List of MSG91 Segmento Customers
Indore, 452018,
India
Since 2010, our global team of researchers has been studying MSG91 Segmento customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MSG91 Segmento for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MSG91 Segmento for Customer Data Platform include: Policybazaar.com, a India based Insurance organisation with 13000 employees and revenues of $3.31 billion, Razorpay, a India based Professional Services organisation with 2200 employees and revenues of $300.0 million, Ixigo, a India based Leisure and Hospitality organisation with 547 employees and revenues of $110.0 million and many others.
Contact us if you need a completed and verified list of companies using MSG91 Segmento, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MSG91 Segmento customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Ixigo | Leisure and Hospitality | 547 | $110M | India | MSG91 | MSG91 Segmento | Customer Data Platform | 2020 | n/a |
In 2020, Ixigo implemented MSG91 Segmento Customer Data Platform to support and orchestrate SMS and omnichannel messaging for travellers in India. Ixigo uses MSG91 to send OTPs, booking confirmations and promotional updates, improving booking communications and customer engagement through targeted messaging flows.
MSG91 Segmento was applied as a Customer Data Platform with an emphasis on profile unification, segmentation and audience activation to drive both transactional and promotional workflows. The implementation centers on creating unified customer identities and rule based segments that trigger SMS orchestration and omnichannel campaigns, enabling near real time activation for OTP delivery, booking confirmations and marketing pushes.
Operational coverage focuses on travel booking and customer engagement workflows for travellers in India, with marketing and product teams responsible for segmentation rules and campaign orchestration. The deployment leverages MSG91 messaging channels for execution while governance emphasizes centralized segment definitions and campaign controls to separate transactional OTP and confirmation flows from promotional updates.
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Policybazaar.com | Insurance | 13000 | $3.3B | India | MSG91 | MSG91 Segmento | Customer Data Platform | 2020 | n/a |
In 2020 Policybazaar.com implemented MSG91 Segmento, a Customer Data Platform, to support customer messaging in its finance and insurance operations. Policybazaar uses MSG91 for programmable SMS to deliver policy offers, updates and customer alerts across India, improving customer communications and operational reliability.
The deployment centered on Customer Data Platform capabilities within MSG91 Segmento, including audience segmentation, automation and campaign activation to the programmable SMS channel. Segmentation and automated workflows were configured to drive targeted message orchestration for policy lifecycle communications, and the solution was operated by customer communications and operations teams across the India footprint. Governance was implemented through rules-based segmentation and scheduled automation to ensure consistent messaging and operational reliability tied to customer events and offer triggers.
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Razorpay | Professional Services | 2200 | $300M | India | MSG91 | MSG91 Segmento | Customer Data Platform | 2020 | n/a |
In 2020, Razorpay implemented MSG91 Segmento to support customer messaging orchestration and audience activation, deploying capabilities aligned to a Customer Data Platform. The implementation narrative centers on integrating MSG91 programmable messaging to deliver OTPs and payment links to customers across India, with MSG91 Segmento cited as the CDP enabling segmentation and activation that can drive those messaging workflows.
Configuration and functional modules emphasized segmentation and activation, including audience profiling, rule-based segmentation, and campaign activation pipelines typical of a Customer Data Platform. These modules were used to assemble event-driven cohorts that trigger transactional messaging, specifically one time passwords and payment link deliveries, and to centralize messaging triggers for payment and verification flows.
Integration scope included direct activation into MSG91 programmable messaging for transactional delivery, with operational coverage specified at the India market level. Business functions impacted include payments operations, fraud and risk controls, and customer engagement workflows, where CDP-driven audience activation fed messaging orchestration for verification and payment conversion use cases.
Governance and process changes focused on aligning segmentation rules and messaging triggers with payments and security policies, creating coordinated workflows between product, payments, and customer operations teams. The MSG91 case study indicates the combined use of MSG91 programmable messaging and MSG91 Segmento strengthened payment security and conversion rates, reflecting outcome statements in the source material.
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