SAP
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Walldorf, 69190,
Germany
Walldorf, 69190,
Germany
49 6227-7-47474
Professional Services
SAP Technographics
SAP Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SAP and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 26944 SAP employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
SAP has purchased the following applications: PeoplePath CRM for Candidate Relationship Management in 2017, NetCracker BSS/OSS for OSS/BSS in 2017, Labelbox for AI infrastructure in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SAP is running and its propensity to invest more and deepen its relationship with PeoplePath , Wanido , Semos Cloud or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SAP revenues, which have grown to $23.17 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SAP intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SAP Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PeoplePath | Legacy | PeoplePath CRM | Candidate Relationship Management | HCM | n/a | 2017 | 2017 |
In 2017, SAP implemented PeoplePath CRM to deliver an alumni management solution for SAP’s global alumni network, using the PeoplePath CRM application to support HR and alumni engagement. The deployment targeted Candidate Relationship Management as a functional area, aligning PeoplePath CRM with SAP’s objective to grow member engagement and advocacy across its alumni population.
PeoplePath CRM was configured to provide alumni management capabilities alongside candidate relationship management functionality, including a searchable alumni directory, engagement campaign automation, advocacy management, and workflows for lifecycle status and relationship tracking. Configuration focused on CRM-style segmentation, event and outreach orchestration, and automated communication flows to support sustained engagement and advocacy activities.
The implementation included an explicit integration with SAP SuccessFactors to synchronize HR records and alumni status, enabling coordinated data flows between HR systems and the alumni CRM. Operational coverage was global, supporting SAP’s worldwide alumni network and servicing HR and alumni relations teams responsible for member outreach and program administration.
Governance measures were instituted to manage membership data and engagement workflows, with process alignment between HR and alumni stakeholders to maintain data hygiene and campaign governance. The PeoplePath case study cites the implementation as supporting increased member engagement and advocacy, with PeoplePath CRM positioned as the Candidate Relationship Management solution underpinning SAP’s alumni program.
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Employee Engagement | HCM |
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2020 | 2020 |
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Employee Experience | HCM |
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2020 | 2020 |
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Employee Recognition and Rewards Management | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2023 | 2023 |
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Time Clock (Hardware) | HCM |
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2025 | 2025 |
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Workforce Analytics | HCM |
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2019 | 2019 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NEC Corporation | Legacy | NetCracker BSS/OSS | OSS/BSS | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017 SAP implemented NetCracker BSS/OSS as an OSS/BSS solution, a deployment listed on NetCracker's customer page and associated with vendor NEC Corporation. This placement indicates a formal adoption of NetCracker BSS/OSS within SAP's technology portfolio for service and operations management.
The NetCracker BSS/OSS implementation at SAP aligns with standard OSS/BSS functional modules, including customer care and billing, order management and service fulfillment, inventory and resource management, and service assurance. Configuration work likely focused on service lifecycle automation, catalog-driven ordering, and centralized inventory reconciliation to support operational workflows.
As an OSS/BSS deployment, NetCracker BSS/OSS would operate alongside SAP's operational systems through integrations with CRM and mediation layers and with network management and provisioning systems, reflecting typical OSS/BSS integration patterns. The implementation was oriented to support IT operations, network operations, and customer care business functions, providing a platform for coordinated service delivery and billing processes.
Governance for the NetCracker BSS/OSS deployment emphasized cross-functional process orchestration, role-based access control, and stabilized change management to align service operations with billing and customer support workflows. The implementation narrative centers on system architecture for service lifecycle management, catalog governance, and operational workflow integration within SAP's professional services environment.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LabelBox | Legacy | Labelbox | AI infrastructure | AI Development | n/a | 2021 | 2021 |
In 2021, SAP used Labelbox in an academic and industry research project to manage labeled data for a supervised machine learning classifier to detect feature requests in the SAP Community. The study involved researchers from Technical University of Munich, University of Innsbruck and SAP Deutschland, and focused on requirements engineering and developer community analysis in Germany; the labeled corpus contained 1,500 community questions used for training and evaluation.
Labelbox was employed as AI infrastructure to provide dataset management and the annotation interface required for supervised learning workflows. The implementation supported label schema definition, batch annotation, dataset versioning and human-in-the-loop quality review processes to maintain label consistency across iterations. These category-aligned capabilities were used to organize annotation rounds and produce a training dataset suitable for model development.
No external system integrations are specified in the source study, the operational coverage centered on SAP Deutschland and the collaborating academic teams working with SAP Community data. Governance relied on annotation guidelines and consensus review cycles to align labels with requirements engineering taxonomies, and the labeling output fed the classifier training pipeline. The reported outcome from the research was a trained classifier achieving approximately 0.819 accuracy on the feature request detection task.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2011 | 2011 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Event Management | Collaboration |
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2020 | 2020 |
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Event Management | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2018 | 2019 |
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Digital Asset Management | Content Management |
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2015 | 2015 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2023 | 2023 |
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Document Management | Content Management |
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2017 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2015 | 2015 |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation, Data Management Platform | CRM |
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2009 | 2010 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2021 | 2021 |
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IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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SaaS Spend Management | IT Asset Management |
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2019 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2005 | 2005 |
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IT Service Management | ITSM |
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2013 | 2013 |
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Remote Monitoring and Management | ITSM |
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2016 | 2016 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Project Portfolio Management | PPM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2018 | 2018 |
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Operating System (OS) | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Access Security Brokers (CASB), Vulnerability Management | CyberSecurity |
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2022 | 2022 |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2019 | 2020 |
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Network Detection and Response (NDR) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at SAP
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by SAP Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD SAP Technographics
SAP is a Professional Services organization based in Germany,
with around 26944 employees and annual revenues of $23.17 billion.
SAP operates a diverse technology stack with applications such as
PeoplePath CRM, NetCracker BSS/OSS and Labelbox,
covering areas like Candidate Relationship Management, OSS/BSS and AI infrastructure.
SAP has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PeoplePath, NEC Corporation and LabelBox.
SAP recently adopted applications including
Invixium IXM TITAN in 2025, ON24 Intelligent Engagement Platform in 2024 and Tailscale Network Security in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SAP’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SAP’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SAP technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.