List of Microsoft Azure Container Apps Customers
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Since 2010, our global team of researchers has been studying Microsoft Azure Container Apps customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft Azure Container Apps for Container Service from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft Azure Container Apps for Container Service include: The Coca-Cola Company, a United States based Consumer Packaged Goods organisation with 69700 employees and revenues of $47.06 billion, NFL, a United States based Leisure and Hospitality organisation with 7100 employees and revenues of $23.00 billion, Terra Mater Studios Austria, a Austria based Media organisation with 75 employees and revenues of $8.0 million and many others.
Contact us if you need a completed and verified list of companies using Microsoft Azure Container Apps, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Microsoft Azure Container Apps customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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NFL | Leisure and Hospitality | 7100 | $23.0B | United States | Microsoft | Microsoft Azure Container Apps | Container Service | 2025 | Southworks | In 2025, NFL integrated Microsoft Azure Container Apps into the NFL Combine app to host the AI assistant and background services used for sports analytics and operations. The deployment targeted real-time player insights and sideline-ready answers for scouts and coaches, and it leveraged Microsoft Azure Container Apps as a Container Service to provide serverless container hosting during the Combine event. Microsoft Azure Container Apps hosted the AI assistant and supporting background services as containerized microservices, configured for on-demand scaling and low-latency responses. The architecture used serverless containers to run inference endpoints and background enrichment services, enabling analytics queries and sideline queries to return in seconds rather than hours during event peaks. Implemented functional capabilities included real-time inference, background processing for data enrichment, and API endpoints optimized for on-site scouting and coaching workflows. Southworks led the implementation and established deployment patterns and operational runbooks aimed at the 2025 Combine event. Implementation work included configuring autoscaling policies, routing, and observability to manage event-driven traffic spikes, and provisioning container revision strategies to reduce latency for critical sideline calls. Operational coverage focused on event-day analytics across on-site Combine venues, supporting scouting and coaching decision flows. Governance encompassed deployment windows, access controls, and operational playbooks aligning engineering, analytics, and scouting operations for rapid response. The Microsoft Azure Container Apps implementation enabled serverless scaling and low-latency responses that were explicitly cited as outcomes for the 2025 Combine event, delivering actionable player analytics to scouts and coaches in near real time. | |
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Terra Mater Studios Austria | Media | 75 | $8M | Austria | Microsoft | Microsoft Azure Container Apps | Container Service | 2024 | n/a | In 2024 Terra Mater Studios Austria deployed Microsoft Azure Container Apps to deliver the Hera Space Companion, a public engagement and STEM outreach application built as a Container Service. The implementation uses Microsoft Azure Container Apps together with Azure AI Foundry to support a multilingual conversational interface tied to live Hera spacecraft telemetry. The project implemented containerized conversational AI services and telemetry ingestion pipelines, with containers hosting language models and business logic for dialogue management. Functional capabilities include multilingual natural language understanding and generation, model serving for rapid updates, and real-time telemetry-driven response logic that aligns spacecraft state with conversational outputs. Integrations are centered on live Hera spacecraft telemetry feeds and Azure AI Foundry model hosting, enabling the application to produce responses driven by incoming mission telemetry. The solution was deployed across Europe and globally, and the operational scope targets classrooms and public audiences for mission outreach and engagement. Operational governance emphasized rapid model deployment processes and runtime controls for telemetry-driven behaviors, with workflow changes to support frequent model updates and multilingual content governance. Rollout was oriented toward public-facing channels and educational settings, with ongoing orchestration of containerized services to maintain conversational responsiveness. The implementation supported rapid model deployment and real-time telemetry-driven responses, enabling classrooms and the public to interact with the Hera mission and increasing mission outreach and engagement. | |
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The Coca-Cola Company | Consumer Packaged Goods | 69700 | $47.1B | United States | Microsoft | Microsoft Azure Container Apps | Container Service | 2025 | n/a | In 2025 The Coca-Cola Company used Microsoft Azure Container Apps to host the back end and front end for its AI powered Create Real Magic holiday campaign. The Coca-Cola Company implemented Microsoft Azure Container Apps as the core of a marketing and customer engagement platform to drive interactive consumer experiences at scale. Microsoft Azure Container Apps, categorized as a Container Service, supported a containerized microservices architecture that hosted conversational AI services and browser based front ends. The deployment emphasized container orchestration, session handling, and autoscaling to support multilingual conversational workflows and maintain low latency responses. The Azure based solution integrated with Azure AI Foundry and relied on Microsoft Azure Container Apps to orchestrate AI inference and session routing across 43 markets, scaling to millions of interactions and engaging over 1 million consumers during the campaign period. Operational coverage focused on global marketing and customer engagement functions across those markets. Governance used centralized CI CD pipelines and container lifecycle controls to manage releases and maintain availability, leveraging Container Apps serverless container hosting and autoscaling for regional resilience. The campaign delivered measurable marketing ROI and sustained high availability across regions during peak traffic. |
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