.
Contact us if you need a completed and verified list of companies using Impact Pressboard, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Impact Pressboard customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Dotdash Meredith | Media | 3700 | $1.8B | United States | Impact | Impact Pressboard | Campaign Management | 2019 | n/a |
In 2019, Dotdash Meredith implemented Impact Pressboard to run, measure, and report on branded content and native advertising campaigns as part of its Campaign Management operations in the United States. Impact Pressboard was used as the primary platform for managing sponsored content workflows and campaign reporting within the publisher’s marketing organization.
The deployment focused on campaign orchestration, measurement, and consolidated reporting capabilities, including content performance dashboards, attribution for sponsored content, and standardized reporting templates for advertisers. Impact Pressboard provided unified analytics across sponsored content and social and e commerce programs, enabling consistent campaign measurement and cross channel performance visibility.
Operational coverage was centered in the marketing and campaign management function across Dotdash Meredith’s U S operations, with the platform ingesting sponsored content metrics and social and e commerce program data to create single source campaign reports. The implementation centralized measurement of native advertising and branded content, aligning publisher reporting with advertiser expectations.
Governance changes emphasized standardized measurement and reporting workflows for branded content, improving transparency for advertisers and publishers. The platform supported revenue growth from content partnerships as reported, by enabling clearer performance reporting and more consistent advertiser facing analytics.
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Hearst | Media | 22000 | $12.0B | United States | Impact | Impact Pressboard | Campaign Management | 2019 | n/a |
In 2019, Hearst implemented Impact Pressboard to support its StoryStudio and publisher-branded campaigns in the United States. The deployment placed branded-content analytics and standardized campaign reporting at the center of Hearst's marketing and campaign management activities, aligning the work with the Campaign Management category.
Impact Pressboard was configured to centralize measurement and campaign reporting workflows for sponsored content, providing consolidated analytics, campaign-level reporting, and standardized deliverables for publisher-branded partnerships. The implementation focused on operationalizing measurement across StoryStudio offerings and publisher-facing campaign operations, enabling consistent reporting processes and analytics consumption by campaign teams.
Governance changes emphasized a single source of measurement for branded programs, with reporting ownership moved into centralized campaign management and marketing functions to scale content partnerships. The centralized reporting and analytics solution helped Hearst scale content partnerships and optimize revenue from branded programs, reflecting a strategic shift in how sponsored content performance was tracked and reported.
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NBCUniversal | Media | 35000 | $39.2B | United States | Impact | Impact Pressboard | Campaign Management | 2019 | n/a |
In 2019, NBCUniversal implemented Impact Pressboard to manage and measure branded content and sponsored campaigns across its publisher portfolio. The deployment focused on marketing and Campaign Management operations in the United States, centralizing campaign workflows for publisher sales and editorial teams and supporting campaign setup, audience engagement tracking, and standardized reporting across sponsored-content programs. Impact Pressboard was positioned as the primary platform for campaign measurement of reads and engagement, and for packaging sponsored-content offerings.
Operationally the platform provided unified reporting and measurement capabilities that enabled clearer measurement of reads and engagement and improved monetization for publishers. Governance and process changes included adoption of standardized reporting templates and centralized campaign measurement practices across the publisher portfolio, which aligned sales, editorial, and revenue operations around consistent sponsored-content metrics. The implementation improved campaign reporting and monetization for publishers and drove increased sponsored-content revenue.
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