List of inConcert Marketing Automation and CRM Customers
Mexico City, 11540,
Mexico
Since 2010, our global team of researchers has been studying inConcert Marketing Automation and CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased inConcert Marketing Automation and CRM for Marketing Automation, CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using inConcert Marketing Automation and CRM for Marketing Automation, CRM include: Laureate International Universities, a United States based Education organisation with 31800 employees and revenues of $1.57 billion, Utel Mexico, a Mexico based Education organisation with 1400 employees and revenues of $60.0 million, Universidad Insurgentes Mexico, a Mexico based Education organisation with 200 employees and revenues of $8.0 million and many others.
Contact us if you need a completed and verified list of companies using inConcert Marketing Automation and CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The inConcert Marketing Automation and CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Laureate International Universities | Education | 31800 | $1.6B | United States | inConcert | inConcert Marketing Automation and CRM | Marketing Automation,CRM | 2024 | n/a | In 2024 Laureate International Universities implemented inConcert Marketing Automation and CRM to orchestrate student acquisition and retention across its Latin American operations, using the platform within the Marketing Automation,CRM category. The program was presented publicly at CX Summit Colombia and centers on enrollment, retention and personalized multichannel outreach. The implementation used inConcert’s Infunnel as the core marketing automation and CRM capability, paired with Inconnect and Inagent to enable end to end orchestration of campaign management, journey orchestration, lead lifecycle routing and personalized outreach workflows. Functional modules configured included multichannel campaign automation, student recruitment journey orchestration, enrollment pipeline staging and retention engagement sequences, aligned to admissions and student success processes. Integrations explicitly included Inconnect and Inagent, which were used to connect orchestration logic to engagement channels and student interaction handling, enabling coordinated messaging across SMS, email and voice touchpoints. Operational coverage focused on Laureate’s Latin American sites and involved marketing, admissions and student retention teams to synchronize contact handling and response routing. Governance and process changes emphasized centralized orchestration of outreach and standardized intake to reduce response latency and enable consistent enrollment follow up. Reported program outcomes included improved response times and the ability to run end to end orchestration across acquisition and retention workflows, with governance anchored in cross functional campaign approval and operational handoff procedures. | |
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Universidad Insurgentes Mexico | Education | 200 | $8M | Mexico | inConcert | inConcert Marketing Automation and CRM | Marketing Automation,CRM | 2022 | n/a | In 2022 Universidad Insurgentes Mexico deployed inConcert Marketing Automation and CRM to centralize student lead management across its Mexican campuses. The university implemented Infunnel as the marketing automation and CRM backbone, integrating that platform with Inconnect to automate lead capture, scoring and omnichannel follow-up across prospect touchpoints. The deployment configured modules for lead capture and routing, lead scoring, campaign orchestration and CRM contact management, aligning operational workflows with the Marketing Automation,CRM category and core enrollment marketing processes. inConcert Marketing Automation and CRM was configured for automated first-response routing and enrollment funnel tracking, with business rules driving event-triggered communications and sequence-based nurture workflows. Operational coverage focused on admissions and marketing departments across campuses, consolidating prospect lifecycles and handoff procedures to admissions counselors. Governance defined lead scoring thresholds, channel ownership and campaign approval workflows, and the rollout reported explicit outcomes, reducing customer acquisition cost by approximately 30%, cutting first-contact time to under 10 seconds, improving NPS by around 40% and increasing final conversion rates. | |
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Utel Mexico | Education | 1400 | $60M | Mexico | inConcert | inConcert Marketing Automation and CRM | Marketing Automation,CRM | 2023 | n/a | In 2023 Utel Mexico implemented inConcert Marketing Automation and CRM within a Marketing Automation,CRM deployment to centralize student acquisition, sales and collections workflows across its Mexico operations. The implementation focused on unifying marketing automation and CRM capabilities under the inConcert platform to drive coordinated lifecycle engagement from first touch through collections. The deployment used Infunnel, inConcert’s marketing automation and CRM offering, configured to support lead routing across channels, campaign orchestration, contact and opportunity management, and collections workflow automation. Configuration emphasized channel orchestration and queue-based lead assignment to align marketing and sales workflows, with automation rules to accelerate qualification and handoffs. The inConcert Marketing Automation and CRM environment was integrated with Inconnect to unify customer contact channels and operational messaging, enabling single-pane lead routing and case handling for marketing, sales and collections teams. Operational coverage extended across Utel’s Mexican footprint and scaled infrastructure capacity from 55 to 260 active workstations in an 18 month period, reflecting broad rollout across departmental endpoints rather than a limited pilot. Governance shifted to centralized routing rules and shared CRM ownership between marketing, sales and collections, with process changes to enforce lead lifecycle states and escalation paths. The program delivered a reported plus 50 percent increase in sales and documented improvements in Net Promoter Score and operational efficiency within a year following deployment. |
Buyer Intent: Companies Evaluating inConcert Marketing Automation and CRM
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