List of Metadata Audiences Customers
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United States
Since 2010, our global team of researchers has been studying Metadata Audiences customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Metadata Audiences for Lead Generation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Metadata Audiences for Lead Generation include: Automation Anywhere, a United States based Professional Services organisation with 2200 employees and revenues of $750.0 million, Fivetran, a United States based Professional Services organisation with 2000 employees and revenues of $250.0 million, Pendo.io, a United States based Professional Services organisation with 750 employees and revenues of $225.0 million and many others.
Contact us if you need a completed and verified list of companies using Metadata Audiences, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Metadata Audiences customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Automation Anywhere | Professional Services | 2200 | $750M | United States | Metadata | Metadata Audiences | Lead Generation | 2025 | n/a |
In 2025 Automation Anywhere deployed Metadata Audiences to support Lead Generation for marketing and demand generation in the United States. The initiative focused on building dynamic audiences and automating paid social campaigns to drive pipeline.
Metadata Audiences was configured to generate dynamic audience segments and to automate paid social campaign workflows. Configuration centered on audience definition, automated campaign provisioning, and synchronized targeting rules to enable programmatic paid social activation. These capabilities were used to operationalize demand generation workflows and to streamline campaign execution.
The implementation integrated Metadata Audiences with Salesforce and multiple intent data providers to refine targeting and to flow engagement signals into CRM. Integration efforts included mapping audience signals to Salesforce lead and MQL fields to support downstream routing and qualification. Operational ownership resided with marketing and demand generation teams in the United States.
Governance and process changes aligned audience taxonomy and campaign approval processes with marketing operations and CRM qualification criteria. Workflow orchestration established an operational loop for audience refresh, campaign activation, and lead handoff into Salesforce. Training and campaign playbooks were used to embed the new automated targeting approach into demand generation practice.
The engagement produced a 92% lead to MQL rate, a 68% lower cost per opportunity, and a 36% increase in average deal size according to Metadata's case study. These outcomes were reported for the Metadata Audiences deployment at Automation Anywhere in 2025.
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Fivetran | Professional Services | 2000 | $250M | United States | Metadata | Metadata Audiences | Lead Generation | 2021 | n/a |
In 2021, Fivetran deployed Metadata Audiences as part of Metadata's MarketingOS to run multivariate ad experiments and sharpen LinkedIn lead targeting for marketing and demand generation in the United States. The implementation explicitly supported Lead Generation use cases, aligning audience segmentation and campaign orchestration capabilities within Metadata Audiences to drive test-and-learn ad creative and audience permutations.
The deployment focused on multivariate ad experimentation, audience segmentation and LinkedIn targeting, with Metadata Audiences providing the orchestration layer for campaign automation and attribution measurement. Operational scope centered on Fivetran's marketing and demand generation teams in the United States, and the engagement produced clearer attribution to opportunities and revenue, generating 1,400 opportunities and six million dollars in pipeline according to the case documentation.
Governance and process changes emphasized experiment governance and iterative campaign workflows, centralizing audience definitions and test schedules in Metadata Audiences to enable repeatable ad experiments and tighter alignment between creative testing and opportunity attribution. The narrative describes a marketing-led architecture where Metadata Audiences is the control plane for multivariate experimentation, audience delivery and attribution reporting for Lead Generation activities.
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Pendo.io | Professional Services | 750 | $225M | United States | Metadata | Metadata Audiences | Lead Generation | 2025 | n/a |
In 2025, Pendo.io implemented Metadata Audiences to scale paid campaigns and audience targeting for marketing and demand generation in the United States, leveraging the Lead Generation application to centralize audience orchestration and campaign production. The deployment targeted demand generation and marketing operations teams, with a focus on paid media workflows and campaign-to-pipeline attribution improvements reported by the organization.
Metadata Audiences was used to construct audience segments and drive channel syncs, aligning audience definitions with paid channel activation and automated campaign provisioning. Configuration emphasized reusable audience templates and segmentation logic to accelerate campaign setup, enabling faster audience refreshes and repeatable targeting patterns consistent with Lead Generation platform functionality.
Integrations in the implementation focused on synchronizing audiences to paid media channels and feeding attribution signals into pipeline reporting, improving the fidelity of campaign-to-pipeline connections without naming specific downstream systems. Operational coverage was US-centric, supporting marketing and demand generation workflows across Pendo.io’s paid campaign portfolio and consolidating channel activation through a single audience management layer.
Governance centered on a centralized audience library and standardized campaign creation workflows, which reduced setup variability and enabled programmatic scaling of campaign production. The project produced explicit outcomes described by the customer, including three times faster campaign creation, cleaner campaign-to-pipeline attribution, more than 32,000 plus net new leads, and over 5 million dollars in influenced pipeline driven through Metadata Audiences.
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