List of Mediahawk Marketing Attribution Customers
Milton Keynes, MK5 8PA,
United Kingdom
Since 2010, our global team of researchers has been studying Mediahawk Marketing Attribution customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Mediahawk Marketing Attribution for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Mediahawk Marketing Attribution for Marketing Analytics include: Worldpay, a United States based Professional Services organisation with 8500 employees and revenues of $4.90 billion, Dick Lovett Group, a United Kingdom based Automotive organisation with 900 employees and revenues of $210.0 million, George Davies Turf, a United Kingdom based Distribution organisation with 30 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Mediahawk Marketing Attribution, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Mediahawk Marketing Attribution customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Dick Lovett Group | Automotive | 900 | $210M | United Kingdom | Mediahawk | Mediahawk Marketing Attribution | Marketing Analytics | 2021 | n/a | In 2021, Dick Lovett Group deployed Mediahawk Marketing Attribution, implementing a Marketing Analytics solution to connect inbound phone activity to online and offline marketing signals. The deployment targeted the UK automotive operations and aimed to give marketing and sales teams caller level attribution for campaign performance across digital and offline channels. The Mediahawk Marketing Attribution implementation used visitor level call tracking and sales matching capabilities to attribute phone leads to specific campaigns and to surface lost or unconverted enquiries described as a leaky bucket. Configuration included automated ingestion of call enquiries into the existing lead management flow and mapping of call events to sales outcomes for accurate sales matching. Integrations were limited to the stated lead management flow, enabling calls to be pushed automatically into business workflows for follow up, while attribution reporting covered campaign channels including PPC and marketplace channels. Operational coverage spanned marketing, sales, and lead management functions across the Dick Lovett Group in the United Kingdom. Governance focused on embedding sales matching and attribution reports into marketing and sales workflows to improve lead capture and follow up processes. The deployment delivered full marketing attribution for campaigns including PPC and marketplace channels and identified leaky bucket lost leads, which supported improved lead capture and follow up rates. | |
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George Davies Turf | Distribution | 30 | $3M | United Kingdom | Mediahawk | Mediahawk Marketing Attribution | Marketing Analytics | 2020 | n/a | In 2020, George Davies Turf implemented Mediahawk Marketing Attribution. The Mediahawk Marketing Attribution deployment, classified as Marketing Analytics, instrumented call tracking to link phone enquiries to specific marketing channels across the companys UK sales and marketing operations. The implementation routed call and revenue data automatically into Microsoft Dynamics 365 and Power BI, enabling end-to-end marketing attribution and automating call data entry into CRM and reporting stacks. Functional capabilities included inbound call tracking, caller to channel mapping, and automated data push for revenue attribution, supporting marketing and sales reporting. The integration delivered accurate ROI reporting on online and offline campaigns and saved time by removing manual call logging. | |
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Worldpay | Professional Services | 8500 | $4.9B | United States | Mediahawk | Mediahawk Marketing Attribution | Marketing Analytics | 2021 | n/a | In 2021, Worldpay implemented Mediahawk Marketing Attribution in the Marketing Analytics category. The deployment was a custom call-tracking and marketing attribution implementation focused on phone-driven sales channels in the United Kingdom. The Mediahawk Marketing Attribution implementation ingested call-level data and pushed call events into Google Analytics, enabling unified marketing analytics across digital and voice channels. Implementation included API-driven caller classification to tag inbound calls with marketing metadata and caller profiles. Those classification outputs were used to drive IVR routing logic and reduce dropped calls by informing call-handling decisions. The program impacted marketing, contact centre operations, and sales, requiring updates to IVR routing rules and call-handling workflows to operationalize caller classification. Governance centered on data flows between Mediahawk and Google Analytics and on operationalizing caller tags within the contact centre routing layer. The initiative delivered improved customer experience and enabled near 100% marketing attribution across phone-driven sales channels. |
Buyer Intent: Companies Evaluating Mediahawk Marketing Attribution
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