List of Infor Marketing Resource Management Customers
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United States
Since 2010, our global team of researchers has been studying Infor Marketing Resource Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Infor Marketing Resource Management for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Infor Marketing Resource Management for Marketing Automation include: Publix Super Markets, a United States based Retail organisation with 255000 employees and revenues of $57.53 billion, Synchrony, a United States based Banking and Financial Services organisation with 20000 employees and revenues of $16.13 billion, SportsDirect, a United Kingdom based Retail organisation with 10000 employees and revenues of $4.50 billion, Destination XL Group, a United States based Retail organisation with 1353 employees and revenues of $505.0 million and many others.
Contact us if you need a completed and verified list of companies using Infor Marketing Resource Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Infor Marketing Resource Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Destination XL Group | Retail | 1353 | $505M | United States | Infor | Infor Marketing Resource Management | Marketing Automation | 2015 | n/a |
In 2015, Destination XL Group implemented Infor Marketing Resource Management. The deployment of Infor Marketing Resource Management, in the Marketing Automation category, was part of a wider investment in the Infor Customer experience suite to centralize marketing planning and campaign orchestration across retail and digital channels.
Implementation work emphasized marketing resource management capabilities common to the category, including centralized campaign planning, creative asset management, approval workflows, and segmentation support to drive channel specific execution. Configuration centered on workflow automation for campaign approvals and calendar orchestration to align email, in store and online promotions, enabling the marketing organization to plan and govern multi touch campaigns from a single platform.
DXL aligned Infor Marketing Resource Management with adjacent Infor applications including Infor CloudSuite CRM, Infor Omni channel Campaign Management and Infor Loyalty powered by CrowdTwist to create an integrated customer engagement stack. This program sat alongside existing retail analytics and DXL’s e commerce environment, which had been migrated in 2017 when DXL moved its Oracle ATG Commerce platform to AWS, indicating an architecture that combines cloud hosted commerce and analytics with cloud marketing and CRM services. Operational coverage focused on marketing and e commerce teams serving a multi channel retail footprint that includes 225 outlets in North America and online stores.
Three Deep Marketing was engaged as the implementation partner to operationalize segmentation, customer profiling and campaign orchestration across channels. Governance changes prioritized consolidation of marketing planning, customer data workflows and campaign approval processes across marketing, CRM and loyalty functions to enable closer customer targeting, an outcome DXL leadership described as central to the initiative rather than a measured result.
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Publix Super Markets | Retail | 255000 | $57.5B | United States | Infor | Infor Marketing Resource Management | Marketing Automation | 2018 | n/a |
In 2018, Publix Super Markets implemented Infor Marketing Resource Management. The Infor Marketing Resource Management deployment was executed as part of a multi-client project that included Synchrony and Stage Store, and it targeted centralization of campaign planning and creative operations within Publix corporate marketing.
Infor Marketing Resource Management provided Marketing Automation capabilities including campaign management, digital asset and content management, resource and budget planning, and approvals workflow orchestration. Configuration work emphasized intake and scheduling, creative brief management, capacity planning, and automated approval routing to support high-volume retail marketing cycles.
Operational coverage concentrated on marketing, creative services, and campaign production teams across the Publix organization, with governance structured around role-based access, approval matrices, and standardized intake processes for creative requests and budget allocations. The implementation aligned these governance controls with the Infor Marketing Resource Management configuration to reduce manual handoffs and establish centralized campaign orchestration across the company.
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SportsDirect | Retail | 10000 | $4.5B | United Kingdom | Infor | Infor Marketing Resource Management | Marketing Automation | 2014 | n/a |
In 2014 SportsDirect implemented Infor Marketing Resource Management to centralize visibility and coordination of global marketing activity, deploying the Infor Orbis Marketing Resource Management application within its Marketing Automation stack. The implementation targeted marketing operations across the Sports Direct business and aimed to automate marketing processes while improving control over communications with brand partners.
The deployment focused on core marketing resource management capabilities including campaign planning and workflow automation, digital asset management, approval workflows, brand portal controls and website content governance. Infor Marketing Resource Management was configured to manage brand design, image creation and digital assets, standardizing content production and review cycles across internal marketing and external brand teams.
Integrations were scoped around content and partner communication channels, enabling managed handoffs between marketing content workflows and SportsDirect website content publishing. The application supported cross-functional collaboration between marketing, digital merchandising and brand management teams, organizing global campaign calendars and asset libraries for reuse and compliance.
Governance changes emphasized centralized control of brand communications and automated approval processes to reduce manual coordination, with Infor Orbis MRM used as the system of record for marketing assets and partner interactions. The program was positioned to drive growth and improve productivity by automating end to end marketing processes and strengthening oversight of partner related content and creative workflows.
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Banking and Financial Services | 20000 | $16.1B | United States | Infor | Infor Marketing Resource Management | Marketing Automation | 2017 | n/a |
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