List of Mercura CPQ Complete Customers
Aarhus N, 8200,
Denmark
Since 2010, our global team of researchers has been studying Mercura CPQ Complete customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Mercura CPQ Complete for Configure Price Quote (CPQ) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Mercura CPQ Complete for Configure Price Quote (CPQ) include: Lindab, a Sweden based Manufacturing organisation with 5046 employees and revenues of $1.44 billion, Migatronic, a Denmark based Manufacturing organisation with 453 employees and revenues of $140.0 million, Bramidan, a Denmark based Manufacturing organisation with 225 employees and revenues of $40.0 million and many others.
Contact us if you need a completed and verified list of companies using Mercura CPQ Complete, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Mercura CPQ Complete customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Bramidan | Manufacturing | 225 | $40M | Denmark | Mercura | Mercura CPQ Complete | Configure Price Quote (CPQ) | 2023 | n/a | In 2023, Bramidan implemented Mercura CPQ Complete to streamline configuration and quoting of balers, compactors and related waste-handling equipment across EU and US markets. The deployment positioned Mercura CPQ Complete as the Configure Price Quote (CPQ) solution for Bramidan’s sales and CRM processes, centralizing product configuration logic and market-specific selection criteria. The implementation encompassed CPQ-driven configuration, pricing and quote generation capabilities, with explicit market-specific filtering, leasing calculations and delivery and service options included in the configuration scope. Workstreams included guided selling for equipment variants, rules-based pricing that incorporates leasing terms, and automated quote document generation to enforce consistent proposal formats. Operational coverage targeted Bramidan’s sales and CRM process across EU and US teams, with governance established around standardized pricing rules and market filters to ensure consistency in quotes and configurations. The rollout focused on reducing quoting time and improving consistency across global teams, delivering standardized configuration and quote workflows for sales operations. | |
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Lindab | Manufacturing | 5046 | $1.4B | Sweden | Mercura | Mercura CPQ Complete | Configure Price Quote (CPQ) | 2022 | n/a | In 2022, Lindab implemented Mercura CPQ Complete to deliver Configure Price Quote (CPQ) capabilities for its garage door product line. Mercura built a garage door configurator that lets dealers and end-customers configure more than 10,000 product variations with integrated pricing logic and BOM output, and the implementation focused on Lindab’s sales and CRM configuration process across Europe. The deployment of Mercura CPQ Complete emphasized three functional modules, CPQ pricing rules, BOM generation, and visual configuration, which together produce variant specific prices and order ready bills of materials. The visual configuration component exposes selectable options and enforces configuration logic, the CPQ pricing rules capture commercial constraints and discounts, and the BOM generation module creates component lists for manufacturing and ordering. These modules were configured to centralize product and pricing rule management and to reduce manual configuration tasks for dealers and sales teams. Governance centered on centralized rule management and alignment with sales workflows to ensure consistent pricing and BOM outputs across dealer and end-customer interactions. The solution improved accessibility to configurable product data, reduced time to market, and supported an increase in sales volume as part of Lindab’s European commercial operations. | |
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Migatronic | Manufacturing | 453 | $140M | Denmark | Mercura | Mercura CPQ Complete | Configure Price Quote (CPQ) | 2022 | n/a | In 2022 Migatronic implemented Mercura CPQ Complete to establish a Configure Price Quote (CPQ) capability supporting sales and configuration workflows for its CoWelder product line. The deployment targeted dealer channels and end users across Denmark and Europe and was positioned to standardize quoting and configuration at the point of sale. Mercura developed an advanced CoWelder visual configurator as part of Mercura CPQ Complete, capable of enforcing over 1,000 constraints while producing rich visualizations. The implementation combined a visual configurator module with CPQ quote and pricing functions to enforce product rules, govern selectable options, and generate detailed, exportable quotes for downstream sales use. Operational coverage included Migatronic sales representatives, dealer networks, and end user quotation workflows, aligning configured assemblies and options with standardized quote outputs. The configuration engine functioned as a centralized source of product logic, driving pricing rules and quote generation across channel and direct sales scenarios. Governance emphasized centralizing configuration rules inside Mercura CPQ Complete to reduce manual errors and to streamline dealer quoting processes. The solution increased customer accessibility and sales efficiency by shortening sales cycles and enabling dealer self service quoting with richer customer facing visualizations in Denmark and Europe. |
Buyer Intent: Companies Evaluating Mercura CPQ Complete
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