List of Marketing Star by Resulticks Customers
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Since 2010, our global team of researchers has been studying Marketing Star by Resulticks customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Marketing Star by Resulticks for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Marketing Star by Resulticks for Marketing Automation include: Samsung Electronics South Korea, a South Korea based Manufacturing organisation with 262647 employees and revenues of $206.82 billion, Marriott International, a United States based Leisure and Hospitality organisation with 418000 employees and revenues of $25.10 billion, Airasia Malaysia, a Malaysia based Transportation organisation with 23000 employees and revenues of $330.0 million and many others.
Contact us if you need a completed and verified list of companies using Marketing Star by Resulticks, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Marketing Star by Resulticks customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Airasia Malaysia | Transportation | 23000 | $330M | Malaysia | Resulticks Solution | Marketing Star by Resulticks | Marketing Automation | 2016 | n/a |
In 2016, Airasia Malaysia implemented Marketing Star by Resulticks as a Marketing Automation platform to support omnichannel passenger communications. The deployment targeted passenger lifecycle messaging across email, SMS and app channels in Southeast Asia, aligning the application name Marketing Star by Resulticks with the airline's campaign automation objectives.
The implementation emphasized omnichannel campaign automation and lifecycle orchestration, using Marketing Star by Resulticks modules for campaign orchestration, customer segmentation, journey orchestration and message personalization. Configuration work focused on template management, channel-specific content mapping and scheduled as well as event driven campaign triggers consistent with Marketing Automation functional patterns.
Operational integration centered on direct channel execution for email, SMS and mobile app messaging, with event driven triggers tied to passenger interactions such as booking and travel milestones. The rollout covered marketing and customer experience operations across Southeast Asia markets, positioning the application to manage lifecycle campaigns and channel coordination for passenger communications.
Governance was established around campaign approval workflows, centralized content controls and role based access to support cross functional campaign planning and execution. The program was implemented in phased waves by channel and market to align with operational cadence and campaign calendar requirements.
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Marriott International | Leisure and Hospitality | 418000 | $25.1B | United States | Resulticks Solution | Marketing Star by Resulticks | Marketing Automation | 2015 | n/a |
In 2015, Marriott International implemented Marketing Star by Resulticks to add Marketing Automation capabilities to its guest engagement programs. Resulticks is listed as the vendor supporting marketing automation and guest engagement to orchestrate personalized communications across channels in the Americas, and the deployment is described in the context of enterprise-level guest messaging and campaign orchestration.
Marketing Star by Resulticks was positioned to provide cross-channel campaign orchestration, customer segmentation, personalized messaging and behavioral-triggered workflows consistent with Marketing Automation platforms. The implementation likely leveraged the Resulticks enterprise suite rather than the Marketing Star SMB offering based on vendor customer listings, and standard functional modules inferred include multichannel campaign management, audience segmentation, template-driven personalization, and campaign analytics.
Operational coverage focused on marketing and guest engagement teams across the Americas, with the application driving centralized campaign orchestration and audience governance for regional communications. Governance and workflow changes emphasized centralized campaign approval, audience segmentation governance, and channel orchestration to support consistent guest messaging across properties and regional marketing operations.
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Samsung Electronics South Korea | Manufacturing | 262647 | $206.8B | South Korea | Resulticks Solution | Marketing Star by Resulticks | Marketing Automation | 2015 | n/a |
In 2015 Samsung Electronics South Korea engaged Resulticks Solution to deploy Marketing Star by Resulticks as a Marketing Automation capability to support omnichannel marketing and real time personalization across APAC. The engagement was centered on enabling customer segmentation and campaign orchestration to improve targeted communications and regional campaign execution.
The implementation used Marketing Star by Resulticks functionality aligned with segmentation engines, campaign orchestration workflows, message personalization, and channel orchestration consistent with Marketing Automation platforms. Configuration work focused on audience definition, trigger based campaign logic, and rule based real time decisioning to drive personalized customer journeys across digital channels.
Operational coverage targeted APAC marketing and customer engagement teams within Samsung Electronics South Korea, supporting regional campaign planning and execution rather than a single market deployment. Module usage is inferred from Resulticks published customer roster and the entry may reflect Samsung use of the broader Resulticks omnichannel marketing platform rather than the SMB focused Marketing Star product.
Governance signals indicate alignment of segmentation and campaign governance to regional marketing processes, with orchestration workflows and audience governance instituted to standardize campaign execution across markets. The narrative emphasizes system architecture and functional modules for campaign orchestration, personalization, and segmentation within a Marketing Automation context.
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