List of MSIGHTS Platform Customers
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Since 2010, our global team of researchers has been studying MSIGHTS Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MSIGHTS Platform for Marketing Automation, Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MSIGHTS Platform for Marketing Automation, Data Management Platform include: Samsung Electronics, a South Korea based Manufacturing organisation with 262647 employees and revenues of $203.54 billion, SAP, a Germany based Professional Services organisation with 110650 employees and revenues of $41.64 billion and many others.
Contact us if you need a completed and verified list of companies using MSIGHTS Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MSIGHTS Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Samsung Electronics | Manufacturing | 262647 | $203.5B | South Korea | MSIGHTS | MSIGHTS Platform | Marketing Automation,Data Management Platform | 2011 | n/a |
In 2011, Samsung Electronics piloted the MSIGHTS Platform. The MSIGHTS Platform served as a Marketing Automation,Data Management Platform to run a global campaign optimization program within Samsung Electronics consumer marketing, unifying attitudinal and behavioral metrics to enable in campaign optimization.
Deployment centered on unified data ingestion, scoring engines, and near real time analytics, with module usage inferred as media measurement and creative measurement supported by centralized scoring and reporting capabilities. The MSIGHTS Platform implementation emphasized persistent audience profiles and automated scoring workflows to drive ongoing campaign decisions and optimization loops.
Operational coverage extended across global campaign activities and marketing workflows, consolidating attitudinal survey inputs and behavioral event data into a single data environment for scoring and near real time decisioning. The program was positioned to support media planning and creative assessment across markets, operating at a global scale with a pilot beginning in 2011.
Governance established common scoring definitions and reporting cadences to enable in campaign adjustments and standardized performance assessment. According to vendor materials, the global implementation delivered up to 6x ROI through unified data, scoring, and near real time insights.
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SAP | Professional Services | 110650 | $41.6B | Germany | MSIGHTS | MSIGHTS Platform | Marketing Automation,Data Management Platform | 2009 | n/a |
In 2009, SAP implemented the MSIGHTS Platform to automate lead validation and routing and to centralize marketing campaign performance data across its global marketing organization. The MSIGHTS Platform, classified as Marketing Automation,Data Management Platform, was applied directly to SAP's CRM and lead management workflows and to marketing operations functions to standardize lead handling and campaign measurement.
The implementation configured rule-based lead validation, deduplication and routing workflows coupled with centralized campaign data aggregation and reporting capabilities. Configuration emphasized automated lead scoring and business rules for routing to regional sales and marketing teams, and the MSIGHTS Platform provided a unified data management layer for campaign performance metrics and audience segmentation data.
Work began after an RFP issued in December 2009 and the solution was deployed across SAP's global regions including Mexico, Charlotte/USA, Switzerland and Singapore. Governance centered on centralized campaign performance reporting and standardized lead-handling processes for CRM/lead management, and MSIGHTS reports the deployment delivered improved lead quality and measurable ROI.
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