AI Buyer Insights:

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

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● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

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● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Maximizer CRM Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Clayton Controls Manufacturing 70 $15M United States Maximizer Software Maximizer CRM CRM 2024 n/a
In 2024, Clayton Controls implemented Maximizer CRM as its primary CRM to centralize customer interactions, quoting, and sales pipeline activities across its distribution and manufacturing business. The implementation targeted sales, applications engineering, and manufacturing planning to set a foundation for collaboration and to strengthen vendor relationships through a single CRM platform. Maximizer CRM was configured with industry-focused capabilities, including opportunity management, quoting visibility, sales forecasting, and user defined fields to capture target account potential and project details. Applications engineers use the CRM to log project notes and call recordings, sales reps track pipeline activities and quotes, and reporting and business intelligence capabilities were extended to show conversion paths from lead to closed order. The deployment included a native integration with Epicor Prophet 21, providing bi-directional visibility into quotes, order history, SKUs, and inventory used in quote composition and forecasting. That integration enables sales teams to create quotes that reflect exact products in P21, filter pipeline and historical data by vendor or product to support manufacturer planning, and view closed quotes in CRM to maintain full interaction history. Governance and adoption measures were implemented to drive usage, including KPIs tied to CRM activity and a commission uplift for meeting CRM usage targets, coupled with manager review of recorded interactions for coaching. Reported outcomes include improved sales performance, easier and more accurate forecasting, expanded vendor relationships through better visibility into activity and returns, and improved coordination between sales and manufacturing to prepare for demand. Clayton Controls plans to expand reporting to further demonstrate lead generation and conversion rates to vendors and internal stakeholders.
Geldards Professional Services 350 $36M United Kingdom Maximizer Software Maximizer CRM CRM 2020 n/a
In 2020, Geldards LLP implemented Maximizer CRM as their CRM solution. The deployment aimed to centralize client relationship management across the firm, with a focus on business development, client intake, and marketing functions within the professional services environment. Geldards uses Maximizer CRM on their website to capture client enquiries and route inbound leads into the system for qualification and assignment. The implementation emphasized core CRM capabilities including contact management, opportunity tracking, activity logging, and configurable workflows consistent with CRM category best practices. Integrations were established between the public website and Maximizer CRM to automate lead capture, and email systems were linked to ensure correspondence and interactions are recorded against client records. Operational coverage targeted client facing teams across the United Kingdom and governance practices included role based access controls, standardized data hygiene processes, and phased user onboarding to align commercial and fee earning workflows under a single client data model.
Mick George Group Distribution 900 $170M United Kingdom Maximizer Software Maximizer CRM CRM 2019 n/a
In 2019 Mick George Group implemented Maximizer CRM in the CRM category to centralize contracting, tender and customer enquiry handling across its contracting and finance functions. The deployment positioned Maximizer CRM as the primary system for logging enquiries and maintaining client and project data used by Contracting Office staff and senior management. Maximizer CRM was configured to log enquiries for earthworks, demolition and environmental services, to record contact and client details, and to attach and store tender documentation before handover to Estimating teams. Users maintained tender registers and collated tender queries and quotes inside Maximizer CRM, supporting quote attachment workflows, document storage and routine MIS reporting, with administrators using Excel and Outlook alongside the CRM for ad hoc reporting and communication. The implementation included explicit integration with COINS for setting up project templates, creating purchase orders and supporting invoice signoff workflows, enabling coordinated handoffs between contracting and finance. Operational coverage encompassed the Contracting Office, Estimating teams, Contracting managers and finance staff at Mick George Group in the United Kingdom, with CRM records used to coordinate site visit scheduling and to log returned site files including asbestos and other health and safety records. Governance and workflow changes centered on standardized tender registers, project templates provisioned through COINS and CRM-driven notifications to relevant departments, combined with documented procedures for attaching estimating mailbox content to CRM records and reconciling runner MIS reports. Administrative controls enforced consistent document storage, invoice matching actions and task assignment to support contracting, estimating and financial administration processes within Maximizer CRM.
nib Group Insurance 1870 $2.2B Australia Maximizer Software Maximizer CRM CRM 2018 n/a
In 2018, Nib Health Funds implemented Maximizer CRM as the primary CRM to support account management for its International Students Health Insurance business and related Education Agent and Education Institution accounts. The deployment focused on commercial and client facing teams based in New South Wales and on processes supporting nib OSHC client relationship management and retention. Maximizer CRM was configured to centralize contact and account records, activity logging, and a visit and call scheduling workflow used by account managers. Functional capabilities emphasized account portfolio management, opportunity and renewal tracking to support forecasting, and reporting to meet Education Agent and Education Institution reporting needs, with Maximizer CRM serving as the single system of record for client interactions. Operational governance centered on maintaining timely CRM updates, a recurring visit and call schedule, and coordinated renewal viability reviews led by the Business Development Manager and the International Students Administration Manager. The implementation formalized cross departmental handoffs between sales, account management, and administration, and embedded process controls to ensure contact details, visit outcomes, and client requests were recorded in Maximizer CRM for ongoing service and sales planning.
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FAQ - APPS RUN THE WORLD Maximizer CRM Coverage

Maximizer CRM is a CRM solution from Maximizer Software.

Companies worldwide use Maximizer CRM, from small firms to large enterprises across 21+ industries.

Organizations such as nib Group, Mick George Group, Geldards and Clayton Controls are recorded users of Maximizer CRM for CRM.

Companies using Maximizer CRM are most concentrated in Insurance, Distribution and Professional Services, with adoption spanning over 21 industries.

Companies using Maximizer CRM are most concentrated in Australia, United Kingdom and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Maximizer CRM across Americas, EMEA, and APAC.

Companies using Maximizer CRM range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 0%.

Customers of Maximizer CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Maximizer CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.