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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of MSG91 Hello Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Ixigo Leisure and Hospitality 547 $110M India MSG91 MSG91 Hello Customer Support 2024 n/a
In 2024, Ixigo implemented MSG91 Hello for Customer Support. Ixigo appears on MSG91 HELLO's customer list and MSG91's case study documents the vendor's use to deliver booking confirmations and OTP messages to travelers, indicating MSG91 Hello is employed for multichannel customer support in ixigo's travel customer-service area. The MSG91 Hello implementation centralized chat and WhatsApp channels and attached templated transactional messaging to traveler workflows, based on product signals and the ixigo case study. Functional elements in use include a unified agent inbox, templated message orchestration for booking and OTP notifications, and automated notification workflows to maintain booking lifecycle communications. Operational coverage focused on customer-service and travel-facing teams, where MSG91 Hello routes conversational traffic and supports live agent escalation from automated message flows. The deployment aligns messaging for booking confirmations and authentication OTPs with conversational support to manage traveler interactions across channels. Governance emphasized message template controls and approval workflows for transactional notifications and conversational responses, aligning customer-service processes with the multichannel model. This narrative is grounded in MSG91 HELLO product indications and ixigo's documented use of MSG91 communications for traveler messaging.
Mammybeans Leisure and Hospitality 15 $1M India MSG91 MSG91 Hello Customer Support 2023 n/a
In 2023, Mammybeans implemented MSG91 Hello to support Customer Support workflows. The deployment used MSG91 WhatsApp automation, presented in the vendor case study as MSG91Bot, to run ordering flows, present a product catalog inside chat, deliver automated order updates, and enable multi-agent handoff. The MSG91 Hello implementation centered on WhatsApp automation capabilities, combining conversational ordering flows and an in-chat product catalog to reduce friction in booking and ordering. The solution included bot-handled transactional messages for order status updates and configured multi-agent handoff to route conversations to human agents for complex queries. Operational coverage focused on Mammybeans customer-facing operations in India, with the bot and agent handoff integrated into support and order management processes. Business functions impacted included customer support, bookings, and order fulfillment workflows, where conversational commerce and automated updates were used to keep customers informed. Governance was applied at the support workflow level, with agent handoff rules and catalog management processes established for day-to-day operations. The case study reports a greater than 60% reduction in booking drop-offs and higher engagement following the MSG91 Hello WhatsApp automation deployment.
Unacademy Professional Services 3000 $210M India MSG91 MSG91 Hello Customer Support 2024 n/a
In 2024 Unacademy implemented MSG91 Hello to centralize learner support and messaging within its Customer Support organization. The deployment positioned MSG91 Hello as the primary messaging layer for student engagement, aligning with support and retention workflows across Unacademy’s education services. The MSG91 Hello implementation emphasized omnichannel messaging capabilities, with configured chat and WhatsApp channel management, conversational workflows, automated routing and templated responses to handle common learner queries. Modules were used to orchestrate inbound message handling and support ticket creation, and to enable proactive session notifications and campaign messaging to learners. Integrations centered on messaging channel connectivity to WhatsApp and chat channels as surfaced on the vendor product page, enabling the MSG91 Hello application to act as the front door for learner interactions. Operational coverage focused on learner-facing support teams and student engagement functions, with configuration scoped to support enrollment inquiries, session troubleshooting and routine academic communications. Governance established centralized messaging workflows, agent role segmentation and escalation rules to align operational processes with academic and customer support functions. Rollout priorities included conversational template governance, moderation controls and analytics instrumentation to monitor message flows and agent interactions within the MSG91 Hello environment.
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FAQ - APPS RUN THE WORLD MSG91 Hello Coverage

MSG91 Hello is a Customer Support solution from MSG91.

Companies worldwide use MSG91 Hello, from small firms to large enterprises across 21+ industries.

Organizations such as Unacademy, Ixigo and Mammybeans are recorded users of MSG91 Hello for Customer Support.

Companies using MSG91 Hello are most concentrated in Professional Services and Leisure and Hospitality, with adoption spanning over 21 industries.

Companies using MSG91 Hello are most concentrated in India, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of MSG91 Hello across Americas, EMEA, and APAC.

Companies using MSG91 Hello range from small businesses with 0-100 employees - 33.33%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 0%.

Customers of MSG91 Hello include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified MSG91 Hello customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Support.